Marketing Espresso

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Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners.

As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to marketing - especially organic marketing is TIME.

But because we see all these "overnight" successes we automatically assume that should happen for us.. and it just isn't the case.

This is why it is so important to pick channels you can be consistent at, because organic marketing is a long game, hell any marketing, any business building is a long game... 

We can however make the journey enjoyable by picking channels which are right for us and only spending time and energy doing marketing (based on research) that will actually help us grow our business.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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I am so excited for this episode and bring Clare Walter into the world of podcasting!

We are talking all things designing your digital experience and how you have to craft this for your unique client!

We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience even better - and of course increase conversion!

Clare is a Brand & Web Designer, and Digital design specialist. She has 2 decades of experience across big corporations where she headed up teams of digital designers taking care of global web and app platforms as well as design agencies, looking after clients from finance to broadcast media to healthcare.

After having 2 little people, Clare decided she wanted to take her expertise and goals into her own hands and went out on her own to create Clare Walter Design. She began helping her clients do the same: go from working for a big corporate with limited flexibility, to running their own successful businesses on their terms around the life they choose. She helps her clients start strong with a unique brand based on research, and an impressive online presence that ultimately helps them land ideal clients of their own.

https://www.clarewalterdesign.com.au/ 
https://www.instagram.com/clarewalterdesign/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

We live in a world now where we can literally get everything instantly.
And therefore we expect everything instantly.
And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash!
It's a problem for consumers and brands really... 
And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

It is 100% a buzzword at the moment - Authenticity.

But it's a buzz word for a reason... 

Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case.

But there is a huge push to try and bring authenticity into business - especially service-based businesses!

We know people want to buy from people, so Today the wonderful Emily Osmond is back to talk to us about why it's important to be authentic in your marketing and how it just might help you connect with your audience! 

Emily Osmond is a marketing mentor who helps entrepreneurs to build flexible, fulfilling and financially rewarding businesses.

She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her educational community, The Modern Marketing Collective, which has helped almost 1,000 entrepreneurs to grow an engaged audience, become known as the go-to in their niche, and create a business they love.

Emily has a Master of Communications Degree, is a new mum to her baby boy, and after growing up in England, she now lives in Melbourne, Australia. 

Website: emilyosmond.com 

Instagram: @emilyosmond

Facebook: @emilyclareosmond

Podcast: Apple Podcasts 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

If you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve.

Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it?

Yeah...... That won't happen.

In this episode, I am telling you what I do to ensure that when all motivation is gone, discipline kicks in.

This ep is all about BIG ACTION not just dreaming big.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours'

& I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of the day.

I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disappoint on honesty, vulnerability, and the reality of what it takes to build the incredible business that Kate has built.

Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.

She's a misfit. A motivator. An entrepreneur. An educator.

 Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. 

Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. 

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).

She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. 

She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. 

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. 

All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.

https://www.katetoon.com/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing?

Or do you instantly think you HAVE to be doing all of it?

In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sauce to getting it all right?

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

On this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them.

Why?
Because as business owners this is super important!

We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you have a full plate?

And what is the benefit of ensuring you do keep them!

Mel Kettle is an internationally recognised expert at fully connected leadership and communication. With more than two decades of experience, Mel is a valuable asset to leaders and teams that want to achieve real connection and sustained engagement.

Mel believes self-leadership is essential creating real connection and sustained engagement. She loves her work, her husband and life in general. She is a food loving, book reading, beach goer who lives on the Sunshine Coast.

She is the host of podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association.



Resources:
Order your signed copy of Fully Connected
www.melkettle.com
Connect with Mel on LinkedIn, Twitter, Instagram

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

 I always say your marketing strategy needs to constantly be revisited, it is a living document in your business...
And these three questions are something you should regularly come back and check in on.
Why?
These three questions help make the foundations of your marketing and ensure you're not following trends that won't result in sales or impact.
These questions will keep you grounded and be a guide for all your marketing activities. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So you've heard of goals... But have you heard of Bigs?
Essentially it's the same thing, but with a really important language twist.
I'm excited for Nicole to explain this one to you.

Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions.

In 2019, moving away from her corporate career as Chief of Staff, Nicole started supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living.

Nicole works with businesses to discover the space between what they are doing and what they want to do in how their day-to-day is operating.  Specifically, she sees systems as the dance between people and IT, which means when Nicole designs, builds and connects you with your systems, she's looking at syncing moving parts with your business needs.

You can find Nicole here:

www.theartisans.com.au
Instagram
LinkedIn 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative