Marketing Espresso

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Are you not doing anything because none of it is 'good enough.'
You're not alone.
Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it.
This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're talking about, or god help us someone is smarter than us.
Today I am chatting through how you can stop letting procrastination be the sticking point when it comes to your marketing.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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In this episode, we are chatting about one of the most feared topics among business owners... Cashflow.

It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like.

I hope you love this episode.

Hilary O'Dwyer is a numbers ninja and the founder of Titian Consulting, a virtual CFO offering.

After 25 years working and managing the finance teams for large and listed organisations in Australia and the UK, Hilary now helps business owners & CEOs of start-ups look after the hard stuff, understand their numbers and create and execute strong business plans. Working in the business, she makes sure everything is up to scratch so there are no nasty surprises down the line.

Numbers tell a compelling story, but most business owners aren’t trained to interpret the data in a way that benefits their bottom line. As a finance professional, Hilary helps people streamline their processes and create business plans based on accurate information and not a gut feeling. 

www.titian.consulting
https://www.linkedin.com/in/hilary-o-dwyer-85b35913/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What is actually going on for me?

It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me.

This episode covers:

• Learning from those older than us and understanding they have more wisdom than we do
• NOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if we don't want to go through with a proposal
• The interesting world that is social media - what is Meta doing, and whether you've thought about the data security issues with TikTok
• Remembering that when you sign up to social media you are buying from those businesses, you do not have a say in what or how they do their business
• Why not using copy/paste is the formula for successful marketing
• Where did innovation go?
• & some fun truths about what it is like to be a single, 36-year-old woman!

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I have Siobhan back on this episode to chat all things repositioning!

The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore.

On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so!

Siobhan Mulvahil is the owner and founder of Marketing with Zest. She has over 20 years of freelance marketing consulting experience. Having worked in a range of small businesses, from IT right through to Offshore Energy, she is an expert in marketing that can adapt to the needs of any organisation. She has a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing and is a Certified Marketer with the Australian Marketing Institute (AMI).

Resources:

withzest.com.au

Instagram: @withzest_au
LinkedIn: https://www.linkedin.com/in/siobhan-mulvahil-with-zest/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career.
I have tried to throw in some nuggets throughout the stories.

But my key takeaways are

You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job?
Always seek to learn, you never have all the answers
Your 20s are for learning, don't become a teacher before you learn - have the corporate career, work within a business so you understand how businesses work so you understand building a business vs building a sustainable business
Whenever a door closes, another does open, but you have to choose to walk through it

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry!

Remember your website is your digital shop front so treat it that way

Reem Kubba,  the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken websites from generating 10K from SEO to generating 400K in SEO and websites that have no online visibility on Google to being #1 on Google search engine and generating thousands of dollars in revenue consistently. 

Reem provides holistic marketing strategies that are tailored to your business needs, specialising  in user-friendly web design and development, and SEO services. With a Bachelor of Business majoring in Marketing and International Business, and years of experience in creating and implementing marketing strategies, Reem's result-oriented approach allows her to help other business owners shine online and grow their businesses to their full potential.

https://seoroom.com.au/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

When marketing is ever-evolving how do you stay ahead of the curve? 
Do you need to stay ahead of the curve?
In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist?

With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand.

Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her passion is working with clients who are making the world a better place, and her aim is to achieve the highest results possible for them.  Known for her caring and genuine nature and her infectious laugh, Nicki is highly regarded by many for her ability to chase after goals for her clients and the meaningful relationships she forms in the process. 

After studying management, marketing, film, and journalism at the University of Wollongong and California State University Long Beach, Nicki began her journey as a freelance film writer and reviewer. She used her knowledge of the entertainment industry and the media to bridge into public relations and join EPEC Media Group in 2018 as Senior Publicist specialising in Entertainment and Events. In 2022, she founded Priceless Media and shifted her focus to working with powerful and inspiring people and brands, with a particular focus on health, wellness and sport.  

Nicki currently lives in Sydney with her two children, and enjoys spending her (limited) spare time watching movies, throwing herself into boxing cardio and pole fitness, cheering on any and every sport, and being with her friends and family.

Resources:
[email protected]
Socials: @pricelessmediaau 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I'm noticing a trend at the moment, and I wonder if you're noticing it too.

Is it just me or does everyone seem to be turning away from digital everything?

My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens.

We're now 'back to normal.' or 'the new normalish' and people want to interact IRL. (Yep even the introverts.)

Things like run clubs, and other in person hobbies are booming!

Why? The UN came out and called this the loneliest generation ever - people are seeking connection more than ever.

So what does this mean for your marketing?
Is digital as impactful as it used to be?

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What does it take to stand out in crowded markets? Shit Hot Solution Offers!

You're probably thinking, what the hell does that even mean! 

In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. 

Claudia Neal-Shaw is a champion for women teaching them how to market with confidence and build a powerful personal brand.

She’s an ex-lawyer and corporate comms girl turned entrepreneur determined to make marketing education more accessible to women all over the world.

Through 1-1 coaching, online programs and education platforms, Claudia candidly shares the most authentic ways to grow your business; powerful storytelling and a compelling personal brand.

Her mission is to elevate the voices of women globally so that there are more women in positions of power and influence.

Claudia is currently writing a book called 'How to Market with Confidence', a marketing playbook for women in business.

LinkedIn
Instagram

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative