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What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel? 

Yep another question from you my incredible listeners, this one was:
Why are so many people confused about sales funnels?

Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action. 

The importance of moving potential customers through these stages and integrating marketing activities at each level. 

I also  want to touch on the significance of post-sale loyalty and advocacy! 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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What happens if you dodge the numbers in your business?

Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers.

Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mastering them to educate business owners on how to change your financial mindset and secure your business's success.

Hear how Justine has turned her costly mistakes into valuable lessons, and discover why so many business owners shy away from numbers.

We're chatting practical methods to help you become financially savvy and explain why understanding your business's finances is crucial for telling its story and shaping its future.

Justine provides actionable strategies for managing your personal income, like setting a fixed weekly wage and allocating money for taxes, superannuation, and savings.

We discuss the importance of taking business finances seriously and mastering both financial and marketing aspects to succeed.

With simple tracking methods and a fresh perspective on financial education, Justine encourages openness and learning within the entrepreneurial community.

Website: https://www.justinemclean.com/

Book: https://www.justinemclean.com/book

Instagram: https://www.instagram.com/flossifiles

LinkedIn: www.linkedin.com/in/justine-mclean-business-money-expert-educator

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Another solo episode, another listener question tackled!

So how do you create consistent lead generation through social media?

I am going to tackle this question by making you think about your ideal clients purchasing behaviour... 

Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest—based on where your audience is most active (and making purchasing decisions.) 

Let's chat about developing a tailored strategy, practising patience for organic growth, and leveraging collaborations to expand your reach. 

Whether your brand's goal is to educate, entertain, or touch hearts, a clear and concise social media strategy will drive leads and foster business success.

However all the social media in the world still needs to be integrated into a broader marketing strategy - rather than relying on it as your sole lead-generation tool. 

Social media is powerful for building visibility and brand presence but should be balanced with other channels to grow your funnel and also move people through the funnel. 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Is your business relying too heavily on social media? 

Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront. 

In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk of hacking, and emphasize the importance of owning a secure, professional platform to ensure your business thrives. 

Clare's insights will challenge your perception of a website as merely an online business card and demonstrate its pivotal role in capturing and retaining potential clients.

Explore the evolution of marketing from traditional methods to today's digital strategies, and understand why a well-rounded online presence is crucial for your business's success. 

We'll highlight the necessity of nurturing leads through effective email sequences and balancing your marketing efforts across all stages of the funnel.

Clare and I also discuss the pitfalls of focusing solely on social media engagement and share practical advice on how to leverage your website to enhance your marketing funnel. 

Discover how a cohesive online presence, including SEO and social media, can attract both clients and potential employees while building a strong, consistent brand. 

Don't miss this episode packed with valuable insights on how to harness the full power of your website for business growth.

Clare is a Brand & Web Designer, and Digital design specialist. She has 2 decades of experience across big corporations where she headed up teams of digital designers taking care of global web and app platforms as well as design agencies, looking after clients from finance to broadcast media to healthcare.

After having 2 little people, Clare decided she wanted to take her expertise and goals into her own hands and went out on her own to create Clare Walter Design. She began helping her clients do the same: go from working for a big corporate with limited flexibility, to running their own successful businesses on their terms around the life they choose. She helps her clients start strong with a unique brand based on research, and an impressive online presence that ultimately helps them land ideal clients of their own.

https://www.clarewalterdesign.com.au/ 
https://www.instagram.com/clarewalterdesign/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Another great question asked by you dear listener! 

It comes down to that good old thing... research.

Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums.

However some audiences are easier to say "they react to that media" more than others - once again it is all about your audience and understanding their buyer behavior.

BUT and there is always a but - if you flat out HATE video content...and you feel awkward creating video, that will no doubt show up in that video...

So sometimes you do need to say "that isn't for me.." and pick another way to reach them.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Communication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why.

We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales.

Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you refine your communication skills whether you're a seasoned professional or just starting out.

Discover the foundational importance of presenting yourself effectively and building relationships that are essential for business success.

We'll also explore practical strategies for improving your communication to enhance sales and marketing outcomes.

Learn how to understand your client's pain points better and approach outreach as genuine connection opportunities rather than mere sales pitches.

Leesa shares tips on overcoming the discomfort of following up with old clients, and the power of curiosity and asking the right questions.

Leesa has spent the last 15 years consulting to a vast array of organisations, including blue chip multinationals, start-ups, not for profit and high-profile individuals. She focuses on the vision and messaging within organisations who want to grow or change direction, need to lobby Government bodies or change market perception, or reinvent their approach. She has facilitated strategy development and planning sessions, coached senior leaders and designed strategic communications and execution plans.

Find out more about Leesa's program Vision to Voice and how to work with her via her website.

Connect with Leesa on
LinkedIn
Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

This week's episode is answering your question:

What actually is a marketing strategy and how can it help a business? 
How is different to say, brand strategy or other similar fields? Why is it so important?

So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in with business, sales and brand strategies!

Hopefully I convince you how helpful one would be for your business ;)

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!)

So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand?

I was so lucky to be joined by Alex McGrath to chat with us on how we can start incorporating more DE&I into our marketing!

Alex leads the DEI and Wellbeing porfolios at REA Group, a leading Australian digital business working to change the way the world experiences property.

In the first decade of her career, Alex worked in marketing and communications roles, passionately leading DEI and Wellbeing communications in different industries including construction and infrastructure, engineering and finance, before joining the Cerebral Palsy Alliance to manage World Cerebral Palsy Day.

Her love for DEI and Wellbeing led her to become a practitioner in these spaces, where she now combines that passion with her writing and content strategy skills to design programs that tell a story. Alex wants her work to shape impactful employee experiences that make a real difference to the lives of REA people and allows them to feel seen, heard and valued.

You can reach Alex via her Linkedin.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Another great question asked by you dear listener this week!
So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer!
Firstly did you create your product/service for an ideal client 
OR did you create something then hope to find an ideal client?

If you're in camp B then finding your ideal client is much harder than camp A, obviously.
So let's discuss how we find them and target them when we're not sure they exist

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

How powerful would your business be if every revenue generating team worked together?
Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment.

Abbie White is one of Australia’s most in-demand sales dynamos. She’s on a mission to shake up sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns. 

Abbie has facilitated over $500M in sales, with over 17 years of experience in the trenches, working with leading companies such as CBA, Telstra, and IBM.  Abbie has worked with many franchises to ignite their sales such as Frontline Recruitment, Laser Clinics and Fernwood Fitness. 

Prior to Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team. 

Abbie is a sought-after thought leader, Forbes Australia Contributor, as one of only two LinkedIn Sales Insiders for APAC. 

Abbie is known for her infectious energy and keynotes that aren't just inspiring—they're actionable, equipping teams with realistic and immediate strategies for tangible growth.

Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification, make Abbie a superfood for business growth.  

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative