Marketing Espresso

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The full question gifted to me for this episode was:
"If you have next to no marketing in place, of all the places to start, what is the number 1 starting point"

Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy."

However hear me out, I am going to give you actionable pointers as to how to create a simple strategy, nothing too difficult to kick this off.

So instead of just throwing social media posts at a wall and hoping something sticks I am going to say it again louder for those in the back... outline and articulate your product or service, identify your target audience and understand their pain points. 

Choosing appropriate marketing channels based on where your audience is and having a basic website to establish an online presence. (It is after all your shop front.)

But let's not forget the importance of thinking about your business uniquely, never following a one sized fits all approach and the necessity of a cohesive strategy to ensure effective and measurable results. 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Don't believe women lead differently than men? Think again...
Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits!
We're going deep on how the Industrial Revolution changed the way we work... and not for the better (for men or women!)
So how do we get back to feminine and masculine energy leading in harmony, for the greater good of the business? (OR businesses you work with!)

Ready to know what Archetype you are?
Find out here
You get 50% off for being a Marketing Espresso listener! How good!

When she was growing up, Ros wanted to be a vet or a scientist, but her fascination with human behaviour and neuroscience led her to a career in organisational development, specialising in improving business outcomes by developing individuals, teams, and organisations.

After more than 20 years in corporate human resources and organisational development roles, a successful battle with cancer gave Ros the nudge to take her passion for transforming leaders and improving how individuals and organisations cope with change in a new direction.

Leaving her senior corporate role in 2012, Ros established her consulting business, Shaping Change, to achieve her goals.

Ros is a solution and results-oriented facilitator, with expertise spanning strategic planning, leadership development, organisational culture, change management, emotional intelligence and employee engagement.

She is also a talented and multi-award-winning executive and leadership coach, with coaching clients at executive and senior levels in Government agencies, private enterprise, and the community sector.

In 2016, Ros felt compelled to look deeply at the differences in the leadership styles of men and women. The result was the Women’s Leadership Archetypes model, now being used worldwide by women to discover how they can better leverage their natural strengths to lead with purpose, authenticity, and integrity. In 2022 Ros was recognised with a World of Difference Award by the International Alliance for Women (TIAW) for this work. Ros now licences other women coaches, facilitators, mentors, and trainers to use the WLA in their work, creating a ripple effect across the globe.

Ros is a blogger and the author of The Resilient Employee. In addition, she contributes regular articles to Leaders in Heels, The Huffington Post, and People Development magazine.

Connect with Ros: https://www.shapingchange.com.au/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Ahhh yes the age-old debate and constant battle between sales and marketing continues.

But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.)

I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them through the funnel to conversion. 

Tune in to understand why seamless coordination between these two functions is crucial for business success.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy.

We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals.

Zora is sharing her insights from her experience, including her collaboration work with other AI experts in their fields.

Listen to this episode if you want to understand how to better implement and use AI in your business whilst understanding the risks involved and ethical implications.

As Australia’s leading Alignment, Communication and Brand Strategist, Zora teaches and advises Executive and Senior leaders to unlock the value in their people, brands and organisations to build high-performing organisations that deliver positive impact and strategic outcomes.

she's been in the business of strategic alignment all her life. her family immigrated three times before she was 13, so she was always the ‘odd one out'. It’s impossible to thrive when you don’t know the language, lack awareness of cultural norms, and question your own identity and value in a place - and it’s no different in organisations. This experience forged courage, resourcefulness, and intuition, setting her up for success in guiding governance, coaching leaders, and uniting teams in enabling alignment.

In her early career as a strategic adviser in agency, brand, and communication, she was frustrated seeing gaps and missed opportunities at the leadership level that hampered work due to misalignment.

This inspired her global-first study with Wayne Aspland, examining alignment, leadership, and communications, and she's never looked back.

Combining an award-winning career with vast commercial and board director experience and her alignment methodology, she now guides clients to optimise simplicity, process, and team contribution. The outcomes are stronger leadership and cultures, clarity, and organisations aligned to purpose and strategy.

Connect with Zora here:
artisadvisory.com
LinkedIn

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship.

So how do you grow your email list?

I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience. 

In this episode I am talking lead magnets, the importance of respectful and high-quality email marketing practices, and why oversaturating your audience with emails can be detrimental. 

I cannot stress enough the value of personalised and genuine engagement through email campaigns.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Ever thought about writing a book? Then you should probably listen to this episode.

I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form.

We're discussing the importance of writing a book, not just for entrepreneurs but for anyone with a valuable story or expertise to share.

We chat through various aspects of book publishing, including marketing strategies, the impact of personal stories, and the significance of book covers. After all a book can be a powerful tool to connect with the right audience, elevate one's profile, and create a lasting legacy.

Everyone has a book inside them waiting to be shared.

Susan started her own publishing company because she wanted to share people’s stories; she truly believe it changes the lives of so many people around the world.

She started her publishing company in her garage. Fast forward through blood,
sweat and tears, and she now owns and operates a publishing house at Dean Manor
on a five-acre property in Macedon Ranges. With a team of 12, two of whom
are her adult daughters. We publish hundreds of stories of inspiration, including
business success, personal triumph and charity development.

A huge part of Susan's ‘Why’ is giving back my time and resources and she is a part
of many wonderful give back projects, such as Buy1Give1, Rotary Club, BNI
Business Network Industry and Hands Across the Water.

She is a life and business coach, workshop and training facilitator, publisher and
entrepreneur. With her help, coaches, authors, mentors and many other business
professionals have been able to share their knowledge and exponentially raise
their profile, brand and business.

Instagram
Facebook
Website

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it...

So what if you don't want to be the main character?

Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting about the pressures often felt by business owners, especially introverts, to be the face of their brand. 

So lets talk successful brands that thrive without their founders being the main character, debunking the myth that a personal brand is always necessary. 

The episode highlights different strategies for building a sustainable and viable business without relying heavily on social media or personal influence.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I'm so excited to have Tara Ladd back with me today!

We're chatting all things the importance of design thinking and its impact on branding.

We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can significantly influence brand loyalty.

The conversation emphasizes the significance of holistic brand thinking, the need for marketers to adapt to post-COVID realities, and the emotional connections that brands like Apple successfully harness.

And let's not forget the crucial role of company culture and employee advocacy in building a lasting brand.

Tara Ladd is an ADHD-powered visual brand strategist and the driving force behind Your One and Only, a strategic brand and design studio. With over 16 years of experience in the industry, she's worked with top player brands like Coca-Cola, McDonald's, Telstra, and Bupa.

As a mum of two boys, Tara is deeply committed to challenging societal norms and empowering working women and mothers. Her passion for creating change is reflected across her channels, including her podcast 'Brand and Butter,' where she delivers a refreshingly honest, no-BS take on the power of branding and the impact of design thinking on our behaviour.

You can catch her via the below links:
Personal Instagram @iamtaraladd
Linkedin tarajoyladd
Website you

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation.

And I love that you've asked me this question. 'How is AI going to change marketing?' 

So lets chat about the polarising effects of AI, like everything there is light and shade.

Yep I am going to bring forward not only the issues around content creation and plagerising, I also want to bring forward to conversation about the ethical impact of AI, the environmental impact of AI, and the crucial importance of maintaining human connection and authenticity in marketing. 

I am going to argue against the over-reliance on AI for content creation and storytelling, highlighting the irreplaceable value of our human emotion and the personal touch in your marketing to make you stand out from over crowded channels.

Mindfulness is key to effectively integrating AI into business practices.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

When you think about leadership what comes to mind?

Believe it or not, in some aspect of your life you are a leader... Today I have the wonderful Maree McPherson back to talk to us about the concept of 'leaning into leadership.'

Maree is going to talk about the importance of connection, curiosity, and captivation in effective leadership and Maree provides practical tips for those struggling to see themselves as leaders. 

The episode emphasises the value of having a supportive network and the critical role of self-reflection in personal and professional growth.

Maree McPherson received the Medal of the Order of Australia in January 2023, recognising her commitment and contributions to the community. 

With a career spanning nearly 40 years under her belt, including a tenure as a Chief Executive in a Victorian peak body, Maree’s counsel is in high demand by executive leaders and top-tier organisations. 

Maree’s mission centres on transforming organisations into enduring legacies and working with leaders to dive deep into their insights and emerge with profound clarity on leadership adaptability. In short, Maree helps leaders think. 

Maree’s method, refined through her years of experience, revolves around executive and organisational coaching, in which she has post-graduate qualifications. She has supported leaders in ASX 500 companies, including the insurance, finance and healthcare sectors, all tiers of government, educational institutions, and for-purpose entities. With over 1800 hours of coaching experience, Maree is also an accredited practitioner in the Mayer Salovey Caruso Emotional Intelligence Test (MSCEIT). 

She has conducted over eighty test debriefs with executives and company owners, attesting to her dedication to emotional intelligence development in the teams of tomorrow. 

 In 2014, Maree founded her coaching and training company, and her path as an author began with the publication of two impactful books. 

Notably, her 2021 book, “Worthy” was listed as a finalist in the Australian Business Book Awards 2022. Maree is an experienced professional and a visionary catalyst for leaders who want to create change. 

 [email protected] 
w: www.mareemcpherson.com.au 
linkedin.com/mareemcphersonconsulting 
Instagram: @mareemcpherson 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative