Marketing Espresso

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In this episode I am answering another one of your burning questions!

So what is the difference between a marketer and a strategist - this is quite the question!

So I am breaking it down by highlighting the different roles and specialised skill sets that exist within marketing, and how to find the right person for you, or how to identify what you might need in the way of a marketer! 

It all starts with understanding your business goals, and the distinct roles that strategists and marketers play in the landscape of business strategy and execution. 

The episode also touches on the value of understanding consumer behaviour and human psychology in effective marketing.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021.

I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion. 

I also want to share the realities of podcasting as a marketing tool and the significance of community feedback. 

Podcasting has become the latest marketing go to channel for business... Everyone seems to have one!

And why wouldn't it? With so many Aussies and international listeners tunning into podcasts each week, hell each day - it's a lucrative channel... Surely?
(504.9 Million people listen to podcasts globally)

There are around only 720k podcasts with more than 10 episodes, out of the 5 Million podcasts that exist... I'm now a member of a pretty small club.

In fact the stat is, 44% of podcasts have less than three episodes... So to reach 300 is something I am incredibly proud of...

How did it come to be? One day I heard an advertisement "finance in less than 5 minutes daily" & I thought someone should do that for marketing...

Why can't I be that someone? I love to talk, lets put that skill to use

I pitched my idea to my business coach at the time & said I wanted it to be something people could listen to, get actionable steps from in the time it took them to drink their morning coffee

I ran downstairs recorded the sound of my coffee machine (rough audio) & sprung to generating ideas for the first 20+ episodes

My reason was because I know how much SHIT marketing advice exists.

"​Digital" has sprung a whole bunch of marketers who are awesome executors & who have risen to success when digital platforms such as Instagram & TikTok came into existence, but the reality was...​

​...These people who were giving out "marketing" advice weren't actually marketers

They'd never set a marketing budget
They'd never reported to a board
They'd never sat with a CEO creating a marketing plan which aligned with the business goals
They didn't know how to rally teams to get them on board
They may not have even put together a campaign brief, a project team & seen through a debrief of a campaign

The reality is, as much as 'showing up on social media' is a huge part of marketing these days... Advice based solely around that, won't build a sustainable business

Marketing Espresso was born solely with the goal of gifting business owners helpful marketing advice, & growing my profile in the marketing space because I knew I had skills, talents + wisdom worth sharing

It's my platform to share opinions & advice based on my 15+ year career & the continual marketing challenges I see businesses facing

If you ask my Mum it's only downfall is the explicit rating

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode I am answering another one of your burning questions!

There's no sugar coating that the economic climate right now is a bit.... sh*t.

However, that doesn't mean there aren't ways to find clients, it's really just about being really innovative with your marketing! (And often going back to basics!)

In this episode I am going to echo my regular thoughts about the importance of adapting and doing things differently, investing in marketing and people, and building deep, meaningful relationships. 

As always... I am going to tell you to not rely solely on social media for engagement and instead encourage you to work on relationship building, collaborations and other forms of marketing!

& I never miss an opportunity to highlight the significance of team synergy within the business.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode I have the incredible Nicole Smith back to talk all things PROCESS!

Don't tune out, your business needs this!
Why?
Because when we sort out our key processes we can significantly ease pressure on operations and be more efficient!

Nicole is sharing her expertise on the four key phases of process implementation; Discovery, Design, Create, and Connect. 

And while you're going through these four key phases how to not forget the significance of client experience, and the role of technology in streamlining business activities. 

Nicole also provides insights into nurturing leads, shaping client experiences, and the practical aspects of project management, strategies for implementing efficient systems and the benefits of using integrated tech solutions

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

How do lead generation strategies differ for e-commerce stores versus service-based businesses? 

Another great listener question!

So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in service-based businesses. 

I'm going to give you some examples from my own experience to help you understand the differences for the two different business models, plus as always I am going to remind you about the importance of a strong online presence and how differing customer journeys impacts the way leads are generated and have to be nurtured. 

Whether you're in e-commerce or a service business this episode will give you my thoughts and advice that will help you refine your lead-generation tactics and better understand your customers' diverse needs.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

If you think your business and personal life are two very separate things... Jacqui and I are going to challenge you in this episode.

We're talking about the key people you need in your finance village both personally and in business to keep you on track and make sure you hit the financial goals you're setting for yourself.

Somewhere in the middle we have a lovely tangent about the traps to look out for when it comes to your business and personal life (think subscriptions people!)

Book order links – Amazon and Booktopia
https://amzn.to/3PhQg2e
https://booktopia.kh4ffx.net/n10zD

Profiles
http://linkedin.com
https://www.instagram.com/jacquiclarke000/#

My website
www.jacquiclarke.me

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Another week another great question from a listener!

And short answer, YES email marketing is still SO important!

I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there?

Why do we have this attitude towards email and not socials?
Yet atleast with email marketing WE OWN THE DATA!

In this episode I'm talking through the importance of high quality content vs content for the sake of content + having a strategic cadence for email marketing.

Let me convince you that in 2024 email marketing is still incredibly powerful (and I have stats to prove it.) I'm also going to teach you how to integrate email marketing into your marketing strategy if you haven't already.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal.

Yet, as humans the easiest way to connect with fellow humans is... through story!

Don't believe me?
Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling could actually be the incredibly important part of your marketing that is missing.
(and no AI can't do this for you...)

We're exploring how personal and client stories can help businesses differentiate themselves in a crowded market by connecting on a human level - remember know one has your story! So understanding how perspective and individual experiences shape unique marketing messages is truly a game changer.

Charlotte is gifting you practical advice for integrating storytelling into content without appearing narcissistic or self-centered, and offer tips on overcoming common fears associated with sharing personal stories.

Charlotte started The Copy Unicorn (originally named Copy Fox Content) back in 2020 - she quickly realised that her human focused approach aligned with years of writing experience quickly led to marketing magic for her clients. And it was these clients that bestowed the name of the The Copy Unicorn upon her.

Since 2020 she has been helping business owners find the human stories behind their success. The stories that we often discount as “everyday life”, are usually the ones that inspire and connect us the most to our clients. Which is why Charlotte's skill set lies specifically in uncovering those stories and tying them back to your services, or everyday actions that your clients can take to get them closer towards their success.

Because magical marketing isn’t about buzz words, the biggest ad-spend or spending hours learning 20-second dance routines, magical marketing happens when connection allows you to stand out not as the number 1 choice, but the only choice.

Email: [email protected]

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it...

I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business...

In this episode I am going to talk through the differences between tactical and strategic actions in marketing, highlighting the importance of not just engaging in marketing activities but understanding the 'why' behind them. 

By creating a strategic plan, businesses can make informed decisions, optimise their marketing efforts, and avoid wasting time on ineffective channels. 

I want to bring home the importance of research, understanding customer behaviour, and how strategic planning and how it can lead to better marketing outcomes.

Tune in for my practical advice on moving from mere tactics to effective strategic actions.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board!
Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life.
We're going to chat through the highs and lows, and everything in between.
Strap yourselves in this one is for the inspiration you didn't know you needed.

Asthaar is a brand strategist and designer specialising in crafting remarkable brands. She is the founder and CEO of Kool Studio, a Sydney-based creative hub specialising in branding and illustration.

Asthaar utilises AI to help her clients save time and improve results, offering guides and tools in her services.
She's also passionate about surfing and has a collection of illustration t-shirts to highlight and empower women in surfing.

Asthaar is actively assisting designers enhance their skills through Instagram and YouTube tutorials. She's also in the process of developing an Adobe Illustration online course.

Her ultimate goal is to help business owners achieve their dreams, build successful, long-lasting brands, and become the best version of themselves. She strongly believes that personal growth is the key to business success.

website
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DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative