Marketing Espresso

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If you're on Instagram I don't need to tell you that the cookie-cutter approach to marketing is rife. 

But I am going to tell you... It doesn't work for the majority of businesses.

Why?

Because if everyone is doing the same thing, with the same tactics and the same strategies... you won't stand out...

When Reels came out, the cookie cutter course on 'how to deal reels' came out with it, when lead magnets caught on, everyone had one... And now with threads on the scene... well you get the point.

Brands that grow with their marketing are the ones that stand out from the crowd - and I promise you they're not buying the reels course, or the marketing course on how to do so... they're investing above and beyond the cookie-cutter options.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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From Toothbrushes to Renovations today I am joined by Melanie Gardener and we are navigating the unique challenges of Service-Based Businesses.

Maybe you've received some marketing advice that would be ideal if you were selling a toothbrush... but not all marketing should be done equally, and many marketers who've only worked in product or B2C industries simply miss the unique requirements of service-based or B2B marketing.

The pain of ineffective marketing strategies will leave you longing for increased customer engagement and stronger connections with your target audience.

Today Melanie and I chat through:

• The essential marketing strategies for success in propelling service-based enterprises forward
• The role of compelling storytelling and personal branding in the landscape of service-based marketing
• How to foster trust and create personal connections in the realm of service-based businesses
• The art of managing customer expectations in a service-centric marketing environment
• Unpack ways to differentiate your service-based businesses through your distinctive offering

Melanie Gardener is one half of the marketing powerhouse that is House of Social. Known in the office as “the one with the words” she brings her love of language and communications to craft marketing solutions for small businesses, with a focus on the service industry. Mel is passionate about finding ways to create connections between businesses and consumers that foster long-term relationships and referral business.

houseofsocial.com.au
LinkedIn

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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The problem I so often see with businesses is that they only market when sales are quiet... what is the problem with this?

Well, it's too late.

This is why consistency is so damn important!

It ensures you forever have pipeline.. Not just when you're scrambling for sales

This episode is me reminding you to always be consistent.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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I am extra excited for you to listen to this episode... Why? Because I am joined by Clare Robinson! 

Do you know your strengths? Well if not I hope this episode inspires you to go & discover them, they are your superpower!

If you're feeling frustrated & stuck in your personal & professional growth, constantly trying different strategies & still not achieving the desired results... You're not alone

Many individuals find themselves in this position, tirelessly working towards success but not quite reaching it. Despite their efforts, they may be experiencing a lack of fulfillment. If this sounds like you then it's time to uncover your superpower & embrace your strengths, it really is the key to unlocking your performance & fulfillment in your life & work

Clare is on a mission to enable leaders & their teams to thrive in the face of the rapidly changing world & business environment

Following 15 years as a strategy & business lead across media, consulting & digital organisations she found success, but it seemed to come at a cost to her personal health. 

This drove her to explore how to re-dress the balance. 10 years ago, she stepped away to re-train in wellness coaching, coaching psychology, neuro-linguistic programming (NLP) & mindfulness. She went on to found Clarety Coaching which is now one of the leading executive coaching  & leadership development businesses in the marketing services space. 

She is on a mission to luminate leaders from the inside out. To activate the best of their human superpowers like creativity, intuition & courage so that they can light the way for others & boldly lead their organisations to sustainable growth. 

Clare herself is a businesswoman, master coach & facilitator who has worked with 1000s of leaders across APAC, UK & UAE to redress their work-life balance, attain a higher level of performance & more skilfully navigate through change & challenge.

 https://claretyinc.com/

Join Luminous Leader 

Book a call with Clare 

Clifton strengths assessment

VIA strengths assessment 

Understanding your strengths Podcast

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Well, Zucks has launched a new platform everyone - Threads.

Today I am chatting through my thoughts on the platform after one week of using it - yep quick on the content delivery here!

In this episode I chat through my predictions for this new platform and whether I think it is something you need to be including in your marketing strategy going forward.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

This week I am joined by the process and efficiency genius Nicole Smith!

We talk all things collaboration with your teams and how to make a seamless process of gathering information for your marketing from everyone in the team! Because as I always say everyone in the team needs to be a part of the marketing journey.

In this episode, we chat all things:

• Team collaboration and how it plays a pivotal role in the business landscape
• How streamlined content collection enhances overall workflow
• The benefit of a marketing-centric culture and effective messaging
• Why human engagement remains a cornerstone in any business venture
• How successful companies employ potent marketing tools and systems

Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions.

In 2019, moving away from her corporate career as Chief of Staff, Nicole started supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living.

Nicole works with businesses to discover the space between what they are doing and what they want to do in how their day-to-day is operating.  Specifically, she sees systems as the dance between people and IT, which means when Nicole designs, builds and connects you with your systems, she's looking at syncing moving parts with your business needs.

You can find Nicole here:

www.theartisans.com.au
Instagram
LinkedIn 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

All too often I find myself in conversations with business owners who tell me they don't have the time to work on their business...

And I get it, as a fellow business owner, I understand the pressures which come with running a business and that feeling like if you step away to work on it, everything will collapse.

So we end up in this vicious cycle, riding a rollercoaster of sales where we only work on our marketing when we have no pipeline (a bit late then isn't it...) 

Today this episode will inspire you (that is my intention) to prioritise you working on your business, so that it can achieve what you want for it.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"Forget the to-do list for a day and go after what you need to do to achieve business growth." - Michael Clift

In today's competitive landscape, integrating marketing directly into your business strategy is crucial to long-term success. 

It's not just enough to have a great product or service; you've got to actively communicate its value to your customers and differentiate yourself from the competition. 

This involves developing a clear and compelling marketing message that resonates with your target audience, then aligning every facet of your business - from product development to customer service - around that message. 

In this episode, Michael Clift helps us identify the problem your business solves and effectively communicate that to your customers. 

He shares the story of his client Julie, who found success in communicating a clear message about the value of her business. This story underscores the importance of message clarity and alignment across the business, enhancing customer understanding and business growth.

We chat through

• The significance of melding marketing into your business frameworks for seamless integration.
• Crafting a persuasive marketing message to capture your target audience's attention.
• Discovering the rewards of making your team and external collaborators integral to your marketing maneuvers.
• The power of constructive communication and collaboration in building a unified marketing approach. 

Michael Clift is the people's champion of small business success and the relentless force behind Venture Cultivation Coaching. His mission? Nothing less than to see every small business not just survive, but thrive.
 
With a rich history of corporate leadership and business development spanning two decades, Michael takes your business challenges head-on and transforms them into opportunities for growth.
 
His MTPL method is a game-changer for B2B service-based businesses, helping them master chaos, drive profits, and ultimately, add over $100,000 to their bottom line. Michael doesn't just coach business owners - he equips them with the clarity, focus, and accountability they need to reach their dreams.
 
But the power of Michael's approach isn't just in his professional prowess. It's in his heartfelt belief in the power of balance between personal and professional life. As a proud father and devoted husband, he understands that success isn't just about the bottom line - it's about enriching lives and finding fulfillment in every aspect of our existence.
 
Prepare to be inspired and challenged in equal measure as Michael Clift helps you unlock the potential of your business and sets you on the path to achieving your dreams.
 
He's not just a coach – he's your guide to a more prosperous, fulfilling, and successful future.

LinkedIn
Website
Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So when I say social proof what does that actually mean?

Social proof is the actual facts, figures and customer stories that make up the proof that you are who you say you are, and that your IP, product etc is as excellent as your marketing says it is!

People want social proof so that they once again feel like they trust you.

Today I chat through why social proof is important and how to think about bringing it into your marketing strategy!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Branding specialist Debbie O'Connor is back! 

And today she takes an active stand in breaking the misconception that branding is just a logo, aiming to establish an emotional connection with small business owners audiences and creating a unique brand message that stands out in a crowded market.

We chat through

• Unlocking the true potential of a solid branding strategy for long-lasting business growth.
• How to evoke emotions in your consumers with impactful branding 
• The hidden language of color psychology in relation to your brand's image.
• The remarkable value that comes with investing your resources in branding.
• Get inspired by innovative ways to refresh your logo and strategically place your brand for prominence.

Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur. She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. 

She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses. She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.

Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses. She is a charismatic leader, who inspires the best in others. This has been evident in the creation of her co-working space, The Creative Fringe. The connections and relationships that Debbie is able to build are strong and long lasting. Debbie’s biggest bug bear is the word ‘can’t’ and lives by her ‘can do attitude’.

Connect with Debbie:
https://debbieobrands.com/
https://www.instagram.com/debbieobrands/
https://www.linkedin.com/in/debbieobrands/

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative