Marketing Espresso

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Budgets are tight, so where should you be spending money?

ROI is more important than ever - and today I am talking about why marketing is important - but more importantly... why ignoring your marketing right now is probs not the right move, and why doing marketing that actually generates leads and sales is key.

So what is the cost of doing nothing? It's the cost of the growth of your business.

So how can you smartly continue to invest in marketing and make sure it has ROI?

Don't forget to share this podcast with someone who you think needs to hear it!
& Leave a review and rating!

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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In this episode, I am joined by Kathryn Dellar and we chat about the incredible things behind Social Media Algorithms.

Human behavior is fascinating - and it is the driving force behind how they craft social media and keep you scrolling long after you should've put your phone down!

We talk ethics
We talk tactics
We talk about attention spans
We talk governance
We talk about data safety
We talk about hacking the algorithm

Missed my last chat with Kathryn? Check it out here

A writer and filmmaker for more than 15 years, Kathryn is highly skilled at knowing how to tell a story with your brand. Her fascination with internet algorithms and human behaviour led her to complete her Master’s in Internet Communications in 2018, and she has since continued her academic research on how internet algorithms impact the human condition.

Kathryn founded Dellar Media after working in the field for 6 years and realising that many small and medium enterprises simply did not have the access to modern digital marketing techniques. Dellar Media is designed to fill that gap. She built the company to offer an outsourcing service that gives clients access to a complete marketing team that is laser-focused on using your digital presence for lead generation. 

Kathryn and her team deliver exceptional service to clients using the latest technology and data solutions that give you the competitive edge you're looking for.

Resources:
https://dellarmedia.com/
https://www.instagram.com/dellarmedia

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today's episode is created because of a question asked by listener Bec Hughes.
(feel free to ask your own question!)

And it's a great question!

In the age of content for the sake of content because of the pressure put on us by vanity metrics which have nothing to do with business success we have reached a point where Instagram feeds are just noise..... or account after account jumping on random trends and feeling like they have to do what x is doing because x has x amount of followers and... you get the point.

Marketing's job is to facilitate sales, so anything you do that is outside of this purpose in your marketing, you need to review what you're putting time and energy into.

So how do you stop adding to the noise?

Every time you post think of it as your $30K billboard you have purchased... Stop thinking about it as the 'free' channel where you can just throw content there and fill space without true intent.

Being mindful that the content needs to be unique, useful, and shocking, and you.

It comes back to that old word 'strategy'

If you're so sure of who you need to target, where they hang out, and what they need then you will only create content which is hitting all three of these things.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Today I am joined by fellow brain nerd Tara Ladd, & we are diving into the psychology of design.

With access to programs like Canva everyone suddenly thinks they're a creative genius, but today we're discussing why having a Canva account doesn't make you a designer.

There are so many essential elements that need to be thought through with any kind of design.

For example, the design brief outlining the purpose & intention behind the design, who the design is meant to attract, & key elements which need to be included in the design.

We need an understanding of how things work, & why things work the way that they work.

Great design subconsciously influences the decisions of those viewing it. You can make someone feel something through visually appealing or visually emotive design.

Before you go on your design journey be sure you understand:

Who the target is
What platform(s) it will be appearing on
The Objective of the design
Key messaging
Format
Contact details

Remembering you have 3 seconds to capture the attention of your audience.

Shout out to Catfish designs in this episode
 
Tara Ladd is an ADHD-powered visual brand strategist and the driving force behind Your One and Only, a strategic brand and design studio. With over 16 years of experience in the industry, she's worked with top player brands like Coca-Cola, McDonald's, Telstra, and Bupa.

As a mum of two boys, Tara is deeply committed to challenging societal norms and empowering working women and mothers. Her passion for creating change is reflected across her channels, including her podcast 'Brand and Butter,' where she delivers a refreshingly honest, no-BS take on the power of branding and the impact of design thinking on our behaviour.

You can catch her via the below links:
Personal Instagram @iamtaraladd
Linkedin tarajoyladd
Website youroneandonly.com.au

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

This is a HUGE Milestone

Today I want to thank you ALL for listening and of course, thank my amazing podcast producer who brings my voice to life - LEAH!

Why did I start Marketing Espresso?

I saw a gap in the podcasting world for a business podcast focused on marketing which delivers simple, easy, quick marketing advice to business owners... (and corporates!)

With 15 years of executing, dreaming up, and implementing Marketing Strategies across all kinds of businesses I knew I needed to bring my experience to people on a broader platform, especially with the breadth and width of my experience in marketing... 

So Marketing Espresso was born with the aim to help business owners, corporates, and whoever listens understand how the rubber hits the road and how we actually market.

My goals in making Marketing Espresso? So glad you asked:

• To make marketing feel accessible and practical for everyone and something people DO prioritise in their business
• To ask that question before you do activity "BUT WHY"
• To make people feel HAPPY and empowered when it comes to their marketing
• To reduce the overhwlem
• To break down the jargon
• To stop the aimless box ticking!

In three words? Educate, Inspire, and Help

Marketing Espresso is a place where you can come and feel like you're a part of the marketing chamber and that you're welcome regardless of whether you're a business owner, wanna-be business owner, C-suite, manager - whoever you are this is a place for you to learn, absorb and feel inspired. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I have Michelle Broadbent back with all her wisdom & we are chatting all things business strategy and growing up in your business. We're talking about the messy middle & what it takes to move you from a 6-figure to a 7-figure business

"What got you here won't get you beyond here...' - Michelle Broadbent

There is nothing wrong with NOT wanting to grow your business, a six-figure business is not too shabby at all! But if you want to grow you have to do things differently.

Some of the signs that might rear their head that you've met this point of 'I need to readdress my business strategy for growth' could be:

• Opportunity Cost - you're missing opportunities, for example not pitching for big work
• Losing current clients
• Health Implementations - relationship issues, burnout, and at a serious point ending up in a hospital
• Feeling the overwhelm and bogged down 

We also chat through real life and how to feel when it's time to 'go back to the drawing board' pause and regroup in your business.

I ask Michelle, if you were starting your business today here are the non-negotiables

• Your service offering
• How are you delivering it
• Who you are serving 
• Do you have a commercially viable product or service
• What do you want - why are you doing this for?

"The biggest mistake a small business can make is thinking like a small business" - Michelle Broadbent

Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training.

She is passionate about seeing women succeed and has supported countless women as they step up from solopreneur to CEO in their business. Michelle is known for smart, strategic solutions that build thriving businesses and provide women with the freedom to enjoy what matters most - in business and life.

Prior to starting her business in 2016, she spent more than a decade in the media industry - playing an integral role in building two start-ups from solo entities to thriving global brands.

Michelle’s superpower is being able to cut through the overwhelm and overdrive of running a business alone.

As a voice of reason and a motivating force, her focus is on removing roadblocks and identifying the opportunities, structure &resources to meet the demands of running a business.

Michelle has shared her insights on stages, masterclasses, podcasts & in print. She has her own podcast - 'Your Business Boost' & is the Productivity Editor of 'Women Love Tech' & 'The Carousel' news sites.

She lives on the Northern Beaches of Sydney, Australia with her 2 daughters & Jett, their pet cavoodle.

Find Michelle on LinkedIn and Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Yep, I have gone rogue... Because it really upsets me that a company with so much access to people's information takes no responsibility on its platform to look after the privacy of its users. 

Its users who are the reason the platform exists in the first place!

I really think Meta has lost touch and in this episode, I am telling you how it felt to have my photos stolen and reused by a fake account, and then have Meta ignore all the reports my friends lodged on my behalf. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, I've got statistician and marketing gem Becky Fix as she's known by her friends and clients, her knack for the technical ins and outs of various platforms is what has gotten her this nickname.

Today I am picking Bec's brain on the stats around social media.

In this episode we discuss:

• The potential of Facebook as a marketing powerhouse and how to leverage its substantial Australian audience to your advantage
• Chat through the relevance of LinkedIn and its benefits for professional connectivity and the establishment of thought leadership
• Discuss the privacy issues plaguing social media platforms and their underlying impact on marketers and end users
• Determine the ideal social media platforms that align perfectly with your business objectives and audience preferences. 

Known as BeckyFix not only because my technical background but because she focuses on the set-up and back-end workings of the various platforms and also because she is known to “fight the good fight” against Meta when our client’s business account is shut down or hacked.

From Bec working as a sole trader with two contract content managers, House of Social has grown to become a full-service digital marketing agency. 

Together with her business partner, Melanie, they are able to offer a wide scope of services encompassing marketing, website development, social media management and a range of digital marketing activities. 

Backed by a team of content managers, SEO specialists, graphic designers, copywriters, marketing strategists, web developers and more, we cover all your digital marketing needs under one roof.

houseofsocial.com.au

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I get asked this all the time - what is the difference between tactics and strategies?

Well, I am going to tell you, and just a heads up - obviously I will always tell you to have the strategy before you start implementing/executing tactics. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In her many years in business, Kate Toon has absolutely mastered the art of building, growing, and nurturing online communities. 

And in this episode, we get her brain on this exact topic! 

In this episode, you will be able to:

• Learn tactics for building vibrant online communities on Facebook.
• Gain insights into why transparent intentions and your group name plays in gathering a crowd
• See the dividing line between free and membership-based communities and the level of dedication they require
• Realize the importance of coherent structure and the use of hashtags in efficient group content organization
• Grasp the value of realness, personal charm and balancing self-expectations in the process of successful community establishment

If you’re looking for a shiny-toothed, glossy-haired marketing guru promising you magical marketing solutions, then you’re in the wrong place.

Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.

She's a misfit. A motivator. An entrepreneur. An educator.

 Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. 

Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. 

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).

She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. 

She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. 

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. 

All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.

https://www.katetoon.com/

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative