Marketing Espresso

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Firstly what is a USP - well it's a unique selling proposition. Why is it important? Because it is your edge in the market. 

We don't find our USP by looking at our competition and trying to figure out how to do it better.... That's just BS imitation and it will completely miss the magic you bring to what you do, and why you do it.

In this episode I am giving you my tips on how to discover your USP with two very simple exercises.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Nicky and I are both from Sydney so we know a thing or two about traffic.

But in this episode, we are chatting all things WEBSITE traffic and how to get more!
We chat all the different channels and marketing options you could look at for your business to get the right clicks on your site.

Because that's after all how we get the sales!

Nicki Sciberras is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.

thedigitalexchange.co
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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Innovation... is it dead?

I am so bored with marketing at the moment, all I see online is "follow this course launch" and you will get xyz. 
It's an overload of one sized fits all solutions
and it's causing some very beige scrolling,

Marketing is human... And when we follow the '3 steps too' we remove the human element of our business and WHY we started our business.

Today I am going to help you break outside the 'marketing box' that is so popular at the moment.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I have guest Michael Clift to chat all things networking!

I hand-picked Michael to come chat through this topic as personally, I have witnessed the power of his networking! So who better to talk on a topic than someone who lives and breathes it.

Networking is not only something Michael enjoys it is a key marketing strategy he has used to grow his business, and it's a key strategy I like to talk through with many of my clients.

In this episode, we have a chat about how Michael networks, his success through doing this and hopefully inspire you to consider this form of marketing.

Michael Clift is the people's champion of small business success and the relentless force behind Venture Cultivation Coaching. His mission? Nothing less than to see every small business not just survive, but thrive. 
 
With a rich history of corporate leadership and business development spanning two decades, Michael takes your business challenges head-on and transforms them into opportunities for growth.
 
His MTPL method is a game-changer for B2B service-based businesses, helping them master chaos, drive profits, and ultimately, add over $100,000 to their bottom line. Michael doesn't just coach business owners - he equips them with the clarity, focus, and accountability they need to reach their dreams.
 
But the power of Michael's approach isn't just in his professional prowess. It's in his heartfelt belief in the power of balance between personal and professional life. As a proud father and devoted husband, he understands that success isn't just about the bottom line - it's about enriching lives and finding fulfillment in every aspect of our existence.
 
Prepare to be inspired and challenged in equal measure as Michael Clift helps you unlock the potential of your business and sets you on the path to achieving your dreams.
 
He's not just a coach – he's your guide to a more prosperous, fulfilling, and successful future.

LinkedIn
Website

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What are the basics of marketing? Where do you start when it comes to marketing?

There are three key elements at play, your brand, sales and your marketing, and if they're not all working together then trust me your customers will know!

In this episode I want to bring your focus to the customer.
Regardless of where you are in the journey of your business getting the basics in your business right are key to customer experience!

The fundamentals (and yes I am talking documents, website, customer service, sales process, all collateral, invoicing, brand messaging, social media look and feel) are the things we need to get right from the beginning in order to make a real and lasting impression on your customer!

I manage to use the word consistency again.

Everything across the board should be consistent. All the little basic 1% things are the things that people remember.

One tip I can suggest is to write a list of everything that you need to have in your toolbox to go to market with.

When you see a brand set up well, every touch point with the customer is the same.

How serious do you look in the market? What impression are you giving?

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, Hareta and I are chatting all about culture and how we actually have to create a culture that allows our people to be creative.

Yep, we're debunking that age-old 'brainstorming session' and hopefully gifting you some new ways to consider creating 'creative moments' in the business.

Great marketing is cultivated in businesses that have cultures where creativity is celebrated and 'space' for creativity (including holidays) is gifted and seen as needed, not seen as a disturbance to the business.

Hareta McMullin is the founder of Third Space People, a leadership mentor and employee experience strategist, shaking up the way we think and feel about HR. She helps businesses drive commercial success, by developing confident leaders and reimagining the employee experience.

Advocating the power of human connection, Hareta partners with the purpose-led, the forward-thinkers and the difference-makers to create human-shaped cultures that make a ding in the world.

Hareta is an award-winning HR professional who has worked in medium to large Australian-based global organisations for the last decade. With experience in the hospitality and tech industries, she’s managed teams across multiple time zones, and led through structural change, acquisitions, and pandemics. She’s scaled employee experience programs and run leadership workshops in Australia and the UK.

Hareta has featured on panels with the likes of LinkedIn Learning, and in Australian media publications such as Smart Company, Women's Agenda, Australian Financial Review and HRD Magazine.

Empowering you to stop doing HR like everyone else, Hareta designed and facilitates the Third Space Founder to Leader Accelerator. This is her signature 10-week program tailor made for female founders who want to scale without the overwhelm, remove the stress of employing people and reclaim the time to work on their business, not in it.

Where to find her?
Website
Facebook
Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Some episodes are for a good old rant for the sake of you all...
Today is exactly that,
I am asking you (PLEADING with you) to remember that before you decide on any marketing channel for your business you back up that time energy and money with data and facts....

Lately, I have heard a few social media marketers/people without any strategic marketing experience suggesting to businesses should cut an entire channel out of their marketing strategy....

Especially when it comes to the rise of TikTok

8.5 Million Aussies are active on TikTok monthly..... so regardless of how many times 'swiping' is apparently now compared to Google searches..... As has been suggested... 

It's still only 8.5 million people swiping however many times... monthly.
So you are 1000% playing Russian roulette on whether your content is seen, and whether that audience is even open to marketing content AT THE TIME of viewing...

Let's have a quick look at the data behind those "dead platforms"
14.3 Million active on Instagram
18 Million active on Facebook

Interesting isn't it when we just take a moment to Google some data...
Speaking of Google...
It is estimated that there are approximately 5.25 billion searches made monthly in Australia...

The hill that I am willing to die on is the one where people are given stats and figures before listening to people with no strategic marketing background give marketing opinions and advice.

Can we please just STOP telling people forms of marketing are dead.... Some businesses still make a HUGE ROI from fridge magnets. 

Don't build your business relying on businesses that will at any moment turn off your entire income stream (which they will, news flash these social media giants don't give a f**k about you.)

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Have you ever wondered what needs to change in your mindset when you become a consultant/business owner? It's a subtle shift, and it is something that you actually need to become aware of in order to position yourself in your branding and 'in the room' as the expert.

Today Bec Hughes and I are actually breaking down what is the difference between you showing up as the expert vs you showing up and simply being an order taker.

Often when we have been in corporate and then leave into a consultant role we don't realise what is required to become the expert or that the power does shift when we're a consult vs an employee.

We will chat through:

• How do you lead the conversations with your clients both face to face also in your marketing
• Why speaking up as the consultant will lead to a better outcome for you and your client 
• How to know when you're not in consultant mindset
• How to shift yourself back into it 

Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent and create amazing, and sometimes unexpected outcomes.

With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. 

Bec gives brand-led designers and creatives the tools and insight to make confident decisions for their brand and business.
 
 What qualifies Bec to do all this? She spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. She’s worked with international agencies to help them extend their global footprint, elevate their creative and strategic offer, build their creative and account service teams, instil consistent client and business development practices and perfect their processes.
 
 For the past 7 years (and counting) Bec has built her own successful brand and design consultancy. 

In short, she’s your business growth consultant, brand strategist, cheerleader, mood-lightener (when it’s needed), advocate, design mentor and blue-sky thinker. And she’s here to help you raise the bar in your business.

Connect with Becky:
Instagram
Facebook

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you look at your numbers?
Do you know how to accurately calculate your ROI?
Yep no fluffy stuff in today's episode, we are just talking about your numbers, how to track, what to track and most importantly WHY you should track.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What I see with clients who come and work with me is extreme marketing overwhelm, which is something that my marketing buddy Claudia Neal-Shaw finds also!

We chat in this episode about how not getting those foundations right may just be the driver to this overwhelm.

The key advice from this episode? Find your marketing north star!
We give you permission to be the business owner you want to be, but remembering your business will reflect whatever it is that you choose!
We also want you to stop thinking social media is the only channel you need in your marketing plan!

Claudia Neal-Shaw is a champion for women teaching them how to market with confidence and build a powerful personal brand.

She’s an ex-lawyer and corporate comms girl turned entrepreneur determined to make marketing education more accessible to women all over the world.

Through 1-1 coaching, online programs and education platforms, Claudia candidly shares the most authentic ways to grow your business; powerful storytelling and a compelling personal brand.

Her mission is to elevate the voices of women globally so that there are more women in positions of power and influence.

Claudia is currently writing a book called 'How to Market with Confidence', a marketing playbook for women in business.

LinkedIn
Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative