Marketing Espresso

Send us Fan Mail

Karyn Parkinson, ecommerce marketing specialist and director of Unstoppable Ecommerce, shares her expertise on how to start an ecommerce business, from choosing a platform to building a brand.

"I always say go all in, give it a red hot go because the cost of entry is also pretty small these days."

About Karyn:
Karyn is an eCommerce marketing specialist and director of Unstoppable eCommerce. She loves optimising websites to make more sales and driving traffic with engaging Facebook ad campaigns. Her passion is helping female eCommerce entrepreneurs to achieve financial independence for themselves and their families through a thriving online store.

In this episode, you will learn the following:
1. How easy it is to start an ecommerce business these days
2. The different types of ecommerce businesses that are out there
3. The importance of building a brand

Resources:
Website: https://unstoppableecomm.com/
Instagram: https://www.instagram.com/unstoppableecomm/

Chapter Summaries:
[00:00:07] - Karyn Parkinson is an ecommerce marketing specialist and director of Unstoppable Ecommerce. Her passion is helping female ecommerce entrepreneurs achieve financial independence for themselves and their families through a thriving online store. Karyn's details are going to be in the show. Notes.

[00:02:08] - Ecomarketingcom is a course on starting an ecommerce business. It's a platform that you can build your own website on. It costs $29 a month to have a shopify store. The barrier to entry for any comm store is so small now, you can jump on and be trading within minutes.

[00:08:11] - It would be so bad to do a whole episode on chocolate.

[00:08:21] - There is a huge opportunity there for social media marketing. Dave didn't know that. Karyn has given us so many little nuggets there, and I'm sure she'll be back for another episode. Thanks for having Dave and Karyn on this episode. Dave looks forward to it.

Loved this episode? Leave us a review and rating.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Chicken or the egg, what is the most important thing to have right before launching? This is for my startups out there, but also anyone that's dived into their business and not set up this stuff before they've done it. So when you do put yourself out there, you are naturally automatically ahead.

In this episode, you will learn: 

1. What are the things that you need to do (marketing related) before launching your business? 

2. What is the most important thing to have right before launching? 

3. Should you just jump in and put something on social media, or do you need to sit down and think through what it is that you're doing?

"The more professional and the more thought out we can look when we jump in there and say, hey, I've launched this business and this is why, this is how I'm going to add value to your life, the better response we're going to get"

Loved this episode? Leave us a review and rating.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you feel like you're doing everything right when it comes to your LinkedIn profile, but you're just not attracting the right client or role? Or maybe you're not quite sure how LinkedIn can help you as an entrepreneur or business owner. 

If you're feeling any of this, then this episode is In this episode you will learn: 

1. How to optimize your LinkedIn profile to attract your dream role 

2. The importance of LinkedIn for entrepreneurs and business owners 

3. The fear around LinkedIn and how to overcome it

Sarah Makris is a professional Communicator with 15+ years of Corporate Affairs Experience. She helps senior executives to attract their dream roles by building successful professional/personal brands. 

She has worked for some of Australia’s most well-known brands and high profile CEO’s and Directors. and now uses her knowledge of what creates successful leaders and memorable brands to successfully coach her local and international clients.

Resources:
Complete the LinkedIn Profile Booster - If you'd like to transform your LinkedIn profile from Amateur to Professional in 15 steps – go here.
https://sarahmakris.com.au/linkedin-profile-booster/

Chapter Summaries:
[00:00:36] - Sarah Makris Makris is a professional communicator with 15 years of corporate affairs experience. She's worked for some of Australia's most wellknown brands and highprofile CEOs and directors. She helps senior executives to attract their dream roles by building a successful professional personal brand. Sarah Makris is also an expert on LinkedIn profiles.

[00:01:30] - Sarah Makris works with executives to build their personal brands. She created a product called Boost Your Profile Booster to help people boost their LinkedIn profile. LinkedIn is important because it increases their influence and their professional value. LinkedIn and Google are great friends. So if you want powerful SEO, LinkedIn is your friend.

[00:04:23] - There's a lot of fear around LinkedIn. It's not just for recruitment anymore. It's about people will go there to find out about you. And before you, people should build their profile around what they want out of their future. LinkedIn is a website for you.

[00:12:22] - LinkedIn is about having everybody accessible to you. And not everyone will reply to your messages. So why not reach out to the person who sent you the email and have a conversation about how you can do better? It was funny enough that it got her attention.

[00:13:27] - There are a lot of workers on LinkedIn. She recommends asking people a question to encourage them to comment and quickly responding to people who do comment on your posts.

[00:15:26] - Sarah Makris recommends Sales Navigator to her clients and LinkedIn to her business. She likes the fact that it's free and that it gives you a lot more scope in terms of what you want to do. LinkedIn is powerful for businesses as well. She advises her students to change the settings so that they don't notify everybody that they've changed a profile setting.

Loved this episode? Subscribe or Leave us a review and rating

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Good marketing should include both an internal and external strategy for your business both of which are vital for success. Often business owners have the best intentions to either manage the marketing of their business themselves or get 'the receptionist to take care of it.

Now I am grateful for the second option as that is how I got my start. However in either situation give yourself the best opportunity to succeed by getting outside advice and help.

"It's important to get an outsider's perspective on your business to create a better business."

In this episode, you will learn:

1. The importance of marketing for businesses.
2. The benefits of an outsider perspective on businesses.
3. The ROI of marketing spend.

Resources:
Download my 5 Key Questions for Marketing Planning 

Chapter Summaries:
[00:00:06] - Bec explains why you need help with your marketing. On marketing, espresso marketing is not just about external presence. It's about creating an internal culture within your business. It doesn't mean you have to outsource your marketing, but it does mean you can train someone internally to be doing your marketing for you. It's important to get an outsider perspective on your business to create a better business. Marketing spend always comes back with ROI. If you want to hire a consultant, talk to them about the case studies they've had and how they've helped people before.

Other episodes you'll enjoy:
When should marketing become a factor for my business?
Helpful Marketing vs Free Answers 
Picking the one key thing that will help my business 

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

Leave us a review and rating + subscribe!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Tegan Purdon, a brand and marketing strategist, coaches purpose-driven businesses to create a content strategy and communications plan using three key components of consistency she asks the question... Why does marketing exist and how can businesses use it to increase profits?

"It's important to remember that every channel is different and it's okay to not be on every channel you create for your audience and the people you want to buy from you."

A lot of people are talking about the importance of "brand consistency" these days, but what they're usually referring to is just the surface-level stuff like a company's personality, values, and boundaries. 

However, true brand consistency is much deeper than that. It's about creating a content strategy and communications plan that takes into account the different ways that people consume information and make decisions. 

For example, Instagram is a great platform for showing off your brand personality, but if you're trying to reach a more professional audience, LinkedIn is probably a better bet. It's also important to remember that not every company needs to be present on every social media

In this episode, you will learn the following:

1. The importance of consistency in branding
2. The different channels available for marketing, and how to best utilize each one
3. The role of market research in marketing strategy

This is Tegan Purdon's story...

Tegan Purdon is a brand and marketing strategist that supports purpose-driven businesses to have a solid grasp of their brand and implement holistic, strategic marketing. Her aim is to reduce marketing fatigue by providing easy to implement marketing strategies that work for you and removes the ‘spaghetti at the wall’ approach when it comes to messaging and offerings. 

She offers a variety of services including coaching, intensive workshops and consulting – all aimed at being budget-friendly for small businesses looking to grow. 

Resources:
You can find out more about Tegan on Instagram, Facebook or booking in a free discovery call. 

https://www.instagram.com/tegan_purdon_/ 

https://www.facebook.com/tegan.purdonau 

[email protected] 

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

Leave us a review and rating + subscribe!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Have you ever wondered why you instantly know a Maccas meal is going to be cheaper than a fine dining experience? Or why a Hyundai isn't going to cost you as much as an Audi?

That my dear business friends is Brand Positioning in action!

"In a service-based business, it's important to talk to the customer about the result they're going to get and how they'll feel and the experience they'll get and what you offer them that no one else can offer them."

What is your brand's position in the market, and how does it affect your ability to price your products? 

When you're talking about your product or service, are you constantly haggling on price? Or are you talking about why you're needed?

In this episode, you will learn the following:

1. How brand positioning affects your ability to price in the market
2. Why it's important to talk to customers about the results they'll get from your service
3. How to find the right balance between being the cheapest and offering the best solution

Chapter Summaries:
[00:01:54] - Today's episode of the podcast is about brand positioning and how it affects your ability to price in the market. It's about McDonald's, KFC, fast food joints of the world, Sake the Keys, the Merrivaled Group, and fine dining restaurants. In a service-based business, it's important to talk to the customer about the result they're going to get and how they'll feel and the experience they'll get and what you offer them that no one else can offer them, especially at a lower price.

[00:07:28] - When you're talking about your product or service, are you constantly haggling on price? Or are you talking about why you're needed and positioning yourself in a more luxurious kind of service product offering? There's also a mid-ground where you can sit where you're not necessarily the cheapest, but you offer a good solution that's better than the cheapest.

Other episodes you'll enjoy:
When should I do market research?
When should marketing become a factor for my business?
Helpful Marketing vs Free Answers

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

Loved this episode? Leave us a review and rating or subscribe!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"It's important not to compare your day one to someone's year ten. It's about being authentic to you and your message and who you are and just go for it."

How many times have you hated the video or audio you created because you said 'uhm' or 'you know' or 'like'?

Today I have Rebecca Saunders back on the show to chat through the uhms of video recordings.

But also how we can consciously become aware of it and also whether it is the worst thing to say.

In this episode, you will learn the following:

1. What are some filler words that people use in videos that they need to stop saying?
2. What are some tips for sounding more professional in videos?
3. Are filler words the worst thing?

This is Rebecca Saunders's story...

Described by her clients as a video ninja, Rebecca is a sought-after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world with video.
Everything she teaches, creates and offers has been designed to save you time, save you money and remove the stress when making video.

At the age of 22, Rebecca packed a small bag and booked a one-way ticket to Sydney with her laptop and just $500 in her pocket as she boarded that plane. She had a dream of living in Australia and building her own company to sponsor herself to stay here. Fast forward a decade and Rebecca has built a global production company, has a purpose built film studio in Sydney where she produces live virtual events and education content, and has a selection of online courses including her signature program "The Video Accelerator" to help make our video journey's just that little bit easier.
Rebecca Saunders is a sought-after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world. She has built a global production company, has a purpose built film studio in Sydney, and has a selection of online courses.

Resources:
Website: http://rebeccasaunders.com/
Socials: @therebeccasaunders
The Video Accelerator

Chapter Summaries:
[00:00:55] - Rebecca Saunders is back for the third episode of the Rebecca and Rebecca Show. Rebecca is a sought after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world. She has built a global production company, has a purpose built film studio in Sydney, and has a selection of online courses.

[00:02:35] - There are filler words that people use in their videos and they need to stop saying them. People need to be conscious of their mannerisms and let the flow of the conversation take over. Professional editing by professionals removes these filler words and makes the content sound more professional. It's important not to compare your day one to someone's year ten. It's about being authentic to you and your message and who you are and just go for it. The more stressed you get, the more expensive things you do, depending on how stressed you are.

[00:08:55] - Rebecca teaches people how to get confident in front of the camera and how to create their own content in her signature program, the Video Accelerator, which you can also find on her website. She has given us so much content and so many nuggets.

I hope you love this episode

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you feel like you are doing all the things but getting no where?

Do you find yourself:

1. Overwhelmed by all the options and don't know where to start
2. Like you're stuck in a rut and are not seeing any progress
3. Disheartened because you've tried everything and nothing seems to be working

It is a common complaint I hear from many clients when we start working together.

So I ask them

1) Analyse your content is it really hitting the mark? Is it too vanilla or is it simply just not resonating
2) Are you forgetting to sell?

So if any of the above resonated this week's episode is for you!

I dive into way more detail in this episode so listen and reach out if you need more help!

Download my 5 key questions for marketing strategy

I hope you love this episode

Connect with me:
Instagram @bec_chappell 
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

"PR gives you instant access to established audiences and the ability to collaborate with some amazing people."

Today on the show we have Erin Huckle talking all things building your profile (without the cringe factor)

In this episode, you will learn the following:

1. How to use PR to grow your career or business
2. The importance of having a strong personal profile
3. The power of effective storytelling

This is Erin Huckle's story...

Erin Huckle, the founder of Chuckle Communications, is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to find their voices and tell their stories. Her focus is on helping clients connect with their ideal customers, by turning up where they hang out.

With almost 20 years' of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR.  Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time she loves any opportunity for a moment of peace, ideally with her head in a book.

Resources:
www.chucklecommunications.com.au 
https://www.instagram.com/chucklecommunications

Chapter Summaries:
[00:00:22] - Erin Huckle is the founder of chuckle Communications. She works with innovative, ethical and creative small business leaders to find their voices and tell their stories. Erin has almost 20 years of experience in PR. She's based in Wollongong and is a mum of three boys.

[00:02:09] - PR is about creating new ways to interact with your audience and building your profile. The most basic thing you need to do is to have a bio about yourself ready to go and it could be your LinkedIn profile or a separate 100 words about yourself. PR gives you instant access to established audiences and it looks to collaborate with some amazing people.  She recommends following and engaging with the people you would like to be featured by. She also recommends listening to the podcast and writing a pitch to help their audience ”i would get the go ahead just from a synopsis rather than writing the full article first even if you write the whole article you can repurpose that anyway” ”i think that's really great advice and yeah definitely something that I mean as you said.

[00:12:08] - This is great because from a marketing point of view, I'm always looking for content. I've got a few people at the moment starting from scratch, and they need content in the beginning. The most important thing is to have a brainstorming session with the potential client or the new client. Then someone like me will go away and look at the topics and potential media targets.

[00:14:26] - There is an opportunity to build a personal profile. If you want to grow your career or grow your business, LinkedIn works for people's profiles. People love stories, and everyone has potential to be a storyteller.

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

Leave us a review and rating + subscribe!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I know I always say marketing doesn't need to be fluffy.

Today I am encouraging you to ask yourself some questions when reviewing your marketing especially (you may find these questions a little fluffy) if you're not happy with your marketing results, ask yourself these five questions to get to the root of the problem. 

 In this episode you will learn: 

1. What are the top five questions to ask when reflecting on your marketing? 

2. What are the different metrics that matter for different marketing goals? 

"Marketing should be the fun part of your business."

This week I am asking you to focus on reflecting on your marketing strategy and thinking about what you want to do differently next year. 

If you're not seeing the results you want from your current marketing efforts, it might be time to make a change. 

There are different metrics that you can focus on, depending on your goals, and if you want to work together, now is the time to get in touch with me.

Resources:
Download my 5 key questions for marketing strategy

Chapter Summaries:
[00:00:06] - Marketing Espresso is back with another episode of Marketing Caffeine. It's October and they are in the last quarter of the year. So it's time to start thinking about the marketing plan for next year. Marketing Espresso has some positions open to work with him.

[00:01:30] - Today's episode is the top five questions to ask yourself from reflecting on your marketing. Marketing should be the fun part of our business. If you're spending a lot of time creating content for instagram and you're not getting any results from it, either the message is wrong or it's not the right channel.

[00:03:34] - There are different metrics that don't matter and those that do matter. If your goal is building community, your metrics are going to be different from those of Lead Gen if you want to work together, now is the time to get in touch with me.

Other episodes you'll enjoy:
Is Marketing Obsolete
When should I outsource my marketing
How Do I Create A Strategy?

Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

Leave us a review and rating + subscribe!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative