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I am kicking the year off with some thoughts of mine as to what 2024 marketing could look like. 

How will the landscape change with evolving AI?
Will customer service change because of AI?
How is our constant need for instant gratification changing the types of interactions we have with our customers?
Will video content still be king?

Just a few of the things I am covering off in this episode! 

Happy listening!

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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In this episode I gift you two brilliant Michelle's chatting through the year that has been, and the year that is coming.

Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training.

She is passionate about seeing women succeed and has supported countless women as they step up from solopreneur to CEO in their business. Michelle is known for smart, strategic solutions that build thriving businesses and provide women with the freedom to enjoy what matters most - in business and life.

Prior to starting her business in 2016, she spent more than a decade in the media industry - playing an integral role in building two start-ups from solo entities to thriving global brands.

Michelle’s superpower is being able to cut through the overwhelm and overdrive of running a business alone.

As a voice of reason and a motivating force, her focus is on removing roadblocks and identifying the opportunities, structure and resources to meet the demands of running a business.

Michelle has shared her insights on stages, masterclasses, podcasts and in print. She has her own podcast - 'Your Business Boost' and is the Productivity Editor of 'Women Love Tech' and 'The Carousel' news sites.

She lives on the Northern Beaches of Sydney, Australia with her two daughters and Jett, their pet cavoodle.

Find Michelle on LinkedIn 
On her website: https://www.michellebroadbent.com.au/

Michelle Kvello is the founder of Lantern Partners, a CFO advisory firm, working with founder CEOs of start ups and scale ups by providing commercial and strategic finance support, helping them to  grow scaleable, sustainable businesses.

Recently named one of the top 50 Women in Accounting (2021) and top 50 Small Business Leader (2022), she hates the idea of people feeling “stuck” whether professionally or in business when information she shares could unlock that!  

Find Michelle:

Websites: www.corporatetoconsultant.com.au
lanterpartners.com.au

Social Media: https://www.linkedin.com/in/michellekvellocfo/
https://www.instagram.com/michellekvello/ 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Oooofffttttt HOW are we in December 2023 already?
It honestly (and I know I say this every year) feels like just yesterday I was drinking cocktails at my friend's house and eating grapes under their outdoor table with Sarah as some pagan tradition to bring me love this year... (still a few days for it to work folks!)

I never lie to you guys... it has been a really challenging year.
Financially, personally...
BUT in business, I gotta say I have had a great year really double downing on my strengths and how I can give back to business through strategic marketing.

I love bringing my wrap up eps to you - I hope you enjoy the honesty!

Here is a link to Sari-Elle's Everest Adventure:
https://www.givenow.com.au/cr/everestmarathon

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Malisa's first request is... Please don't tune out.

Finance might sound boring, but if you want to avoid being a statistic then it's one of the most important things in your business to focus on, and do well.

In this episode Malisa takes us through the basics of small business finance and how to think of it as a five draw filing cabinet...

"Don't run your business from your bank account."

Grab a pen and paper because this episode has lots of things you can implement almost instantly into your business!

Malisa Clarence is a happy Mum of 3!

She's run her own bookkeeping business for over 20 years now. Over that time, she has come to understand just how important it is for a Small Business Owner to have their accounts in order.

She is passionate about making the process as simple as possible and loves helping business owners unlock their potential through having their accounts in order.

Currently she is the owner of MBooks (my bookkeeping business) and The ASK Hub (my bookkeeping support business).

Which means she is able to help those who outsource their accounts, and those who don't.

Her goal is simply to help as many Small Business Owners grow a business they love by allowing them to have a clear financial picture of where their business is at.

Connect with Malisa on LinkedIn

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

 I have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit.

There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and business coaches who have tried to tell me I should only be selling to one industry.

Why do I know that this is detrimental to my business and truly shit advice?

Because my marketing model and the things I implement for businesses are unique... sure there is a base of how I work and what I do, but the whole point of what I offer is the fact that it's not cookie-cutter.

So in this episode, I hopefully open your mind up to thinking about nicheing differently and think about how your messaging needs to hit the market you choose.

Being so specific about who we serve that we ignore entire markets begging for our service/product isn't beneficial and it won't give you longevity in your business. 

If you're unsure about anything I speak to in this episode and want advice, hit me up on the links below. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I have Jacqui Clarke joining me and she is gifting you were ten 'rules' to prevent business failure. Now you may think it's not as simple as ten rules, and sure it may well not be, but these ten rules are pretty darn good!

"Business plans are important. Living business plans are critical." - Jacqui Clarke

So listen in with a pen and pad because you're going to want to write these down - it will be a good chance for you to stocktake where you're at in your business!

Jacqui Clarke has been called ‘Australia’s best kept money secret’. As a personal wealth and money management expert, she has over three decades of experience helping high-networth families, individuals and business owners to build, manage and preserve their wealth.

She’s renowned for her ability to provide unbiased, independent advice that is pragmatic and focused on legacy-leaving outcomes.

She is the current Chair of an iconic global family business; and the Non-Executive Director on two ASX listed boards and a charity.

Jacqui doesn’t ‘sell’ solutions or ‘products’; and she doesn’t give investment advice. Her
mission is simply to help everyone build their financial independence and the ability to
handle just about any financially significant challenge life serves up (because it will).

She’s passionate about helping people navigate their financial future with confidence - regardless of income.

Jacqui’s book - Stop worrying about money - includes everything you need to get your house in order and take back control.

It will challenge you to take an honest look at where you’re at, including owning your ‘money mistakes’, and explains the most trusted techniques for successfully managing your personal wealth for peace of mind.

At her core, Jacqui believes that money allows you to enjoy life, but it also comes with great responsibility. Her message is a simple one: with careful planning and effort, you can manage your money, so it doesn’t manage you.

Buy her book
LinkedIn
Instagram
www.jacquiclarke.me

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I record this episode every year... Why? Because every year I need to remind you not to ghost your customers just because you're on a holiday at the beach having a bbq on chrissy day and cheersing goodbye to 2023.

Here are my tips to staying present over the holiday period (and not adding to the noise.)

I have a little rant about consumerism & I set you all a challenge!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

It's everyone's biggest fear... Having their social media account hacked.

In this episode I have Rebecca Foster Back on to tell us all what to do if you find yourself in this dreaded situation!

Known as BeckyFix not only because of her technical background but because she focuses on the set-up and back-end workings of the various platforms and also because she is known to “fight the good fight” against Meta when our client’s business account is shut down or hacked.

From Bec working as a sole trader with two contract content managers, House of Social has grown to become a full-service digital marketing agency.

Together with her business partner, Melanie, they are able to offer a wide scope of services encompassing marketing, website development, social media management and a range of digital marketing activities.

Backed by a team of content managers, SEO specialists, graphic designers, copywriters, marketing strategists, web developers and more, we cover all your digital marketing needs under one roof.

houseofsocial.com.au

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Recently I was asked in a Masterclass how to refine your marketing message when you have several different markets to address!

Not every business should niche down to a point where they only service one ideal client, it's just an utter trend and often would be detrimental (depending on your business model of course.)

So the reality is some of us are trying to address different markets.

In this episode I am giving my tips about finding common threads, articulating what it is that you do, and understanding who is in each channel.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

All of us are facing rapid change with AI, especially if your industry has any elements of creativity weaved into it. So we can either sit in a corner and hope it all goes away - or we can get curious and understand how we can use AI to make life easier!

That is exactly what Asthaar Kool is teaching us to do in this episode.

As a designer, her industry has no doubt seen some of the biggest shake-ups with the introduction of tech (have you heard of Canva?) but today she teaches us how with the right attitude and curiousity AI will actually help you generate MORE work and be more efficient - leaving time to work on what you actually enjoy doing in your business. I think you'll love this episode!

Asthaar is a brand strategist and designer specialising in crafting remarkable brands. She is the founder and CEO of Kool Studio, a Sydney-based creative hub specialising in branding and illustration.

Asthaar utilises AI to help her clients save time and improve results, offering guides and tools in her services.
She's also passionate about surfing and has a collection of illustration t-shirts to highlight and empower women in surfing.

Asthaar is actively assisting designers enhance their skills through Instagram and YouTube tutorials. She's also in the process of developing an Adobe Illustration online course.

Her ultimate goal is to help business owners achieve their dreams, build successful, long-lasting brands, and become the best version of themselves. She strongly believes that personal growth is the key to business success.

website
Instagram  
Linkedin  

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative