Marketing Espresso

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In today's episode Debbie O'Connor, chats about building a brand with personality.

"Branding just has to be consistent. It's easier to build a following and build a brand when you're clear about who it's going to be."

Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur. 

She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses. 

She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.

Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses.  Debbie’s biggest bug bear is the word ‘can’t’ and lives by her ‘can do attitude’.

In this episode, you will learn the following:

1. How building a brand with personality can make it more relatable to customers.
2. How the right branding can attract the right type of customer to your business.
3. How to uncover the personality of your brand using a brand personality quiz.

Resources:
www.debbieobrands.com
www.brandpersonalities.com.au
www.whiteriverdesign.com
www.brandmagicmasterclass.com
www.brandmagic.com.au

Chapter Summaries:
[00:00:56] - Debbie O'Connor is a brand strategist by profession and a graphic designer by trade. She is the founder of multi award winning creative studio White River Design and the highly acclaimed Brand Personality System. Debbie also runs the creative fringe western sydney's most inspiring coworking space. Debbie always gives back to her community.

[00:03:16] - Debbie is talking about building a brand with personality. Carl Jung developed a system based on twelve archetypes. People can relate to these archetypes based on their personality traits. This humanizes the brands and makes them more relatable to their customers.

[00:06:19] - The personality of a brand is important when building a brand. Branding just has to be consistent. It's easier to build a following and build a brand when you're clear about who it's going to be. Branding is about attraction. It's about being that magnet and setting up the right tone and language and how you're going to do things. It makes the brand sound like it is consistently the same. It also attracts people to your business that you want to work with.

[00:14:46] - Brand personality quiz is a good place to start, but it's not a silver bullet. It takes about an hour to uncover the personality of the brand. Take your time and focus on how are you doing things rather than what do you do. 

[00:19:18] - Debbie recommends doing the brand personality test for yourself and for your business. Debbie will pop the details for Debbie in the show notes and how you can do the test. Debbie is going to be back to chat again.

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

Leave us a review and rating + subscribe!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you find yourself: 

1. Overwhelmed by the cost of marketing 

2. Stressed about not being able to find the right solution 

3. frustrated by how long it's taking to find a solution 

Then this episode is for you!

So many businesses don’t worry about a marketing strategy when they start out because they simply don’t have the budgets, look I have been in that start-up phase I understand.

However, marketing doesn’t = money anymore.

You can invest very little and set yourself up for the future when you are seeking to do more than just rely on a word-of-mouth strategy.

In this episode I will talk you through not investing time and energy in marketing strategy from the get-go can be damaging down the track.

"Marketing is about being visible in your communications to your current customers. It's about being intentional and focused. Marketing and your brand need to be developed from day one."

From the beginning, marketing should be a factor in your business. Being visible in your communications to your current customers and being intentional and focused is key. Marketing and your brand needs to be developed from day one.

In this episode, you will learn the following:

1. Why getting the foundations right from the beginning help later down the track

2. What factors you need to think about

3. When to get help with your marketing

Resources:
Download my 5 Key Questions for Marketing Planning 

Chapter Summaries:
[00:00:06] - Marketing espresso is your marketing caffeine hit of the day on this episode of the Pod, it's about business owners and their employees.

[00:02:45] - When should marketing become a factor for your business? The answer is from the very beginning. You don't have to have a big budget in order to get some marketing help. Marketing is about being visible in your communications to your current customers. It's about being intentional and focused. Marketing and your brand needs to be developed from day one. He would love to talk to you on the podcast and he would love you to leave him a review. He'd love to hear from you if you have any questions or if you want him to talk about something.

Other episodes you'll enjoy:
Is Marketing Obsolete? 
I am not going to be in my marketing 
When should I outsource my marketing 

Connect with me:
Instagram @bec_chappell 
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

Loved this episode? Leave us a review and rating + subscribe!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you want to achieve growth, expansion, and reach in your podcasting business? Deirdre Tshien is sharing the solution so that you can get there.

"Podcasts are an investment of time, and time is a waste of money."

Deirdre is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show and The Podcasting Entrepreneur.

A serial entrepreneur, she has founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses. 

With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity!

In this episode, you will learn the following:

1. How to promote a podcast using passive, organic, and active marketing techniques
2. The importance of creating content off the back of a podcast
3. How to leverage other people's audiences to grow your own

Resources:
E: [email protected]
W: www.capsho.com & www.deirdretshien.com
IG: @deirdretshien & @capshohq
Podcast: www.growmypodcastshow.com

Chapter Summaries:
[00:04:14] - Podcasts are an investment of time, and time is a waste of money. 70% of podcasting shows don't make it past their first 7-8 episodes. Capsho is an AI-powered podcast copywriter app that helps you to promote your podcast on the Podcast app.

[00:08:13] - How do you promote your podcast? There are four levels of promotion. The first level is passive organization marketing. The second level is Active organic marketing. And the third level is social media. The fourth level is to engage with your audience on social media to increase their interest and discoverability.

[00:11:00] - In the second tier of Active Organic marketing, focus is on creating content off the back of it. In the third tier, focus on leveraging other people's audiences. Collaborating with other people is a good way to grow your audience. It's a gift to be given someone's audience.

[00:14:49] - Diedre has been podcasting for over 100 episodes. Now she is trying to promote her podcast through paid ads and social media platforms. She recommends using a test-and-learn approach to promote a podcast. She will put all the details of where to find her in the show.

Other episodes you'll enjoy:
Is Marketing Obsolete?
Perfectionism Blocker
Hard times = Business growth 

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

Loved this episode? Leave us a review and rating OR subscribe for more!
 
This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"Market research is a very important part of marketing strategy."

While I was drinking my coffee this morning, feeling good about the start of the week, I realized that market research is a really important part of marketing strategy. 

It gives you a clear understanding of the market that you are either in already or that you want to launch into. It also gives you an idea of where you sit in the market and how you are different from your competition. I realized that I need to be doing market research continuously in order to reflect where my brand needs to be sitting. If you're not doing market research yet, reach out and ask for help.

In this episode, you will learn the following:

1. How important is market research to marketing strategy?
2. What are the benefits of market research?
3. How often should market research be conducted?

Resources:
[Insert any other lead magnets or Calls to Action here]

Chapter Summaries:
[00:00:06] - Marketing Espresso is back with another episode filled Marketing Caffeine.

[00:01:02] - Market research is a very important part of marketing strategy. It gives you a clear understanding of the market that you are either in already or that you want to launch into. It also gives you an idea of where you sit in the market and how you are different from your competition. It's important to do it every year. I'm not the brand where I always look perfect in my photos or even in all my marketing. I really try not to copy anyone else. And this is what I want for you guys.

[00:05:47] - When should you do market research? The answer is at the beginning, in the middle and continuously. Market research should reflect where your brand needs to be sitting. If you're not doing market research yet, reach out and ask for help. Leave a review on the episode.

Other episodes you'll enjoy:
Is Marketing Obsolete?
Perfectionism Blocker 
Hard times = Business growth 

Connect with me:
Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/

Loved this episode? Leave us a review and rating

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Have you ever noticed the reaction of those around you when you ask 'why'

Well if you haven't you will now.

Today I have Rob Volpe back on the show and he delivers some absolute gems around why asking why isn't serving us in our marketing OR in life.

About Rob:
Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of Ignite 360, he leads a team of insights, strategy, and creative professionals serving the world’s leading brands across a range of industries. He is the author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. As a thought leader in the role of empathy in marketing and the workplace, he is a contributor to Entrepreneur’s Leadership Network and frequently speaks on the topic at conferences, corporations, colleges, podcasts and with the media.  He is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications and lives in San Francisco with his husband and 3 cats.

Connect with Rob:
LinkedIN:  https://www.linkedin.com/in/rmvolpe/
Instagram: @Empathy_Activist
TikTok: @EmpathyActivist
Facebook: Rob Volpe, Empathy Activist
Twitter: @rmvolpe
Peloton: EmpathyActivist

I hope you love this episode

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Recently while on a strategy call with a client I showed her a tool I like to use called Answer the Public.

And having fun I typed in the word ‘marketing’ one of the questions that arose was ‘will marketing be obsolete’

Now with the rise of social media some people sure probably think they don’t need any marketing help…
 
But today I chat through why a solid marketing foundation will in my mind never be obsolete 
I hope you love this episode 

Connect with me: Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Podcasting is ALL the rage.

And I know a lot of people have started thinking 'do I start a podcast.'

Today we explore whether you should and if it is the right next move for you in business.

Leah Stanistreet, my amazing podcast producer joins us today for this chat!

About Leah:

With over 20 years of experience in the fields of media and radio within some of Australia’s largest radio networks and national clients in the country, Leah took her passion for storytelling and producing innovative audio solutions combined with her other passion - photography and founded Snappystreet Creative in 2018.

Leah is committed to helping brands share their unique stories with their dream clients through connection and relatability with a focus on business women doing what they love, naturally. Celebrating humanness and enjoying the process, the brand photography sessions are tailored to be simple, fun-filled and stress-free, allowing the real you to shine through.

Through Snappystreet Creative and with her extensive knowledge of all things audio, Leah can ensure the process of launching a podcast is straightforward and guides you along the way making sure nothing can stop you from sharing your message with the world, not even the scary world of technology!

Her mission is to help showcase your fabulousness, strip away the fear and help you put your best foot forward to show up in your business.

Connect with Leah:

Website: http://snappystreetcreative.com.au/
Instagram: https://www.instagram.com/snappystreetcreative/

I hope you love this episode

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I often hear negative language used in marketing and I instantly feel icky.

You may or may not be aware that we have a subconscious reaction to certain words whether we are aware of it or not.

So I always encourage my clients to use positive or neutral language and wording in their marketing, even when talking to the problem.

I hope you love this episode

Connect with me:

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Are you ever unsure how to market yourself online?

I know when I was in corporate I would often find it tricky to know how to represent the company I worked for (and stay within their lines) as well as finding my own voice and feeling confident to have a presence.

Now that I work for myself it's about finding the balance between what parts of me I want to bring to the business, and what stays personal.

Today we have one of my good mates back on the pod! Tegan talks all things how to be a brand ambassador! 

I hope you love this episode

About Tegan:
About Tegan:

Tegan Purdon is a brand and marketing strategist that supports purpose-driven businesses to have a solid grasp of their brand and implement holistic, strategic marketing. Her aim is to reduce marketing fatigue by providing easy to implement marketing strategies that work for you and removes the ‘spaghetti at the wall’ approach when it comes to messaging and offerings. 

She offers a variety of services including coaching, intensive workshops and consulting – all aimed at being budget-friendly for small businesses looking to grow. 

You can find out more about Tegan on Instagram, Facebook or booking in a free discovery call. 

https://www.instagram.com/tegan_purdon_/

https://www.facebook.com/tegan.purdonau

[email protected] 

Discovery call booking

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I often hear business owners saying they don't want to be the face behind the brand or they don't want to show their face and have people know them etc etc
Which is such a shame because we know people buy people.

Today I am going to convince you to take the leap and get you (and your team) to show up to grow your brand

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative