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It's the number one question for all new business owners!
How do you find your first customer?

Well I'm giving you my tried and tested tips for how I personally got my first customer, but also how I have guided many new business owners into finding theirs, and their second, and third and you get the point.

Short and sharp episode this week with some strategies you can implement straight away to find your first (ideal!) customer! 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Today I have the Linkedin specialist Karen Tisdell back!

If you're feeling frustrated with your LinkedIn profile, spending hours crafting the perfect summary and posting daily updates but still not getting any traction in your network then you are not alone! 

Many business professionals struggle with optimizing their LinkedIn profile, even though it's a crucial part of building their personal brand and expanding their career and business opportunities. 

Don't let the fear of not knowing where to start hold you back. 

With the right guidance and strategy, your LinkedIn profile into a powerful tool that attracts the right connections and opens doors to new opportunities.

In this episode Karen and I discuss:

• The key components of a successful LinkedIn profile 
• Designing an irresistible headline that captivates your target audience.
• How to create a relatable and engaging 'about' section suited to your specific audience.
• Effective techniques for emphasizing your past accomplishments and strengths.
• How to use the featured section as a tool to highlight significant content.

An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business in 2009. A decade on she is ranked as one of the top 8 independent LinkedIn trainers across Asia Pacific and has been recognised by LinkedIn as a ‘Top Voice’ for having produced some of the most popular and helpful content. 

A guest writer for various publications, Karen facilitates LinkedIn sales training for some of the biggest companies in Australia – all while writing profiles for individuals who want to grow their small businesses. 

Connect with Karen:
https://www.linkedin.com/in/karentisdell/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I come to you to talk to you about how me running a pretty sh*t half marathon made me think about the lessons which correlate to business and of course your marketing.

There will come a time when you follow all the same steps expecting a known outcome, yet the outcome is different.

It's at this time we have to diagnose what went wrong and what changes we need to make.

So today I talk you through how to do just that.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I am so thrilled to be joined by the energetic Emily Osmond today! 

Today we are giving you 3 actionable tips for your Instagram profile that you can implement right now.

Instagram is "so hot right now" amongst business owners but today we want to try and dissolve the overwhelm and help you build a profile that's a nice shop window and helps you generate some leads, or build a community.

Emily Osmond is a marketing mentor who helps entrepreneurs to build flexible, fulfilling and financially rewarding businesses.

She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her educational community, The Modern Marketing Collective, which has helped almost 1,000 entrepreneurs to grow an engaged audience, become known as the go-to in their niche, and create a business they love.

Emily has a Master of Communications Degree, is a new mum to her baby boy, and after growing up in England, she now lives in Melbourne, Australia. 

Website: emilyosmond.com 

Instagram: @emilyosmond

Facebook: @emilyclareosmond

Podcast: Apple Podcasts | Spotify

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One of the biggest issues I see with clients who come to work with me is that they assume everyone knows what they know.

What exactly do I mean by this?

Have you ever caught yourself not wanting to say something or write a piece of content because you assume that everyone already knows what it is you are about to talk about / write about?

The truth is what feels like common knowledge for us is often not common knowledge at all, and would greatly help say... your ideal client.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Me and my mate Chantal Bronkhorst come together to talk all things shiny objects and how to avoid being sucked down rabbit holes into every thought bubble you may have.

As business-minded folk it's probably likely that similar to Chantal and I you will find yourself having fresh ideas almost daily that you think "ooo should I do that" 

So today we talk about the importance of tuning into what you are passionate about and how to identify that and then how to focus your energy and attention into that thing.

This episode should help you:

• Unlock the potential of prioritizing your passions for a more fulfilling and joyful life.
• Discern the right path to pursue amidst diverse interests and external pressures.
• Fortify your ability to triumph over challenges with supportive allies and steadfast self-belief.
• Advance your personal aspirations by treating yourself as a crucial business asset and setting well-defined goals.

Chantal is the Chief Explorer of the Katberg Group. Like the great lion tribes of the Serengeti, Chantal and the Katberg team constantly roam the landscape for the best technology. Spotting Technology is easy, but knowing how it will work to benefit an organisation takes insight and wisdom. Chantal specialises in all things digital marketing, web and technology. She has crowned herself as a brave and knowledgeable e-tour guide for all things digital… And as a bonus she chucks in some energy for free!  

Her current side quest is going to the Olympics next year for Canoe Slalom. Watch this space. 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What is Jargon?

noun

1. special words or expressions used by a profession or group that are difficult for others to understand.
2. "legal jargon"

What is the problem with Jargon?

When we use jargon it automatically disconnects us from anyone that isn't within our industry or knows the jargon.

We are shutting down the opportunity to make others feel welcome to learn and be a part of the conversation.

Where do you use jargon? 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Are you a business owner looking to not just survive, but thrive during tough economic times? 

What if I told you there was a way to strategically capitalize on opportunities and achieve impressive returns on investment for exponential business growth? 

Well, you're in luck because today Michelle Kvello and I, chat through solutions to help you seize opportunities and find them regardless of the economic climate.

In this episode, you will be able to:

• Uncover hidden high ROI possibilities in tough times.
• Shift marketing focus toward high-profit revenue streams.
• Invest in nurturing employees who align with company values.
• Propel brands to voice their individual opinions and stances.
• Explore creative solutions and enhance current methods.

Michelle Kvello is the founder of Lantern Partners, a virtual CFO firm, working with founder CEOs of start-ups and scale ups.  She has a personal love of driving entrepreneur success because early in her career she realised there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted, but the missing piece of the puzzle was the partnering support to help the business really grow.  She founded Lantern Partners with the vision of being that partner.  

The business now services clients nationally (Australia) and internationally across a number of industries.  It is also 80% female staffed and everyone works flexibly both in terms of time and location, even pre Covid!

In 2022 she launched her Corporate to Consultant programme, a practical guide through the key building blocks in making a successful move.  Think of it as your 10 year head start.
 
Recently named one of the top 50 Women in Accounting (2021) and top 50 Small Business Leader (2022), she is passionate about using her voice and her stories to support women in the industry, as well as small businesses and individuals moving from corporate roles into their consulting dream.  She hates the idea of people feeling “stuck” whether professionally or in business when information she shares could unlock that!  

Find Michelle:

Websites: www.corporatetoconsultant.com.au
lanterpartners.com.au

Social Media: https://www.linkedin.com/in/michellekvellocfo/
https://www.instagram.com/michellekvello/ 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today's episode was inspired by the power of saying NO.

Because as business owners we're so often drawn to saying YES... because we don't see the cost of always saying yes.

So what is the cost?

I was gifted a great quote when I started my business that has undeniably helped me so much on my journey "Every time we say yes to something we say no to something else."

So even when it comes to saying yes to what feels like a great opportunity with lots of $$$ what is the opportunity cost?

Today is all about how to stop saying YES to things that don't fit within our business model. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Are you tired of investing in external marketing campaigns that fall flat? 

Have you been told to focus on perks and incentives to improve employee satisfaction, only to see a lack of trust and respect in your workplace? 

It's time to prioritize internal culture. 

In this episode, we'll show you how synchronizing consumer and employer brand language, consistently gaining feedback, and emphasizing culture building can lead to long-term business growth and success. 

Don't let ineffective internal marketing hold you back any longer.

In this episode, you will be able to:

• Explore the paramount importance of aligning consumer and employer brand messages for a strong brand image.
• Acknowledge the essentiality of periodic surveys among employees and job candidates for sustained brand alignment.
• Delve into the correlation between effective internal marketing and top-notch external marketing strategies.
• Discern the repercussions of inadequate internal marketing practices on employee trust and workplace respect.
• Recognize the pivotal role of culture building in augmenting business growth and securing lasting success.

Hareta McMullin is the founder of Third Space People, a leadership mentor and employee experience strategist, shaking up the way we think and feel about HR. She helps businesses drive commercial success, by developing confident leaders and reimagining the employee experience.

Advocating the power of human connection, Hareta partners with the purpose-led, the forward-thinkers and the difference-makers to create human-shaped cultures that make a ding in the world.

Hareta is an award-winning HR professional who has worked in medium to large Australian-based global organisations for the last decade. With experience in the hospitality and tech industries, she’s managed teams across multiple time zones, and led through structural change, acquisitions, and pandemics. She’s scaled employee experience programs and run leadership workshops in Australia and the UK.

Hareta has featured on panels with the likes of LinkedIn Learning, and in Australian media publications such as Smart Company, Women's Agenda, Australian Financial Review and HRD Magazine.

Empowering you to stop doing HR like everyone else, Hareta designed and facilitates the Third Space Founder to Leader Accelerator. This is her signature 10-week program tailor made for female founders who want to scale without the overwhelm, remove the stress of employing people and reclaim the time to work on their business, not in it.


Where to find her?
Website: https://thirdspacepeople.com
Facebook: https://www.facebook.com/groups/1839544269574490
Instagram: https://www.instagram.com/third_space

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative