Marketing Espresso

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In this podcast episode, global thought leader Janine Garner shares her insights on preparing for an uncertain 2023 and how to best weather the storm by being commercially smart and focused on building compassionate, intentional relationships.

The one constant is that the world is constantly changing and evolving, and businesses need to be smart about how they adapt to those changes. Janine advises businesses to create now, next, and later plans instead of 12-month plans, and to focus on the known and unspoken problems of their target clients. Other key takeaways include setting up for 2023 by knowing your numbers, surrounding yourself with the right people, and understanding both your target clients better and how your product or service solves these problems.

"What I see is too many people chasing shiny stuff, too many people following what everyone else is doing. We go into comparisonitis and it fuels self-doubt, but we also go into comparisonitis and spend money where we shouldn't. And I think this ability to have conviction in what you're doing and how you're doing it is vital. "

In this episode, we cover the following:
1. Getting clear on your business and its offering
2. What is the impact of financial uncertainty on businesses
3. What are the known but unspoken problems that your target clients have

Janine Garner the best-selling author of It’s Who You Know, From Me To We and her latest book Be Brilliant – how to lead a life of influence is available in bookstores around the world. 

Janine is a global thought leader on connection. She is obsessed about the power of connection and how this helps to build brilliant relationships, unlock incredible and innovative collaborations, unleash leadership potential and ultimately help businesses make money, drive performance and fuel momentum.

Over the past two decades, Janine has worked with thousands of high-profile leaders and helped countless of Australia’s top 50 ASX companies and multinationals - EY, CBRE, DXC Technology, Hewlett Packard, Micro Focus, Optus and CBA to name a few.

When she is not on stage, Janine is super proud to have completed two Tough Mudder and one Spartan race and enjoys the hardest challenge of all - raising 3 teenage children, 2 ragdoll cats and a French bulldog called Harvey.

Resources:
Website: www.janinegarner.com.au
Podcast: Unleashing Brilliance
LinkedIn: Janine Garner
Facebook: @janinemgarner
Instagram @janinegarner

Connect with me:

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Let's chat about the importance of staying engaged over the Christmas period, despite the temptation to 'ghost' customers and take a break.

So why is it important to have a presence during this time even when we think our clients aren't around? 

Great question! It is a great opportunity to build brand recognition, provide helpful content, and position ourselves as thought leaders. Consistency over the holiday period is key to having an impact on our market. 

"It's about showing up when no one else is showing up. It's about that branding, it's about the positioning, it's about the continual work that we do and the consistency that we have that helps us position ourselves in the way that we want to be positioned and reach our market."

In this episode, you will learn the following:
1. How to avoid 'ghosting' customers over the Christmas period
2. What strategies can be used to stay visible during the holiday season?
3. How to use the holiday season to build a brand and position yourself as a thought leader!

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode of Marketing Espresso, serial entrepreneur Deirdre Tshien challenges the idea of repurposing content, teaching you how to content-hack your way to success and use her AI-powered software Capture to create compelling 'Content Honey Traps' that grow her podcast listeners.

"Create different content (reels) like it's almost like you're not even realizing that it's promoting a podcast except for the fact that the words on it is related to the topic that I spoke about."

In this episode, you will learn the following:
1. Content hacking for social media platforms to create a unique and engaging presence
2. Using content honey traps to create curiosity and engagement
3. Utilizing AI technology to save time and increase efficiency for podcasting and social media.

Deirdre is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! 
 
Capsho is software that helps Experts who podcast create their AI-generated episode title, player description, show notes, episode social media captions and email with Content Honey Traps so that they can grow their listeners! 
 
She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show and The Podcasting Entrepreneur.
 
She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses.  
 
With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity!
 

Resources:
E: [email protected]
W: www.capsho.com & www.deirdretshien.com
IG: @deirdretshien & @capshohq
Podcast: www.growmypodcastshow.com

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode of Marketing Espresso, let's chat how to review your marketing strategy, and why it's important we are flexible and revisit our plan regularly.

We review to see what's working and what isn't. We should also report on your results monthly to get a clear idea of what's working.

"The most valuable thing that we can do as business owners, as marketers, as humans is have super flexible plans."

In this episode, you will learn the following:

1. How often should you review your marketing strategy?
2. What are the best ways to get clarity on what's working in your marketing?
3. How can you be more flexible in your marketing planning?

Connect with me:

Loved this episode? Leave us a review and rating.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

We have the amazing Debbie O'Connor, author of the newly released Brand Magic, back on deck today to educate us all on the importance of a brand promise.

"When we're building these brand promises or when we're trying to attract customers or whatever it is that we're doing, the more we can resonate and spark emotion in people, the greater they will connect with our brand."

Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur. She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses. She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.

Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses. She is a charismatic leader, who inspires the best in others. This has been evident in the creation of her co-working space, The Creative Fringe. The connections and relationships that Debbie is able to build are strong and long lasting. Debbie’s biggest bug bear is the word ‘can’t’ and lives by her ‘can do attitude’.

In this episode, you will learn the following:
1. The importance of a brand promise
2. How a brand promise can help attract customers
3. How a brand promise can help businesses achieve their goals

Resources:
Do you know your Brand Personality? Play our online quiz and find out.

WEBSITES:
www.debbieobrands.com
www.brandpersonalities.com.au
www.whiteriverdesign.com
www.brandmagicmasterclass.com
www.brandmagic.com.au

SOCIAL MEDIA LINKS
LinkedIn: linkedin.com/in/debbieobrands/
Instagram: instagram.com/debbieobrands/
Brand Magic: @BrandMagic101
Loved this episode? Leave us a review and rating. 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

 Sometimes it is really simple to understand what we need to do in order to get cut through and results, and bless social media has done this... It is literally as it suggests on the tin... SOCIAL media.

So if you are posting and not engaging it's time to be social on social media and create genuine intentional connections.

"If we are not willing to jump on the platform for at least 20 minutes a day and engage with other accounts, the platform will not work for you."

In this episode, you will learn the following:

1. The importance of being social on social media platforms in order to gain the most exposure and reap the benefits of using the platform.
2. The danger of doom-scrolling and getting caught up in the negative aspects of social media.
3. The importance of being intentional and genuine in one's engagement with others on social media.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Is social media dying?
 
"Diversity in business is always something I teach people is you've got to have multiple marketing streams."

Siobhan Mulvahil is the owner and founder of Marketing with Zest. She has over 20 years of freelance marketing consulting experience. Having worked in a range of small businesses, from IT right through to Offshore Energy, she is an expert in marketing that can adapt to the needs of any organisation. She has a BA in Media, Graduate Certificate in Business, Certificate in Digital Marketing and is a Certified Marketer with the Australian Marketing Institute (AMI).

In this episode, you will learn the following:

1. The changing landscape of social media, and how businesses need to adapt
2. The importance of market research and understanding your audience
3. The importance of having multiple marketing streams

Resources:

withzest.com.au

Instagram: @withzest_au
LinkedIn: https://www.linkedin.com/in/siobhan-mulvahil-with-zest/

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

 This time is not the time of year to ghost your customers just because you are on holiday. If you haven't started thinking about your holiday marketing plan yet, now is the time! (Actually, yesterday was!)
 
In this episode you will learn:

1. What is your holiday marketing plan and why do you need to be thinking about it today, right now, this minute?
2. If you are not batching content for December and Christmas period, please start thinking about it.
3.  It is really important at Christmas time to be thanking our customers and thinking about what customer experience you want them to have when gifting this time of year.

"But it is a really great time to thank customers, to still be seen to be showing up."

It's important to think about how you're going to communicate with your customers during the holiday season and I don't want you to ghost over this time. It's really important that you keep up your momentum and don't lose your customer's trust.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode of Marketing Espresso, Kelly Irving, bestselling book coach, editor, and creator of the Expert Author Academy, shares how writing a book can help you leverage your ideas into marketing content for twelve months or more.

"The journey is the thing that uncovers the gold."

Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others.

In this episode, you will learn the following:

1. How writing a book can help you create marketing content and leverage it for 12 months or more
2. How the process of writing a book can help you develop your own thought leadership content
3. How writing a book can help you codify your thinking and put your stamp on your unique selling proposition

Resources:
Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas

CONNECT
Learn more at www.kellyirving.com and follow Kelly Irving on LinkedIn, and Instagram @goodcontentkel. 

Write your book next year, discover The Expert Author Academy for more www.kellyirving.com/author

Loved this episode? Leave us a review and rating.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, we chat through the importance of customer experience in marketing with the idea that if you give your customers a great experience, we know from research they'll talk and refer you.

"Marketing should be the fun stuff. It should be the stuff they're like, oh, I can have fun with my brand. I can be cheeky. I can build what I want"

Here are the key takeaways:

1. Why customer experience is so important to marketing
2. How to make your customer experience stand out
3. How to map out your customer journey

Loved this episode? Subscribe + leave us a review and rating.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative