Marketing Espresso

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Through her academic research on how internet algorithms affect the human condition, Kathryn Dellar's goal is to help small to medium enterprises access modern digital marketing techniques and give them a competitive edge - but ironically, data can be detrimental to businesses if not used properly.

"The key to a strong digital presence is how well you tell your brand story." -Kathryn Dellar

A writer and filmmaker for more than 15 years, Kathryn is highly skilled at knowing how to tell a story with your brand. Her fascination with internet algorithms and human behaviour led her to complete her Master’s in Internet Communications in 2018, and she has since continued her academic research on how internet algorithms impact the human condition.

Kathryn founded Dellar Media after working in the field for 6 years and realising that many small and medium enterprises simply did not have the access to modern digital marketing techniques. Dellar Media is designed to fill that gap. She built the company to offer an outsourcing service that gives clients access to a complete marketing team that is laser-focused on using your digital presence for lead generation. Kathryn and her team deliver exceptional service to clients using the latest technology and data solutions that give you the competitive edge you're looking for.


In this episode, you will learn the following:
1. Discover the Power of Data and Human Behavior in Digital Marketing
2. Uncover the Psychology Behind Buying Behavior and Data Hacks
3. Learn the Tactics to Re-Attract the Same Customers Differently.

Resources:
https://dellarmedia.com/
https://www.instagram.com/dellarmedia

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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In this episode of Marketing EspressoI chat through how to know "Was That A Good Campaign?"

While chatting with a friend, we discussed the difficulty of getting feedback and validation when it comes to marketing campaigns and how to know if they have been successful. 

It is important to have a set brief at the start of the campaign, to be realistic about what the campaign is going to include, and to track the results. The intentionality behind the campaign should be taken into account and a campaign debrief should be done to measure success.

“Your data is going to tell you if your campaign was a success.”

In this episode, you will learn the following:

1. How do you know if your marketing campaign has been a success?
2. What are the key steps to creating a successful campaign brief?
3. What do you need to track in order to measure the success of a campaign?

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"It's an amazing opportunity to reflect and I agree, it gives you that winning mindset - once you've entered an award, you're sort of like throwing things out to the universe and saying, I'm worthy of what I do and people should know about it."

Erin Huckle, the founder of Chuckle Communications, is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to find their voices and tell their stories. Her focus is on helping clients connect with their ideal customers, by turning up where they hang out. 

With almost 20 years' of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR.  Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time she loves any opportunity for a moment of peace, ideally with her head in a book.

 Are awards worth the hype? For many small business owners, the answer is a resounding "yes"! Awards are a great way to not only celebrate your success, but also increase your credibility and connect with customers. 

But writing the award entry can be daunting and often time-consuming. 

In this episode, you will learn the following:
1. Discover how to write a winning award entry that will stand out to judges.
2. Learn how to repurpose award entry content for marketing and other materials.
3. Explore the range of award programs around the country with a live calendar.

Resources:
Access the awards calendar: https://chucklecommunications.com/award-writing
Reach Erin: www.chucklecommunications.com.au 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you feel overwhelmed by the amount of marketing content you’re currently seeing.

You’re not alone…

Latest stats estimate that we see anywhere from 6-10K ads per day.

That’s just ads, that doesn’t include all the other sneaky “non-marketing” marketing we see! 

So I can forgive you for feeling like you don’t want to add to the noise.

In the past couple of years (especially since the pandemic) it feels like every brand has finally tuned into digital marketing and turned up the dial to full speed.

It’s hard not to make comments like “it feels like my entire social feed is just brands or people asking me to do something.”

So how do you judge when you should market, and how much is too much marketing?

The most important thing to remember is that your messaging isn’t for you.

It’s for your target market.

And if you have something educational, or entertaining to share with them, then you can be sharing as often as what feels right / is getting results.

"Done is better than perfect. And so long as there is a purpose, that is for your client, when you're marketing, there is nothing wrong with how often you market."

In this episode, you will learn the following:
 
 1. How Much Is Too Much Marketing?
 2. What Is The Longevity Of Content On Different Platforms?
 3. How Can Educating Your Audience Help Increase Engagement?

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Join Nicky and Ness as they dispel the fear of finances and explore the power of profitability through their unique three-way "money date" chat, revealing the compelling central conflict between spending and return on investment.

"Know your numbers and know what's working for you too. And it all comes back to you with your money date: take time to understand your finances and make sure you're investing in your business for the long-term success."


With decades of experience in leadership and sales, and each having run their own successful coaching businesses since 2015, Nicky & Ness help women and non-binary owned, service-based businesses (with teams) move from chaos to business clarity in just 30 days.

They're obsessed with helping business owners release the weight of expectations of how they ‘should’ be doing business so they can thrive in business.

Nicky & Ness are both hands-on mentors so you get to tap into the experience and perspective of not only one, but two business minds.

Their corporate and small business experience means they bring to their clients both the big picture thinking (including systems and structures) of corporate alongside agile, on-the-ground thinking of small business. 
The challenges they see most often are business owners getting stuck in the busy trap and having to juggle all the balls, resulting in business chaos.

They help business owners turn things around so they have time freedom, peak performance and can leverage smart business growth.
In this episode, you will learn the following:

1. How can businesses get a better return on their marketing investments?
2. How can businesses effectively budget and save money?
3. How can businesses track and monitor their finances to improve profitability?

Resources:
Find Nicky & Ness on Facebook 
Find Nicky & Ness on Instagram
Find Nicky & Ness on LinkedIn - Vanessa |  Nicky

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Have you ever gotten caught on a phone call or lost in direct messages and felt incredibly ick because you know for a fact that person is just following some sales script that was given to them probably by a sales or business coach and it’s just completely disingenuous to their brand and product they’re representing. 

I hate most sales scripts.

There I said it.

Sure they have their place.

But they also dehumanise brands and buzzword make the person reading/writing the script seem so in-authentic. 

So when you’re not a natural sales person & you need help with how to sell how can you use these scripts in a way that is true to your brand?

I chat through that on this episode of Marketing Espresso.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"Don't be afraid to be confident about who you want to work with and by actively creating the kind of work that you want to do and the kind of clients that you want to work with, you can run your business by design rather than by default." - Leonie Waldron

Leonie heads up Chameleon Marketing Collective, a marketing agency focused purely on supporting manufacturing, construction and industrial businesses. After 2.5 years running her own business and 2 decades working behind the scenes in 'blokey' industries, Leonie has become skilled at turning big-picture ideas into practical actions. She's a great listener, a natural copywriter, and an enthusiastic untangler of problems.

Today Leonie talks to us about the importance of the copy on your website and how it can be used to attract the right prospective clients. She believes it is important to be open and confident about who you want to work with and to be consistent in presenting yourself to these people through great copy across all platforms.

In this episode, you will learn the following:
1. How to actively discourage the people you don't want to work with through your copy.
2. How to grade your clients and create a business that is run by design, not default.
3. How to use website copy to attract your ideal clients and create a consistent brand presence across different platforms.

Find Leonie here:
chameleonmarketingcollective.com.au
Instagram
LinkedIn: https://www.linkedin.com/in/leonie-waldron/ 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Kate Toon is an award-winning digital marketing entrepreneur. An online business success story. A Google Beast tamer. Straight-talking copywriting coach. And a popular educator, speaker, author and podcaster. She’s a proud business misfit, a mad-good hula hooper, a vanlifer and slightly gym-selfie obsessed. 

Are you feeling stuck in your business, like you're constantly trying to pivot but nothing ever seems to stick? 

You're not alone! Many entrepreneurs and business owners feel this way, but don't know how to overcome these challenges. 

Today, Kate and I chat through how she's managed to navigate the business world and successfully pivot her business multiple times.

In this episode, you will learn the following:
1. How did Kate Toon transition from copywriting to SEO and then again to business mentor and digital marketing coach?
2. What does it take to successfully pivot your business?
3. The natural way business changes and adapts over time

Connect with Kate Toon:

Websites:
www.katetoon.com
www.therecipeforseosuccess.com
www.clevercopywritingschool.com
www.katetooncopywriter.com.au

Social media
www.facebook.com/kateToon
au.linkedin.com/in/katetoon
www.instagram.com/kateToon/
twitter.com/KateToon
www.youtube.com/user/katetoon

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In 2023, how can you make being consistent, strategic and proactive with your marketing in order to reach your business goals.

This episode is about Why 2023 is the year to stop being inconsistent with your marketing. 

From my many year's experience, I can tell you that consistency is critical in order to see success, and it's important to be clear about who you are targeting and where you're targeting them. 

This year, it's time to get serious about your marketing strategy and execute it in order to see success. Don't be afraid to be innovative and pivot when needed, but make sure to stay consistent in your messaging and the channels you use.

"This year is the year that I want you to get really serious and map out your core marketing strategy, so you can execute on the direction and see success in your business growth."

In this episode, you will learn the following:
1. Why is it so important to be consistent with your marketing in 2023
2. What strategies can help businesses pivot while staying consistent with their marketing
3. How can businesses create successful marketing strategies beyond the sales pitch

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In the final Marketing Espresso episode of 2022, I (Bec) reflect on a year of huge business changes, challenges faced, and lessons learned - and looks ahead to what 2023 has in store.

This episode is all about A year in review and what I learned from it. I learned that it's important to be mindful of the negativity we consume and to focus on what we can control. I also learned that it's important to always be evolving and growing our businesses. 

In 2023, I'm going to be focusing on the things that I know will generate a return and on the things that I love.

"I think it's really easy to look at the negative, but it's really hard to think there's actually an opportunity in everything that happens."

In this episode, you will learn the following:
1. What has been the biggest shift for Plum and Bec this year
2. How has the pandemic affected people's spending habits
3. What is the best advice for marketing in 2023

Connect with me:

Loved this episode? Leave us a review and rating

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative