Marketing Espresso

Send us Fan Mail

You all know I love breaking down marketing jargon for you - so that's what this episode is all about!

One of my lovely listeners asked me this question "Bec what even is A/B testing"

In this episode I answer that and of course the benefits of using A/B testing! 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Is writing a book the best marketing strategy ever?
Maybe, maybe not.

In this episode I talk with the amazing Susan Dean from Dean publishing about all things marketing through the lens of having a published book.

Susan started her own publishing company because she wanted to share people’s stories; she truly believe it changes the lives of so many people around the world.

She started her publishing company in her garage. Fast forward through blood,
sweat and tears, and she now owns and operates a publishing house at Dean Manor
on a five-acre property in Macedon Ranges. With a team of 12, two of whom
are her adult daughters. We publish hundreds of stories of inspiration, including
business success, personal triumph and charity development.

A huge part of Susan's ‘Why’ is giving back my time and resources and she is a part
of many wonderful give back projects, such as Buy1Give1, Rotary Club, BNI
Business Network Industry and Hands Across the Water.

She is a life and business coach, workshop and training facilitator, publisher and
entrepreneur. With her help, coaches, authors, mentors and many other business
professionals have been able to share their knowledge and exponentially raise
their profile, brand and business.

Instagram
Facebook
Website

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One of the things that comes up all the time in conversation is this frustration or overwhelm about creating content.

In this episode, I am going to break down for you some hacks to make content creation a little easier. 

So how do you get into content creation flow?

I manage to reference Big Magic by Elizabeth Gilbert again.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Websites need updating... But one of the key things when updating your website is making sure you don't loose all that SEO goodness that had probably been built up on your previous website!

So how do you avoid this?

I have Reem Kubba on the poddy with me this episode to make sure you avoid the mistake so many businesses make when they get excited about re-launching / updating their website.

Reem Kubba,  the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken websites from generating 10K from SEO to generating 400K in SEO and websites that have no online visibility on Google to being #1 on Google search engine and generating thousands of dollars in revenue consistently. 

Reem provides holistic marketing strategies that are tailored to your business needs, specialising  in user-friendly web design and development, and SEO services. With a Bachelor of Business majoring in Marketing and International Business, and years of experience in creating and implementing marketing strategies, Reem's result-oriented approach allows her to help other business owners shine online and grow their businesses to their full potential.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I've always said, "I will never run a full marathon, I'm only half crazy."
And this seemed pretty true up until July this year, when after a horrible Half Marathon in May for some reason I signed up to the Sydney Marathon.

What led from there was a really interesting journey through the training and of course, showing up on race day shit scared and just really to have a crack.

I finished, and I feel like I learned some things about life that are applicable whether you run your own business, work for someone else or are just wondering whether it's time you had a crack at that thing that scares you.

I laughed, I cried, and I had days where I didn't want to show up.

The key things I want to leave you with:

Motivation will get you signing up, discipline will take you to the finish line
If you're lucky enough in life to have opportunities, take them
Be grateful for what you have
Nievity is a powerful tool
Great things take time

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you have the right contracts in place for your business?

Verity White has created the concept of 'speed dating your contracts' because contracts really are all about relationships! 

In this episode, Verity White is going to make you re think your contracts and hopefully help you make them more approachable! 

She maps out a few different types of contracts you may need in place:

• Structural contracts
• Administrative contracts
• Revenue generating
• Supplier Agreements
• Marketing and Promo Contracts

And when you should think about whether you can template it, or when you might need some professional help:

Frequency of use of the contract
How important are the contracts

You can reach Verity using any of these links and she has gifted us a freebie! 

Verity White is an Accredited Specialist in Commercial Law and the Legal Director at Checklist Legal, a B Corp certified law firm, that specialises in human-centered contract operations.

Verity is the author of Create Contracts Clients Love and an Honorary Senior Fellow at the University of Melbourne where she taught Contract Design for Automation .

Connect with Verity on LinkedIn and Instagram for more details on her current projects.

Contract Priority Mapper > https://www.createcontractsclientslove.com/contract-priority-mapping-matrix

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

It's R U Ok? day here in Aus and to mark the occasion I wanted to have an episode asking R U OK, but also talking through why conversation matters and how conversation can grow a brand, but also most importantly create a movement that changed the way Australia saw mental health forever.

"R U OK? was born from lived experience. The valuable insights, storytelling, and expertise of those with lived experience continues to be weaved throughout everything they do." - https://www.ruok.org.au/our-story

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, I speak with Nancie McDonnell Ruder, who wrote the book on how senior marketers think!

Through her research, she has identified some of the qualities of these senior marketers that make them at the top of their field, and she has gifted the world with these findings so that you can think about how you think differently.

In this episode we chat through these findings but also how as a business owner can you bring the qualities of these top marketers into your own business not only for marketing but for overall development.

Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience. She began her career at the Leo Burnett Company and in 2002 founded Noetic Consultants, working with clients such as Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™ as well as author of the book “How Senior Marketers Scale the Heights.” She is an active member of Chief and Vistage and has served on various non-profit boards.

Nancie is a sought-after educator and speaker, with experience in topics related to marketing, leadership, entrepreneurship and brand awareness. She combines expertise and heart, moving audiences to action with a clear path to change.

How to reach Nancie:

Email: [email protected]

Social:

LinkedIn, Nancie's page

LinkedIn, Noetic Consultant's page

 To purchase the book - Amazon

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, we are diving into why customer experience matters from a real-life experience of mine.

Last week I had the worst possible customer service of my life (ok maybe not of my life but close too.)

I am taking you on the story of this experience and WHY doing customer service well is the game changer.

Why having it as a written process is so important, and why adding value can take you from a business people work with to a business people seek out to work with!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today's episode is an open chat about 'the state of things' with Every Saturday founder, Mark Boyd

We're chatting about how having conversations can change industries, and can change the health of our employees.

TW: mental health and suicide.

Ahead of R U Ok day next week, we're also reflecting on some important experiences that Mark Boyd has seen in his industry, but in corporate as a whole and how we can move away from the cupcake day and make dynamic change for mental health. 

We're talking women's rights in the workplace, and whether we need to burn it all down and start again.

Longer one today - but as the name suggests... A conversation that needs to happen!

Mark’s career started at the age of 15. The first computer he fixed was the family PC. He broke it. His dad was at work. He had to figure out how to fix it before his dad got home. Ever since then, he was hooked. From the moment Mark set foot in his first role, he saw a challenge with workers and managers often having a disconnect between their shared (or sometimes separate) wants and needs when coming to work every day.

With a passion for problem-solving and have risen through the ranks to build high-performing teams worldwide. Mark was always aware of his mental health challenges and never shied away from tackling them head-on. With the belief that humanity is more than the tagline on our LinkedIn profiles, he set out to bring people into a platform where they could tell their career stories and lend a voice to those still developing theirs.

Mark’s story is a relentless (and sometimes misguided) pursuit of technical and business perfection, a high bar he now realises is impossible to meet, and a story of openly and purposefully making mistakes and owning them. EverySaturday is here to show that even the most senior people in the technology industry can be vulnerable and make mistakes.

This site is built on the belief that a senior manager, COO, Director, or CEO of any business can share their mistakes with the world, those coming into the workforce will not shy away from making them, and we’ll leave the world a happier, healthier place.

https://www.linkedin.com/company/everysaturday/ 
https://www.linkedin.com/in/markdavidboyd/ 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative