Marketing Espresso

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There is no doubt that if you’re a business that has customer reach on Instagram you need to be using all the features in order to gain reach.

So today Karyn and I chat all things how to produce reels that aren’t just dancing, pointing, or lip syncing (but if that's your jam you do you.)


About Karyn:
Karyn is an eCommerce marketing specialist and director of Unstoppable eCommerce. She loves optimising websites to make more sales and driving traffic with engaging Facebook ad campaigns. Her passion is helping female eCommerce entrepreneurs to achieve financial independence for themselves and their families through a thriving online store.

Connect with Karyn:
Website:https://unstoppableecomm.com/
Instagram: https://www.instagram.com/unstoppableecomm/


I hope you love this episode

Connect with me:

Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/


This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

It’s the age old question of should I outsource your marketing

Firstly, what value do you put against your time?
Secondly, do you have someone internally that could execute and has shown interest in executing a marketing strategy
Thirdly outsourcing doesn’t mean set and forget

Listen to hear me explain the above.

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So someone has asked you for a bio and you have NO idea how to write one.

Well, today I speak with the lovely Emma Lovell and she is going to give you a practical guide on how to write an impactful bio.

Emma Lovell is a personal branding coach with a mission to help female leaders to show up and make an impact. Through her business, Lovelly Communications, Emma gives women the tools and support to grow their business, become an authority and build their own unique brand. 

She’s a speaker and MC, regularly taking to the physical and virtual stage to speak about business, personal brand, travel and mental health. Emma is also the host of not one, but two podcasts - Lovelly Travels and the Live & Love Your Brand Podcast. 

Wherever possible, she combines her passions of business and travel together and she sees life as one big adventure. Emma’s personal mission is to live a life that she loves, a lovelly life, and inspire others to do the same.
 
 Emma lives on the Gold Coast with her Aquaman husband Mathew, her toddler Finn and their furbaby cat, T'challa. 

Connect with Emma
Instagram: https://www.instagram.com/lovellycomms/ 
LinkedIn: https://www.linkedin.com/in/emmalovelly/

I hope you love this episode

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I often have clients tell me they haven’t done any marketing because it won’t be perfect, or they’re worried about it not being good enough…. Blah blah blah

Well, I am here to tell you perfect does not exist… and it just leads to procrastination.

Time to get over your perfectionism and get on with growing your brand.


I hope you love this episode

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I have the amazing Rebecca Saunders on the show again to chat through all things how to set up your at home video studio.

We talk through the tech + backgrounds and all the things you need to consider.

I hope you love todays episode!

About Rebecca Saunders:

Described by her clients as a video ninja, Rebecca is a sought after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world with video. 
Everything she teaches, creates and offers has been designed to save you time, save you money and remove the stress when making video.

At the age of 22, Rebecca  packed a small bag and booked a one-way ticket to Sydney with her laptop and just $500 in her pocket as she boarded that plane. She had a dream of living in Australia and building her own company to sponsor herself to stay here. Fast forward a decade and Rebecca has built a global production company, has a purpose built film studio in Sydney where she produces live virtual events and education content, and has a selection of online courses including her signature program "The Video Accelerator" to help make our video journey's just that little bit easier.

Website: http://rebeccasaunders.com/
Socials: @therebeccasaunders 
The Video Accelerator: https://www.rebeccasaunders.com/thevideoaccelerator

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In today's episode, I tell you WHY I started this podcast and hopefully inspire you to work on your marketing.

I hope you love this episode

Download my 5 Key Questions for Marketing Planning https://rebecca-chappell.mykajabi.com/5-key-questions-for-marketing-planning>

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In today's episode of Marketing Espresso, Rob Volpe shares his insights on the importance of good communication and empathetic behavior.

"When you're asked 'why' you go on the defensive, as the asker you go on the offensive, it comes out in a very different way." - Rob Volpe

Rob Volpe is the CEO of Ignite 360 and author of Tell Me More About that solving the Empathy Crisis one Conversation at a Time.

This is Rob Volpe's story...

Rob Volpe is the CEO of Ignite 360 and author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time." He is a thought leader in the role of empathy in marketing in the workplace. In the latest episode of "Marketing Espresso" Rob talks about the importance of good communication and empathetic behavior. Rob also shares some tips on how to improve your relationship with your partner and improve your productivity at work and in your personal life.

In this episode, you will learn the following:
1. How to ask customers why they chose your company without sounding accusatory
2. The importance of good communication and empathetic behavior
3. How to be compassionate to yourself

Resources:

Find Rob Volpe:
LinkedIN:  https://www.linkedin.com/in/rmvolpe/
Instagram: @Empathy_Activist
TikTok: @EmpathyActivist
Facebook: Rob Volpe, Empathy Activist
Twitter: @rmvolpe

Chapter Summaries:
[00:00:06] - Today's Marketing Espresso is the Marketing Caffeine hit of the day. In the episode, the guest is an expert in empathy who will share his insights on the show.

[00:01:28] - Rob Volpe is the CEO of Ignite 360 and author of Tell Me More About that solving the Empathy Crisis one Conversation at a Time. He lives in San Francisco with his husband and three cats. He is a thought leader in the role of empathy in marketing in the workplace.

[00:02:23] - Bec will talk to us about asking customers why she runs a consumer insights firm and asks people questions for a living.

[00:04:31] - As a marketer, the first question you should ask is, how did you find your company and what led you there? As a kid, when you were getting into trouble with your parents, you were put on the defensive. When you get into the workspace, you need to reframe the question. Challenge your team to do that.

[00:09:34] - There are many different ways to reframe questions. It's interesting when you don't feel like you're asking it as an accusation all the time. When you're on the defensive, as the ask you go on the offensive, it comes out in a very different way.

[00:10:30] - In the latest episode of "Marketing Espresso", rob talks about the importance of good communication and empathetic behavior. Rob also shares some tips on how to improve your relationship with your partner and improve your productivity at work and in your personal life. People are more themselves at work now. The communication skills that you practice at work may be practiced at home as well. Moderating's training is to always have positive regard for all people and to show up holistically as ourselves. Moderation works on diversity, inclusion and belonging projects.

[00:18:27] - Rob shares his insights on how to ask why without asking why and how to be compassionate to yourself. Rob and Rob are going to have many more conversations and Rob is looking forward to it. Rob thanks, Rob for joining them again and looks forward to more conversations.

Other episodes you'll enjoy:
Why Marketing Needs Empathy with Rob Volpe

Connect with me:

Instagram @bec_chappell
LinkedIn – Rebecca Chappell

Loved this episode? Leave us a

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Are you so busy creating a community and being in service of that community that you’ve forgotten to tell them they can actually work with you?

There is a fine line between being in service and being helpful to just giving away our IP for free without charging for it.

Today we chat about that fine line.

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ 
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/ 

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Every business wants to produce leads.... right?

Converted leads = sales.

Today Tegan joins me to talk how to naturally increase your leads by producing content which aligns with your brand but also your product/service.

About Tegan:

Tegan Purdon is a brand and marketing strategist that supports purpose-driven businesses to have a solid grasp of their brand and implement holistic, strategic marketing. Her aim is to reduce marketing fatigue by providing easy to implement marketing strategies that work for you and removes the ‘spaghetti at the wall’ approach when it comes to messaging and offerings. 

She offers a variety of services including coaching, intensive workshops and consulting – all aimed at being budget-friendly for small businesses looking to grow. 

You can find out more about Tegan on Instagram, Facebook or booking in a free discovery call. 

https://www.instagram.com/tegan_purdon_/

https://www.facebook.com/tegan.purdonau

[email protected] 

Discovery call booking

I hope you love this episode

Connect with me:
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell- https://www.linkedin.com/in/rebecca-chappell-b003b130/

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One thing you can see from a quick google is that some of the biggest organisations we see today started in the 2008 American Recession, and another quick google will show you that empires like Walt Disney also started out of the depression.

Currently, there is so much talk about how hard everything is right now.

I am not here to invalidate how you feel, but I am here to remind you that the organisations and companies that drown out the negative noise and double down on their purpose, vision, and mission are those that thrive in ‘hard times’

Download my 5 Key Questions for Marketing Planning
Connect with me:
Instagram @bec_chappell
LinkedIn – Rebecca Chappell

This podcast has been produced and edited by Snappystreet Creative

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative