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Well, Zucks has launched a new platform everyone - Threads.

Today I am chatting through my thoughts on the platform after one week of using it - yep quick on the content delivery here!

In this episode I chat through my predictions for this new platform and whether I think it is something you need to be including in your marketing strategy going forward.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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This week I am joined by the process and efficiency genius Nicole Smith!

We talk all things collaboration with your teams and how to make a seamless process of gathering information for your marketing from everyone in the team! Because as I always say everyone in the team needs to be a part of the marketing journey.

In this episode, we chat all things:

• Team collaboration and how it plays a pivotal role in the business landscape
• How streamlined content collection enhances overall workflow
• The benefit of a marketing-centric culture and effective messaging
• Why human engagement remains a cornerstone in any business venture
• How successful companies employ potent marketing tools and systems

Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions.

In 2019, moving away from her corporate career as Chief of Staff, Nicole started supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living.

Nicole works with businesses to discover the space between what they are doing and what they want to do in how their day-to-day is operating.  Specifically, she sees systems as the dance between people and IT, which means when Nicole designs, builds and connects you with your systems, she's looking at syncing moving parts with your business needs.

You can find Nicole here:

www.theartisans.com.au
Instagram
LinkedIn 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

All too often I find myself in conversations with business owners who tell me they don't have the time to work on their business...

And I get it, as a fellow business owner, I understand the pressures which come with running a business and that feeling like if you step away to work on it, everything will collapse.

So we end up in this vicious cycle, riding a rollercoaster of sales where we only work on our marketing when we have no pipeline (a bit late then isn't it...) 

Today this episode will inspire you (that is my intention) to prioritise you working on your business, so that it can achieve what you want for it.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"Forget the to-do list for a day and go after what you need to do to achieve business growth." - Michael Clift

In today's competitive landscape, integrating marketing directly into your business strategy is crucial to long-term success. 

It's not just enough to have a great product or service; you've got to actively communicate its value to your customers and differentiate yourself from the competition. 

This involves developing a clear and compelling marketing message that resonates with your target audience, then aligning every facet of your business - from product development to customer service - around that message. 

In this episode, Michael Clift helps us identify the problem your business solves and effectively communicate that to your customers. 

He shares the story of his client Julie, who found success in communicating a clear message about the value of her business. This story underscores the importance of message clarity and alignment across the business, enhancing customer understanding and business growth.

We chat through

• The significance of melding marketing into your business frameworks for seamless integration.
• Crafting a persuasive marketing message to capture your target audience's attention.
• Discovering the rewards of making your team and external collaborators integral to your marketing maneuvers.
• The power of constructive communication and collaboration in building a unified marketing approach. 

Michael Clift is the people's champion of small business success and the relentless force behind Venture Cultivation Coaching. His mission? Nothing less than to see every small business not just survive, but thrive.
 
With a rich history of corporate leadership and business development spanning two decades, Michael takes your business challenges head-on and transforms them into opportunities for growth.
 
His MTPL method is a game-changer for B2B service-based businesses, helping them master chaos, drive profits, and ultimately, add over $100,000 to their bottom line. Michael doesn't just coach business owners - he equips them with the clarity, focus, and accountability they need to reach their dreams.
 
But the power of Michael's approach isn't just in his professional prowess. It's in his heartfelt belief in the power of balance between personal and professional life. As a proud father and devoted husband, he understands that success isn't just about the bottom line - it's about enriching lives and finding fulfillment in every aspect of our existence.
 
Prepare to be inspired and challenged in equal measure as Michael Clift helps you unlock the potential of your business and sets you on the path to achieving your dreams.
 
He's not just a coach – he's your guide to a more prosperous, fulfilling, and successful future.

LinkedIn
Website
Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So when I say social proof what does that actually mean?

Social proof is the actual facts, figures and customer stories that make up the proof that you are who you say you are, and that your IP, product etc is as excellent as your marketing says it is!

People want social proof so that they once again feel like they trust you.

Today I chat through why social proof is important and how to think about bringing it into your marketing strategy!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Branding specialist Debbie O'Connor is back! 

And today she takes an active stand in breaking the misconception that branding is just a logo, aiming to establish an emotional connection with small business owners audiences and creating a unique brand message that stands out in a crowded market.

We chat through

• Unlocking the true potential of a solid branding strategy for long-lasting business growth.
• How to evoke emotions in your consumers with impactful branding 
• The hidden language of color psychology in relation to your brand's image.
• The remarkable value that comes with investing your resources in branding.
• Get inspired by innovative ways to refresh your logo and strategically place your brand for prominence.

Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur. She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. 

She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses. She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.

Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses. She is a charismatic leader, who inspires the best in others. This has been evident in the creation of her co-working space, The Creative Fringe. The connections and relationships that Debbie is able to build are strong and long lasting. Debbie’s biggest bug bear is the word ‘can’t’ and lives by her ‘can do attitude’.

Connect with Debbie:
https://debbieobrands.com/
https://www.instagram.com/debbieobrands/
https://www.linkedin.com/in/debbieobrands/

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

It's the number one question for all new business owners!
How do you find your first customer?

Well I'm giving you my tried and tested tips for how I personally got my first customer, but also how I have guided many new business owners into finding theirs, and their second, and third and you get the point.

Short and sharp episode this week with some strategies you can implement straight away to find your first (ideal!) customer! 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I have the Linkedin specialist Karen Tisdell back!

If you're feeling frustrated with your LinkedIn profile, spending hours crafting the perfect summary and posting daily updates but still not getting any traction in your network then you are not alone! 

Many business professionals struggle with optimizing their LinkedIn profile, even though it's a crucial part of building their personal brand and expanding their career and business opportunities. 

Don't let the fear of not knowing where to start hold you back. 

With the right guidance and strategy, your LinkedIn profile into a powerful tool that attracts the right connections and opens doors to new opportunities.

In this episode Karen and I discuss:

• The key components of a successful LinkedIn profile 
• Designing an irresistible headline that captivates your target audience.
• How to create a relatable and engaging 'about' section suited to your specific audience.
• Effective techniques for emphasizing your past accomplishments and strengths.
• How to use the featured section as a tool to highlight significant content.

An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business in 2009. A decade on she is ranked as one of the top 8 independent LinkedIn trainers across Asia Pacific and has been recognised by LinkedIn as a ‘Top Voice’ for having produced some of the most popular and helpful content. 

A guest writer for various publications, Karen facilitates LinkedIn sales training for some of the biggest companies in Australia – all while writing profiles for individuals who want to grow their small businesses. 

Connect with Karen:
https://www.linkedin.com/in/karentisdell/

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I come to you to talk to you about how me running a pretty sh*t half marathon made me think about the lessons which correlate to business and of course your marketing.

There will come a time when you follow all the same steps expecting a known outcome, yet the outcome is different.

It's at this time we have to diagnose what went wrong and what changes we need to make.

So today I talk you through how to do just that.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I am so thrilled to be joined by the energetic Emily Osmond today! 

Today we are giving you 3 actionable tips for your Instagram profile that you can implement right now.

Instagram is "so hot right now" amongst business owners but today we want to try and dissolve the overwhelm and help you build a profile that's a nice shop window and helps you generate some leads, or build a community.

Emily Osmond is a marketing mentor who helps entrepreneurs to build flexible, fulfilling and financially rewarding businesses.

She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her educational community, The Modern Marketing Collective, which has helped almost 1,000 entrepreneurs to grow an engaged audience, become known as the go-to in their niche, and create a business they love.

Emily has a Master of Communications Degree, is a new mum to her baby boy, and after growing up in England, she now lives in Melbourne, Australia. 

Website: emilyosmond.com 

Instagram: @emilyosmond

Facebook: @emilyclareosmond

Podcast: Apple Podcasts | Spotify

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative