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 Well if you haven't heard about Chat GPT yet then you must be living under a rock. Everyone seems to be talking about it.

So even though AI has existed for a very long time, Chat GPT has everyone in a spin!

Today I talk with the amazing Verity White who heads up Checklist Legal and we are going to talk all things legalities and Chat GPT, something you may or may not have thought of.

With so much information being pulled from so many sources how can you not only protect your IP that you share online but how can you be sure you're not illegally coping someone else's? 

Verity White is an Accredited Specialist in Commercial Law and the Legal Director at Checklist Legal, a B Corp certified law firm, that specialises in human-centred contract operations.

Verity is the author of Create Contracts Clients Love and an Honorary Senior Fellow at the University of Melbourne where she taught Contract Design for Automation .

Connect with Verity on LinkedIn and Instagram for more details on her current projects.

Proposal check-up checklists > https://www.createcontractsclientslove.com/proposal-check-up

Contract Priority Mapper > https://www.createcontractsclientslove.com/contract-priority-mapping-matrix

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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"Monday's are good"

Today I am interviewed by Emma Lovell as a special for my business birthday!!

Because if you haven't heard my business is THREE! (Turned Three on Monday 10th April) 

Now my business is so far from the business that I started back in 2020, and it's been a very exciting journey which I've often said has been the greatest learning of my career and life.

So whether you think you know my story or not, today I chat through how I have become the marketer I am today. 

Along the way Emma and I cover some key things I believe about marketing

• Marketing is internal
• Marketing is not a one-stop shop - you wouldn't ask for a "tradie" to fix your plumbing and electrical issues 
• Change management is so important when it comes to marketing
• What is a marketing-centric business and why do I believe this is the only way to market
• The business you start is not the business you will be in two years later
• "The only time you fail is when you forget to learn."

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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For me, PR is a lot about relationships. It's creating relationships not only with media and people who can help out by spreading the word about your client, it's creating a relationship with your client as well. - Nicki Price

Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her passion is working with clients who are making the world a better place, and her aim is to achieve the highest results possible for them.  Known for her caring and genuine nature and her infectious laugh, Nicki is highly regarded by many for her ability to chase after goals for her clients and the meaningful relationships she forms in the process. 

After studying management, marketing, film, and journalism at the University of Wollongong and California State University Long Beach, Nicki began her journey as a freelance film writer and reviewer. She used her knowledge of the entertainment industry and the media to bridge into public relations and join EPEC Media Group in 2018 as Senior Publicist specialising in Entertainment and Events. In 2022, she founded Priceless Media and shifted her focus to working with powerful and inspiring people and brands, with a particular focus on health, wellness and sport.  

Nicki currently lives in Sydney with her two children, and enjoys spending her (limited) spare time watching movies, throwing herself into boxing cardio and pole fitness, cheering on any and every sport, and being with her friends and family. 

Key takeaways:

• Know your product and your brand before seeking PR assistance.
• Determine your goals for publicity, such as increasing awareness, attracting sponsors, or promoting a new product.
• Consider the types of media outlets you'd like to target, such as TV, radio, or online publications.
• Be prepared to invest in PR for long-term results, as the return on investment may not be immediate.
• PR professional can help open doors and strengthen your marketing strategy.
• Ensure that your PR efforts align with your marketing strategy, as they work hand in hand for overall success.
• PR placement in trusted outlets can help build credibility and trust with your audience.

Resources:
[email protected]
Socials: @pricelessmediaau 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

If you haven't heard me talking about it already - then after today's episode you will understand that I genuinely believe GREAT Marketing starts from your internal foundations!!

We cannot start with the external 'stuff' and hope the rest falls into place.

Also we miss such an opportunity when we forget to include our teams in our marketing plans.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

This week I am joined by Mel Kettle, who is on a mission to prioritize self-care and challenge the myth of longer hours meaning more work, her journey leads her to discover the power of rest and its implications for her own and her team's effectiveness.

In this episode, we chat through:

1. Discover the vital role self-leadership plays in achieving marketing success.
2. Recognize the benefits of rest and self-care in preventing burnout while increasing productivity.
3. Master the art of establishing workplace boundaries.
4. Create an energizing and calming workspace
5. Detect early warning signs of burnout and learn how to take swift action for improved well-being.

Mel Kettle is an internationally recognised expert at fully connected leadership and communication. With more than two decades of experience, Mel is a valuable asset to leaders and teams that want to achieve real connection and sustained engagement.

Mel believes self-leadership is essential creating real connection and sustained engagement. She loves her work, her husband and life in general. She is a food loving, book reading, beach goer who lives on the Sunshine Coast.

She is the host of podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association.



Resources:
Order your signed copy of Fully Connected
www.melkettle.com
Connect with Mel on LinkedIn, Twitter, Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

When a shop window was all we had to promote our business (and maybe a billboard or two) we took such pride in making that shop window fancy as we could to get people through the door.

These days the internet has provided MANY shop windows, and we really need to ensure we’re across all our digital ‘shop windows’

In this episode I hope I inspire you to think differently about your virtual shop window and make sure it’s inviting as hell to your ideal clients.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"You need to sit down and carve out some really intentional time to do that and make your plan a living, breathing thing within your business." - Michelle Kvello

Michelle Kvello is the founder of Lantern Partners, a virtual CFO firm, working with founder CEOs of start ups and scale ups.  She has a personal love of driving entrepreneur success because early in her career she realised there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted, but the missing piece of the puzzle was the partnering support to help the business really grow.  She founded Lantern Partners with the vision of being that partner.  

The business now services clients nationally (Australia) and internationally across a number of industries.  It is also 80% female staffed and everyone works flexibly both in terms of time and location, even pre Covid!

In 2022 she launched her Corporate to Consultant programme, a practical guide through the key building blocks in making a successful move.  Think of it as your 10 year head start.

Recently named one of the top 50 Women in Accounting (2021) and top 50 Small Business Leader (2022), she is passionate about using her voice and her stories to support women in the industry, as well as small businesses and individuals moving from corporate roles into their consulting dream.  She hates the idea of people feeling “stuck” whether professionally or in business when information she shares could unlock that!  

In this episode, you will learn the following:
1. How to be intentional when budgeting for marketing as a small business
2. How to identify your ideal clients
3. Developing a living, breathing business plan that is adaptable to changing economic conditions.

Resources:

www.corporatetoconsultant.com.au

https://michellekvello.com/ 

https://www.instagram.com/michellekvello/ 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

We're in a world where now where consumers CARE.

They care about what you care about as a business and the impact you have on the world. 

Consumers are willing to create relationships with brands that are ethical, and that share their values, morals, and ethics when marketing to customers (and live to them). Consumers care about a brand's purpose and social and environmental impact, and businesses are being asked to create a purposeful brand.

"People these days care about what you care about - it's important to be a purpose-driven business and have conversations about what it is that you stand for."

In this episode, you will learn the following:

1. Why is it important for businesses to care about their social, environmental, and economic impact
2. How can businesses create brands that reflect their values, purpose, and ethics
3. How can consumers become more aware of the world around them and become better consumers

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I have the amazing Erin Huckle who is going to make you challenge the idea that thought leadership is "overused" instead Erin encourages everyone to find their areas of expertise to share.

"It's that idea of flipping it around so it's less about, oh, I'm putting myself out there, and I feel like I'm really arrogant for doing that. It's not that at all. It's about what have I learned, what do I know and how could that help other people?"

Erin Huckle, the founder of Chuckle Communications, is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to find their voices and tell their stories. Her focus is on helping clients connect with their ideal customers, by turning up where they hang out.

With almost 20 years' of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR.  Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time she loves any opportunity for a moment of peace, ideally with her head in a book.

In this episode, you will learn the following:

1. How to become a thought leader by sharing your expertise and lessons you have learned from running a business or in your career.
2. Ideas for creating and sharing stories to your network and build your profile as a speaker.
3. Tips for using platforms like LinkedIn to effectively showcase and share your expertise.

Resources:
Access Erin's awards calendar: https://chucklecommunications.com/award-writing
Connect with Erin: www.chucklecommunications.com.au 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"Success leaves breadcrumbs. See how someone else is doing it and then level it up and do it in your own way and do it better. Don't ever be a second-rate version of someone else, because it's not going to help you grow your business."

Instagram.... ahhh Instagram the perfect example of what happens when a business tries to copy cat another... here my case study on this today.

In this episode, you will learn the following:

1. How has social media evolved over time and why is it important to be creative?
2. What is the danger of comparisonitis on Instagram and how can businesses avoid it?
3. How can businesses use LinkedIn to their advantage to reach the right people?

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative