Marketing Espresso

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Sorry for the jargon - let me start with CTA = Call to action.

So you know when you see someone saying "If you're keen send me a DM."
"Write "YES" in the comments." "Want to work with me? Send me a message now."

Yep those things, and look I've used plenty myself.

In this episode I chat through the benefits of the CTA, why you should be using it, and how to get over that feeling you have of being "salesy"

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I have the awesome Kate Toon back in the hot seat today to chat all things where to start with your marketing. 

Kate talks us through her own journey of changing her direction and how she is approaching this with her marketing! 

Kate Toon is an award-winning business mentor and digital marketing coach. She’s down to earth human and on a mission to demystify the realities of running a successful online business. 

Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple with the Google Beast, and find their version of success. 

Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). 

She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. 

She’s also the founder of The Digital Marketing Collective Conference and CopyCon and The Digital Marketing Collective Conference.

On top of this Kate has three podcasts, speakers around the world and is learning to rollerskate. And all this from the Toon Cave in her backyard, accompanied only by her very own CFO (Chief Furry Office-Dog) Pomplemousse and assisted remotely by a small team of talented humans. 

https://www.katetoon.com/ 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Maybe I am a little bit passionate about this topic after years within / heading up Marketing departments.

But I really want to reiterate the difference between marketing and sales.

Marketing facilitates sales, it is not marketing's "role" to get a sale across the line. It is marketing's role however to ensure they bring in quality leads to the business.

So, if you are spending money on marketing, you need to ensure you have the right process within your sales team and the right systems to ensure you can quality check the lead and set parameters around how quickly leads are dealt with.

It's no good having a sales team that is only able to give feedback based on their observations because humans have a negativity bias... And in my experience, we need solid data to show whether your marketing is working or not, not just a "feeling." (as much as I love feelings.)

In today's episode I cover off the key differences between marketing and sales and why it is so important that they get along!

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I have a special guest on who hopefully will open your mind up to how spirituality and business can mix! And even more than this how AI can help you create space to tune into yourself and spend time on your business.

Laetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul-aligned business, career & life without burning out. She believes that what you think, what you feel and are passionate about, and what you are creating are deeply connected.

She is making ancient spiritual wisdom accessible to busy modern-day entrepreneurs. She has a solid grounding in mindfulness and spirituality, along with an authentic ‘say it as it is’ approach and impressive business savvy and strategic background. She incorporates her 15+ years in business and leadership to guide women to create soul & business alchemy.

Her passion is to bring a sense of the sacred and intentionality to everyday life. She is a mother of two girls and lives in Cronulla Beach. She is attempting to practice what she teaches, coaches and mentors:  creating a life that is aligned and sustainable.

In this episode, you will be able to:

• Cultivate an inviting environment for intuition to flourish.
• Strengthen your awareness of subtle intuitive signals and their development.
• Explore how AI can enhance your creativity and intuition in unexpected ways.
• Tap into your inner knowing for making informed decisions.
• Combine trust in your intuition with your authentic self for business prosperity.

Links:

Free Stuff: https://sales.essentialshift.co/freebies
Website: https://www.essentialshift.co/ 

Instagram: https://www.instagram.com/essential.shift/

LinkedIn: https://www.linkedin.com/in/laetitiaandrac/ 

Podcast:https://www.essentialshift.co/essential-shift-podcast 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you network?
Is networking part of your marketing strategy?

Well if it isn't today's episode might change the way you think of networking and how to incorporate it into your strategy.

References:
Janine Garner - It's who you know.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, I am joined by Chat GPT expert, and all-around legend Mark Boyd.

If you're unsure how to incorporate Chat GPT into your business then today's episode might encourage you to think about how you can start.

Mark’s career started at the age of 15. The first computer he fixed was the family PC. He broke it. His dad was at work. He had to figure out how to fix it before his dad got home. Ever since then, he was hooked. 

With a passion for problem-solving and have risen through the ranks to build high-performing teams worldwide. Mark was always aware of his mental health challenges and never shied away from tackling them head-on. With the belief that humanity is more than the tagline on our LinkedIn profiles, he set out to bring people into a platform where they could tell their career stories and lend a voice to those still developing theirs, and so was born EverySaturday.

Mark’s story is a relentless (and sometimes misguided) pursuit of technical and business perfection, a high bar he now realises is impossible to meet, and a story of openly and purposefully making mistakes and owning them. EverySaturday is here to show that even the most senior people in the technology industry can be vulnerable and make mistakes.

This site is built on the belief that a senior manager, COO, Director, or CEO of any business can share their mistakes with the world, those coming into the workforce will not shy away from making them, and we’ll leave the world a happier, healthier place.

In this episode, you will be able to:

• Unlock the power of Chat GPT to revolutionize your marketing insights and strategies.
• Find the sweet spot between AI-driven marketing and the essential human element.
• Captivate your audience by asking open-ended questions and fostering emotional connections.

Connect with Mark:

LinkedIn: Mark Boyd
EverySaturday

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

We've all heard of Simon Sineaks it starts with why (here it is if you haven't watched it) 

So why does your why matter?

Because your why is what makes YOUR business unique. 
It's why you're in business, the passion behind the business, and probably the exact reason why you got into the business.

When we share our why with both our teams and our customers, and potential customers it helps create deeper relationships, and helps us naturally attract customers who want to work with us - more qualified leads.

It also allows us to position our brand in the market apart from our competition.

I hope you enjoy this episode! I would love to hear your thoughts.

Don't forget to reach out, and leave a review! 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So if you've ever worked in sales or marketing you know there is often a great divide between these two departments... and I can't help but wonder... WHY?

Today I chat with Nicky and Ness who share my belief that the key to great marketing, and the key to great sales - is for all departments in your business to work towards a common goal!

With decades of experience in leadership and sales, and each having run their own successful coaching businesses since 2015, Nicky & Ness help women and non-binary owned, service-based businesses (with teams) move from chaos to business clarity in just 30 days. 

They're obsessed with helping business owners release the weight of expectations of how they ‘should’ be doing business so they can thrive in business. 

Nicky & Ness are both hands-on mentors so you get to tap into the experience and perspective of not only one, but two business minds.

Their corporate and small business experience means they bring to their clients both the big picture thinking (including systems and structures) of corporate alongside agile, on-the-ground thinking of small business.  
The challenges they see most often are business owners getting stuck in the busy trap and having to juggle all the balls, resulting in business chaos.

They help business owners turn things around so they have time freedom, peak performance and can leverage smart business growth. 

In this episode, you will be able to:

• Uncover strategies for attaining harmony between sales and marketing teams, optimizing productivity.
• Realize the significance of common goals and seamless communication for a thriving business environment.
• Delve into the pivotal role leadership holds when promoting collaboration and unity.
• Discover the essentials of cultivating a positive company culture for long-lasting success.
• Learn about innovative performance metrics and rewarding schemes that promote teamwork and collaboration.

Connect with Nicky and Ness

Website: https://businesstogether.com.au/
Instagram
Nicky LinkedIn
Ness LinkedIn 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

 It's my birthday and I'll make a whole episode about me if I want too!
So that is EXACTLY what I've done.

Last week you got to enjoy me being interview by Emma Lovell talking all things my business journey, today I am chatting all things lessons I've learnt along the way.

3 personal lessons
5 business lessons 

(35 genius)

Strap in, grab a pen, today I'm talking!  

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative