Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.

00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:45 Aaron’s Background

01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy

06:23 - 08:50 Welcome to the show, Aaron!

08:51 - 12:28 Values-driven culture

12:29 - 14:20 Delivering joy in the workplace

14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  

15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 - 20:30 New digital tracking guidelines

20:31 - 24:13 Custom tracking implementation

24:14 - 27:10 Boosting performance with first-party data

27:11 - 31:37 Performance marketing in privacy-first world

31:38 - 35:14 Evolving digital marketing trends

35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

36:57 - 37:43 Join themarketingexpedition.com today

#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

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Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.

00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:17 Dilyana’s Bio

01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation

07:16 - 09:49 Welcome to the show, Dilyana!

09:50 - 13:08 Powerful moment for self-growth and development

13:09 - 14:45 Incorporating self-care into busy lifestyles

14:46 - 17:19 Hormonal changes and mood shifts

17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

18:11 - 22:16 Building brand awareness

22:17 - 24:09 Dilyana's sources of information and motivation

24:10 - 26:18 Marketing strategies and challenges

26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)

27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/

27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

28:39 - 29:25 Join The Marketing Expedition Community today!

#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth

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Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.

00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:15 Jon’s Background

01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing

07:53 - 10:05 Welcome to the show, Jon!

10:06 - 15:50 Helping Startups

15:51 - 16:39 Focus on Regulated Industries

16:40 - 19:22 Techniques for Staying Current in Marketing

19:23 - 22:47 Exploring the Integration of AI in Marketing

22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth

27:48 - 32:30 Highlighting a Client Success Story

32:31 - 37:00 Formulating Strategy for Successful Product Launches

37:01 - 40:00 SEO Tools

40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark

41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

42:17 - 43:03 Join themarketingexpedition.com today

#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency

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Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.

00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:31 Peggy’s Bio

01:32 - 08:15 Marketing Essentials Moment: Zero Click Search

08:16 - 10:53 Peggy, welcome to the show!

10:54 - 15:09 Holistic approach

15:10 - 18:00 Business development strategies

18:01 - 26:30 Client onboarding questions

26:31 - 30:50 Remote work in Idaho

30:51 - 33:05 Creating a culture for your employees

33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

33:57 - 34:44 Performance and profit strategies

34:45 - 40:19 Difference between scaling and growing

40:20 - 43:55 Staying on trends

43:56 - 44:37 Need for single agency solutions

44:38 - 47:35 Discovering profitable services

47:36 - 51:31 Ultimate business goals

51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com

52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

54:33 - 55:20 Join The Marketing Expedition Community today!

Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!

#ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency

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Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.

00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 02:27 Ryan’s Background

02:28 - 08:50 Marketing Essentials Moment: Disruption

08:51 - 13:48 Ryan, Welcome to the show!

13:49 - 17:42 Healthy conflict of belief system

17:43 - 21:29 Creative Process

21:30 - 25:07 Partnering with the consumers

25:08 - 27:57 Building your audience

27:58 - 31:00 Educating your consumers

31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 

32:02 - 34:59 Creating more jobs for the community

35:00 - 40:13 Delegate for success

40:14 - 41:59 Scaling your business as a leader

42:00 - 47:00 Challenges in counterfeit products

47:01 - 49:45 Anti-counterfeit solution

49:46 - 52:50 Brand awareness campaign

52:51 - 55:19 Resources and trends

55:20 – 56:15 Visit: Professional Hair Labs

56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey!

56:49 - 57:35 Join The Marketing Expedition Community today!

#strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency

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Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.

00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson

00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:15 Trivelle’s Bio

02:16 - 07:00 Marketing Essentials Moment: Future Casting

07:01 - 11:18 Welcome to the show, Trivelle!

11:19 - 15:36 Surviving tough times by building resilience

15:37 - 18:02 Consumers' cautious optimism

18:03 - 25:38 Having the political conversation

25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!

26:30 - 29:38 Creating a digital presence for the business

29:39 - 32:38 Allow the consumer to be part of the journey

32:39 - 36:01 Watching films as a resource

36:02 - 38:47 Creating a community of assistance

38:48 - 40:40 Pitching is one of the key objectives

40:41 - 42:04 Trivelle's advise

42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca

42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

43:23 - 44:09 Join The Marketing Expedition Community today!

#financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency

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Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz

00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:12 Brandon’s background

01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing

09:10 - 12:14 Welcome to the show, Brandon!

12:15 - 15:09 Using keywords to develop audience trust

15:10 - 19:32 Voice search optimization

19:33 - 21:23 Optimizing your website for search engines and voice search

21:24 - 25:09 What is Schema, and how can it help your brand with SEO?

25:10 - 28:33 Humanizing AI Written Content

28:34 - 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking

35:03 - 37:45 Ad Costs: How It Works in Marketing

37:46 - 40:52 Creating a more niche and targeted strategy

40:53 - 43:47 Providing value and personalization

00:00 - 45:06 Using videos to increase traffic to your website

45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com

46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey!

47:19 - 48:06 Join The Marketing Expedition Community today!

#seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency 

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Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.

00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline

00:23 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:47 Ashley’s Bio

01:48 - 07:41 Marketing Essentials Moment: Digital Advertising

07:42 - 10:01 Welcome to the show, Ashley!

10:02 - 12:46 Low cost of customer acquisition

12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.

16:01 - 18:42 Ashley’s frustration with medical marketing

18:43 - 23:51 Continuing education and network growth

23:52 - 27:36 Partnering with agencies

27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.

28:29 - 34:23 The future of Ice Cream Social

34:24 - 34:28 Gamification and tracking success

34:29 - 37:57 Tracking cookies and revenue attribution

37:58 - 41:45 The dashboard and reporting

41:46 - 44:00 Micro-influencer marketing

44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/

46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!

46:51 - 47:35 Join The Marketing Expedition Community today!

#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial 

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Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow

00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 - 01:22 Tony’s Background

01:23 - 15:20 Marketing Essentials Moment:  Estimating Process as an Agency

15:21 - 15:55 Welcome to the show, Tony!

15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing

20:19 - 26:13 Having the opportunity to be performance storytellers as marketers

26:14 - 29:54 Relevance drives effectiveness

29:55 - 34:12 Tailoring your messaging based on viewership habits

34:13 - 37:56 Generative AI capabilities

37:57 - 41:46 Feeding the AI learning machines

41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.

42:37 - 48:02 The trend toward ad-supported models

48:03 - 51:57 Subscription cycling

51:58 - 53:50 Optimizing discoverability and voice search features

53:51 - 58:47 Shift in podcast listenership

58:48 – 1:03:21 Brand demand and field command

1:03:22 - 1:06:38 Career aspirations

1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv

1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast!

1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey!

1:09:13 - 1:09:59 Join The Marketing Expedition Community today!

#digitalmedia, #thoughtleadership, #digitaladvertising, #advertisingandmarketing #ctv #ott #ctvadvertising #advertising #branding #marketing #business #entrepreneur 

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Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding process, the advice simply works. 

00:00 - 00:19 “So, if you look at the core values that you have as a business, those core values have to be believed by the employees and then they're going to join that team. They have to trust you. And that trust is based on intuition.“ — Sunil Godse

00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:18 Sunil’s Background

01:19 - 17:46 Marketing Essentials Moment: Marketing Request Proposal

17:47 - 18:49 Welcome to the show, Sunil!

18:50 - 23:09 Importance of strengthening your Business Intuition

23:10 - 25:51 Having a two-way, trustworthy relationship with your employees

25:52 - 27:20 Common Misconceptions about Intuition

27:21 - 31:54 A success story of how rebranding successfully restored customers' trust

31:55 - 37:53 Using the four types of Intuition in hiring new employees

37:54 - 38:54 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 

38:55 - 45:30 Story of success using the four types of intuition

45:31 - 48:11 Listening to the trigger signals through an Intuitive medium

48:12 - 53:36 Identifying negative signals

53:37 - 56:07 Resources to draw inspiration from

56:08 - 56:46 Explore the nature of Intuition, Check out Sunil’s Book: GUT! Visit - sunilgodse.com

56:47 - 57:23 Thank you so much! Share this podcast!

57:24 - 57:40 Give us a Review! Enjoy your marketing journey!

57:41 - 58:27 Join  The Marketing Expedition Community today!

#intuitivebranding #branding #brandidentity #creativeentrepreneur #businessbranding #intuition #marketing #advertising #business #marketingstrategy #entrepreneur #businessgrowth

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