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Today I have a special guest on who hopefully will open your mind up to how spirituality and business can mix! And even more than this how AI can help you create space to tune into yourself and spend time on your business.

Laetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul-aligned business, career & life without burning out. She believes that what you think, what you feel and are passionate about, and what you are creating are deeply connected.

She is making ancient spiritual wisdom accessible to busy modern-day entrepreneurs. She has a solid grounding in mindfulness and spirituality, along with an authentic ‘say it as it is’ approach and impressive business savvy and strategic background. She incorporates her 15+ years in business and leadership to guide women to create soul & business alchemy.

Her passion is to bring a sense of the sacred and intentionality to everyday life. She is a mother of two girls and lives in Cronulla Beach. She is attempting to practice what she teaches, coaches and mentors:  creating a life that is aligned and sustainable.

In this episode, you will be able to:

• Cultivate an inviting environment for intuition to flourish.
• Strengthen your awareness of subtle intuitive signals and their development.
• Explore how AI can enhance your creativity and intuition in unexpected ways.
• Tap into your inner knowing for making informed decisions.
• Combine trust in your intuition with your authentic self for business prosperity.

Links:

Free Stuff: https://sales.essentialshift.co/freebies
Website: https://www.essentialshift.co/ 

Instagram: https://www.instagram.com/essential.shift/

LinkedIn: https://www.linkedin.com/in/laetitiaandrac/ 

Podcast:https://www.essentialshift.co/essential-shift-podcast 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Do you network?
Is networking part of your marketing strategy?

Well if it isn't today's episode might change the way you think of networking and how to incorporate it into your strategy.

References:
Janine Garner - It's who you know.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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In this episode, I am joined by Chat GPT expert, and all-around legend Mark Boyd.

If you're unsure how to incorporate Chat GPT into your business then today's episode might encourage you to think about how you can start.

Mark’s career started at the age of 15. The first computer he fixed was the family PC. He broke it. His dad was at work. He had to figure out how to fix it before his dad got home. Ever since then, he was hooked. 

With a passion for problem-solving and have risen through the ranks to build high-performing teams worldwide. Mark was always aware of his mental health challenges and never shied away from tackling them head-on. With the belief that humanity is more than the tagline on our LinkedIn profiles, he set out to bring people into a platform where they could tell their career stories and lend a voice to those still developing theirs, and so was born EverySaturday.

Mark’s story is a relentless (and sometimes misguided) pursuit of technical and business perfection, a high bar he now realises is impossible to meet, and a story of openly and purposefully making mistakes and owning them. EverySaturday is here to show that even the most senior people in the technology industry can be vulnerable and make mistakes.

This site is built on the belief that a senior manager, COO, Director, or CEO of any business can share their mistakes with the world, those coming into the workforce will not shy away from making them, and we’ll leave the world a happier, healthier place.

In this episode, you will be able to:

• Unlock the power of Chat GPT to revolutionize your marketing insights and strategies.
• Find the sweet spot between AI-driven marketing and the essential human element.
• Captivate your audience by asking open-ended questions and fostering emotional connections.

Connect with Mark:

LinkedIn: Mark Boyd
EverySaturday

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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We've all heard of Simon Sineaks it starts with why (here it is if you haven't watched it) 

So why does your why matter?

Because your why is what makes YOUR business unique. 
It's why you're in business, the passion behind the business, and probably the exact reason why you got into the business.

When we share our why with both our teams and our customers, and potential customers it helps create deeper relationships, and helps us naturally attract customers who want to work with us - more qualified leads.

It also allows us to position our brand in the market apart from our competition.

I hope you enjoy this episode! I would love to hear your thoughts.

Don't forget to reach out, and leave a review! 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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So if you've ever worked in sales or marketing you know there is often a great divide between these two departments... and I can't help but wonder... WHY?

Today I chat with Nicky and Ness who share my belief that the key to great marketing, and the key to great sales - is for all departments in your business to work towards a common goal!

With decades of experience in leadership and sales, and each having run their own successful coaching businesses since 2015, Nicky & Ness help women and non-binary owned, service-based businesses (with teams) move from chaos to business clarity in just 30 days. 

They're obsessed with helping business owners release the weight of expectations of how they ‘should’ be doing business so they can thrive in business. 

Nicky & Ness are both hands-on mentors so you get to tap into the experience and perspective of not only one, but two business minds.

Their corporate and small business experience means they bring to their clients both the big picture thinking (including systems and structures) of corporate alongside agile, on-the-ground thinking of small business.  
The challenges they see most often are business owners getting stuck in the busy trap and having to juggle all the balls, resulting in business chaos.

They help business owners turn things around so they have time freedom, peak performance and can leverage smart business growth. 

In this episode, you will be able to:

• Uncover strategies for attaining harmony between sales and marketing teams, optimizing productivity.
• Realize the significance of common goals and seamless communication for a thriving business environment.
• Delve into the pivotal role leadership holds when promoting collaboration and unity.
• Discover the essentials of cultivating a positive company culture for long-lasting success.
• Learn about innovative performance metrics and rewarding schemes that promote teamwork and collaboration.

Connect with Nicky and Ness

Website: https://businesstogether.com.au/
Instagram
Nicky LinkedIn
Ness LinkedIn 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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 It's my birthday and I'll make a whole episode about me if I want too!
So that is EXACTLY what I've done.

Last week you got to enjoy me being interview by Emma Lovell talking all things my business journey, today I am chatting all things lessons I've learnt along the way.

3 personal lessons
5 business lessons 

(35 genius)

Strap in, grab a pen, today I'm talking!  

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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 Well if you haven't heard about Chat GPT yet then you must be living under a rock. Everyone seems to be talking about it.

So even though AI has existed for a very long time, Chat GPT has everyone in a spin!

Today I talk with the amazing Verity White who heads up Checklist Legal and we are going to talk all things legalities and Chat GPT, something you may or may not have thought of.

With so much information being pulled from so many sources how can you not only protect your IP that you share online but how can you be sure you're not illegally coping someone else's? 

Verity White is an Accredited Specialist in Commercial Law and the Legal Director at Checklist Legal, a B Corp certified law firm, that specialises in human-centred contract operations.

Verity is the author of Create Contracts Clients Love and an Honorary Senior Fellow at the University of Melbourne where she taught Contract Design for Automation .

Connect with Verity on LinkedIn and Instagram for more details on her current projects.

Proposal check-up checklists > https://www.createcontractsclientslove.com/proposal-check-up

Contract Priority Mapper > https://www.createcontractsclientslove.com/contract-priority-mapping-matrix

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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"Monday's are good"

Today I am interviewed by Emma Lovell as a special for my business birthday!!

Because if you haven't heard my business is THREE! (Turned Three on Monday 10th April) 

Now my business is so far from the business that I started back in 2020, and it's been a very exciting journey which I've often said has been the greatest learning of my career and life.

So whether you think you know my story or not, today I chat through how I have become the marketer I am today. 

Along the way Emma and I cover some key things I believe about marketing

• Marketing is internal
• Marketing is not a one-stop shop - you wouldn't ask for a "tradie" to fix your plumbing and electrical issues 
• Change management is so important when it comes to marketing
• What is a marketing-centric business and why do I believe this is the only way to market
• The business you start is not the business you will be in two years later
• "The only time you fail is when you forget to learn."

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

For me, PR is a lot about relationships. It's creating relationships not only with media and people who can help out by spreading the word about your client, it's creating a relationship with your client as well. - Nicki Price

Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her passion is working with clients who are making the world a better place, and her aim is to achieve the highest results possible for them.  Known for her caring and genuine nature and her infectious laugh, Nicki is highly regarded by many for her ability to chase after goals for her clients and the meaningful relationships she forms in the process. 

After studying management, marketing, film, and journalism at the University of Wollongong and California State University Long Beach, Nicki began her journey as a freelance film writer and reviewer. She used her knowledge of the entertainment industry and the media to bridge into public relations and join EPEC Media Group in 2018 as Senior Publicist specialising in Entertainment and Events. In 2022, she founded Priceless Media and shifted her focus to working with powerful and inspiring people and brands, with a particular focus on health, wellness and sport.  

Nicki currently lives in Sydney with her two children, and enjoys spending her (limited) spare time watching movies, throwing herself into boxing cardio and pole fitness, cheering on any and every sport, and being with her friends and family. 

Key takeaways:

• Know your product and your brand before seeking PR assistance.
• Determine your goals for publicity, such as increasing awareness, attracting sponsors, or promoting a new product.
• Consider the types of media outlets you'd like to target, such as TV, radio, or online publications.
• Be prepared to invest in PR for long-term results, as the return on investment may not be immediate.
• PR professional can help open doors and strengthen your marketing strategy.
• Ensure that your PR efforts align with your marketing strategy, as they work hand in hand for overall success.
• PR placement in trusted outlets can help build credibility and trust with your audience.

Resources:
[email protected]
Socials: @pricelessmediaau 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

If you haven't heard me talking about it already - then after today's episode you will understand that I genuinely believe GREAT Marketing starts from your internal foundations!!

We cannot start with the external 'stuff' and hope the rest falls into place.

Also we miss such an opportunity when we forget to include our teams in our marketing plans.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative