Marketing Espresso

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This weeks question to Marketing Espresso was 
What lead generation strategies are working right now? 
What should be your number 1 priority/focus in lead gen right now?

And with a tight ecomony at the moment it's no wonder this is on peoples minds.

I am going to go a bit deeper than just your external marketing, let's chat through whether your product, message, price and activity are aligned in order to help you get leads..

Also what sales activity do you need to be doing to drive leads as well.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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So what does Cohesion have to do with marketing?
I am so glad you asked! Lots!

In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success.

We dive deep into the challenges and triumphs in crafting a high-performing business through the lens of alignment and cohesion.

We tackle head-on the issues that rapidly growing companies often face—like siloed departments and conflicting objectives—providing practical advice for leadership to keep the ship sailing smoothly.

Hearing from Zora offers a unique perspective on maintaining unity and purpose.

Whether you're a budding entrepreneur or a seasoned executive, the conversation is a treasure trove of actionable insights that can reshape the way you think about and implement brand strategy.

As Australia’s leading Alignment, Communication and Brand Strategist, Zora teaches and advises Executive and Senior leaders to unlock the value in their people, brands and organisations to build high-performing organisations that deliver positive impact and strategic outcomes.

she's been in the business of strategic alignment all her life. her family immigrated three times before she was 13, so she was always the ‘odd one out'. It’s impossible to thrive when you don’t know the language, lack awareness of cultural norms, and question your own identity and value in a place - and it’s no different in organisations. This experience forged courage, resourcefulness, and intuition, setting her up for success in guiding governance, coaching leaders, and uniting teams in enabling alignment.

In her early career as a strategic adviser in agency, brand, and communication, she was frustrated seeing gaps and missed opportunities at the leadership level that hampered work due to misalignment.

This inspired her global-first study with Wayne Aspland, examining alignment, leadership, and communications, and she's never looked back.

Combining an award-winning career with vast commercial and board director experience and her alignment methodology, she now guides clients to optimise simplicity, process, and team contribution. The outcomes are stronger leadership and cultures, clarity, and organisations aligned to purpose and strategy.

Find Zora here:
artisadvisory.com
LinkedIn

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Or, how to cut through when everything seems to be doing the same thing.

For the next solo episodes I am answering your questions, and this is the first one that came in...

In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telling their story on LinkedIn. It's a pretty crowded market place out there, so it is definitely hard to get cut through.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What should your marketing budget be? 

It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget.

For the first time in history we may have accounts and marketing agree on something ;)

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One of the questions I am asked regularly is "How do I not waste $$ on marketing." 
It's a great question. 
I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work."
We all want sales quickly don't we?
If you're in business you're in the business of making money. Fact.
So how do you know if it is the right time to outsource?
Let's chat through that, and how to weigh up the best way to get ROI from your marketing if you do outsource!

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can!

But I have Nicki back today to talk us through when your business is actually ready for them!

What do we mean by ready? Listen to find out!

Nicki Sciberras is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.

thedigitalexchange.co
Instagram

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly.

So here are some ways that I suggest you market which could be more cost effective than straight ads.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What tech do you use in your business?
Let's be more specific, what accounting tech do you use in your business?

In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and marketing!) to help you with the overall customer experience.

Malisa Clarence is a happy Mum of 3!

She's run her own bookkeeping business for over 20 years now. Over that time, she has come to understand just how important it is for a Small Business Owner to have their accounts in order.

She is passionate about making the process as simple as possible and loves helping business owners unlock their potential through having their accounts in order.

Currently, she is the owner of MBooks (my bookkeeping business) and The ASK Hub (my bookkeeping support business).

Which means she is able to help those who outsource their accounts, and those who don't.

Her goal is simply to help as many Small Business Owners grow a business they love by allowing them to have a clear financial picture of where their business is at.

Connect with Malisa on LinkedIn

Listen to our previous episode together here.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better!

We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey.

Hope you love this episode.

Don't forget to recommend Marketing Espresso to a friend! 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode, I have the wonderful Becky Hughes back! 
Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask.
Well, that's exactly what we are talking through today! 

Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent and create amazing, and sometimes unexpected outcomes.

With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. 

Bec gives brand-led designers and creatives the tools and insight to make confident decisions for their brand and business.
 
 What qualifies Bec to do all this? She spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. She’s worked with international agencies to help them extend their global footprint, elevate their creative and strategic offer, build their creative and account service teams, instil consistent client and business development practices and perfect their processes.
 
 For the past 7 years (and counting) Bec has built her own successful brand and design consultancy. 

In short, she’s your business growth consultant, brand strategist, cheerleader, mood-lightener (when it’s needed), advocate, design mentor and blue-sky thinker. And she’s here to help you raise the bar in your business.

If you didn't catch our last episode together you can here.

Connect with Becky:
Instagram
Facebook

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative