Marketing Expedition Podcast with Rhea Allen, Peppershock Media

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you don’t have a process or system to acquire new clients, you don’t have a business”. Spending untold hours on SEO, Facebook, YouTube, networking, trade shows, and paid advertising he discovered only one platform that delivered time and time again on the strict lead generation requirements for start-ups and small businesses. LinkedIn! Not long after, B2B Leads was born, a company purely focused on running B2B lead generation processes that generate measurable ROI for its clients. 

00:00 - 00:13 “People don't care how the mail is delivered, as long as there's something valuable inside.”

00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 - 01:12 Ryan’s Background

01:13 - 08:15 Marketing Essentials Moment: Kept Performance Indicators – KPIs

08:16 - 08:50 Welcome to the show, Ryan!

08:51 - 11:47 From working in the mines to becoming a lead generation expert in the digital space

11:48 - 13:55 Getting your value proposition right

13:56 - 18:16 Giving value and credibility to your message

18:17 - 19:31 Creating a partnership campaign

19:32 - 22:16 Process-driven approach for engaging your leads on LinkedIn

22:17 - 26:11 How to drive buying behavior

26:12 - 27:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.

27:01 - 28:43 How leads can see your credibility and expertise through a case study

28:44 - 31:33 The value of video production in lead generation

31:34 - 36:56 Incorporating AI with human intelligence

36:57 - 39:48 Branding components

39:49 - 42:00 Tactics in B2B lead generation

42:01 - 43:05 Resources that Ryan taps into

43:06 - 45:13 Future and long-term goals

45:14 - 46:08 Leverage LinkedIn in a way that will consistently provide low-cost & quality leads. Visit: youtube.com/@RyanCaswell

46:09 - 46:24 Thank you so much, Ryan!

46:25 - 47:00 Give us a review! Enjoy your marketing journey!

47:01 - 47:46 Join The Marketing Expedition Community today!

#b2b #b2bleadgeneration #leadgeneration #b2bleads #b2bmarketing #b2bsales #digitalmarketing #emailmarketing #marketing #business #listbuilding #leadgenerationservices #sales #branding #advertising #linkedinmarketing

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V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family, and the generations to come. Through hard work, dedication, and continuing education, Krishna developed a unique skill set in the digital marketing industry, where possessing both analytical (left brain) and creative imaginary (right brain) talent led to quality project outcomes. He currently leads a great team of talented technologists, designers and strategists at ROI Media Works. Mr. Lakkineni has over 15 years of experience working in the ever-changing digital marketing world. Being analytical, an entrepreneur, a programmer, and a marketer, he has developed a unique, yet strategic, skillset where he sets the bar high for himself. He also had considerable experience working on Fortune 500 companies’ digital marketing projects in an agency environment. 

00:00 - 00:15 “With everything that's changing in technology, it's not education anymore. It's a kind of entertainment plus education. So how do you make the combination of both and still be able to educate your clients about your business?”

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 02:14 VK’s Bio

02:15 - 11:42 Marketing Essentials Moment (How to promote your Brand Part 3 List)

11:43 - 12:29 Welcome to the show, VK!

12:30 - 14:25 Inspiring and motivating people through mentorship

14:26 - 16:27 Finding innovative solutions for different problems

16:28 - 20:54 Creating a roadmap for a long-term plan

20:55 - 23:15 Incorporating your brand into your advertising

23:16 - 24:55 Learning the responses and emotions of your consumers

24:56 - 25:37 Avribra, It’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you. 

25:38 - 28:29 Marketing and technology blended so well

28:30 - 31:51 Being a lifetime learner is very valuable

31:52 - 36:07 Personal development and the welfare of the community

36:08 - 38:25 What motivates VK in writing books

38:26 - 39:26 Discover the heart-mind connection to create freedom, joy, success, and wealth. Visit: lakkineni.com

39:27 - 40:36 Why am I doing what I'm doing today? Why I'm doing this and what are the purpose and the reason behind it?

40:37 - 40:47 Thank you so much, VK!

40:48 - 41:02 Give us a review! Enjoy your marketing journey!

41:00 - 41:49 Join The Marketing Expedition Community today!

#digitalmarketingcampaign #digitalmarketing #marketing #marketingcampaign #socialmediamarketing #marketingstrategy #digitalmarketingtips #digitalmarketingagency #digitalmarketinghelp #advertising #branding #technology

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Jeremy Miner is the Chairman of 7th Level, a Global Sales Training. 7th Level was ranked the #1 fastest-growing sales training company in the USA in 2020 and 2021 by INC magazine’s INC 5000 Fastest Growing Companies list. Jeremy’s brand of sales training pioneers the unique use of behavioral science and human psychology within the sales process, reflective of his deep studies in the subject from Utah Valley University. This scientific method of selling, created by Jeremy, has helped over 393,000 and counting salespeople in 37 countries over the last three years to 3x, 5x, and even 10x their sales results. He is a contributor for INC magazine and has been featured in Forbes, USA Today, Entrepreneur magazine, the Wall Street Journal, and a host of other publications on the topic of sales, persuasion, and the role of psychology and human behavior in the buying process. His new book “The New Model of Selling, Selling to an Unsellable Generation” co-authored with Jerry Acuff–CEO of Delta Point Consulting is available to pre-order online and available in all major bookstores on March 15th, 2023! 

00:00 - 00:21 “Trust is built by the prospect’s viewing you at a much higher status than them in what you’re conversing about.”

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:54 Jeremy’s Background

02:55 - 15:25 Marketing Essentials Moment: How to Promote Your Brand

15:26 - 15:50 Reach out to me at [email protected]

15:51 - 16:31 Welcome to the show, Jeremy!

16:32 - 22:36 From door-to-door sales to developing a systematic sales process

22:37 - 26:04 Establishing your expertise by asking the right questions

26:05 - 35:01 Conducting a neutral conversation with the appropriate questions and tone

35:02 - 35:46 Onboard more social media clients and charge a higher retainer with a leaner team with Cloud Campaign! 

35:47 - 38:40 Ranked #1 fastest growing sales training company in the US: 7thlevelhq.com

38:41 - 42:29 Growing their brand through reels and social media

42:30 - 43:36 Join exclusive weekly training, live Q&As, sales role plays, and more! 

43:37 - 44:59 “The new model of selling, selling to an unsellable generation” sales book redefines the right way to sell by meeting customers on a human level.

45:00 - 48:18 Helping the prospects overcome their fear of change

48:19 - 49:00 Thank you so much, Jeremy!

49:01 - 49:18 Give us a review! Enjoy your marketing journey!

49:19 - 50:05 Join The Marketing Expedition Community today!

#sales #marketing #business #entrepreneur #digitalmarketing #prospecting #smallbusiness #success #branding #salestips #advertising #marketingtips #expertise

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The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. 

00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”

00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:33 Liz’s Bio

01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget

10:22 - 11:06 Welcome to the show, Liz!

11:07 - 14:00 From an RV travel blogger to becoming the fresh princess of email marketing

14:01 - 18:56 Email staircase strategy

18:57 - 21:56 Growing your email list through referrals and affiliates

21:57 - 23:33 Creating a community with a newsletter club

23:34 - 25:35 Simplifying email marketing while having fun

25:36 - 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!  

26:22 - 29:15 How branding can assist you in connecting with your audience

29:16 - 31:22 Liz and Rhea relating to the 90’s pop cultures

31:23 - 32:38 Liz shares a tip on picking an email marketing tool that suits you

32:39 - 36:24 Creating a proper welcome sequence

36:25 - 38:18 Reach out to Liz and hit the hot pink button!

38:19 - 38:41 Thank you so much, Liz!

38:42 - 39:00 Give us a review! Enjoy your marketing journey!

39:01 - 39:47 Join The Marketing Expedition Community today!

#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding 

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Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.

00:00 - 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”

00:18 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:31 Kendall’s Background

02:32 - 06:40 Marketing Essentials Moment: Collaboration over Competition

06:41 - 11:13 Welcome to the show, Kendall!

11:14 - 16:17 Boise Ad Federation and American Advertising Federation

16:18 - 19:56 National Student Advertising Competition

19:57 - 23:50 Kendall sharing his experiences on a marketing competition

23:51 - 27:21 Giving students the opportunity to apply their knowledge to the real world

27:22 - 31:35 Internship and Mentorship

31:36 - 32:22 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team. 

32:23 - 34:48 Having a lifetime learning mindset

34:49 - 36:56 Resources to help you learn and expand your skill set

36:57 - 44:47 Work-Life Balance

44:48 - 48:46 Learn more about Velox Media.

48:47 - 50:47 Exciting new trends that are coming down in digital media

50:48 - 52:58 Building your consumer profile

52:59 - 54:33 How are you being a positive contributor to your organization?

54:34 - 55:36 Give us a review and share this podcast with others! Enjoy the marketing journey!

55:37 - 56:23 Join The Marketing Expedition Podcast today!

#mentorship #mentor #leadership #motivation #success #entrepreneur #business #mentoring #advertising #worklifebalance #branding #marketing #boiseadfed #NSAC #americanadvertisingfederation #VELOXmedia

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Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. 

00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”

00:25 - 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:50 - 01:25 Valentin’s Bio

01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer

17:59 - 19:11 Welcome to the show, Valentin!

19:12 - 21:29 From a struggling eCommerce entrepreneur to empowering marketers around the world

21:30 - 24:53 Conversion Rate Optimization

24:54 - 27:13 What is NPS(Net Promoter Score)?

27:14 - 28:18 The value of customer retention

28:19 - 29:06 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 

29:07 - 32:37 How Omniconvert explorer solution works

32:38 - 35:37 A mapped customer journey

35:38 - 38:57 Valentin discusses his ongoing book project, The CLV revolution.

38:58 - 43:54 Talking about Romanian culture

43:55 - 45:43 Three main pillars of customer value optimization

45:44 - 46:27 Visit omniconvert.com and connect with Valentin Radu on LinkedIn

46:28 - 46:44 Give us a review and share this podcast with others!

46:45 - 47:31 Join The Marketing Expedition Community today!

#netpromoterscore #customerexperience #customersatisfaction #nps #customerjourney #customerjouneymap #digitalmarketingservice #digitalmarketing #customerbehavior #digitalmarketingagency #digitalmarketingtips #branding #advertising #marketing

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Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”

00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:50 Ryan’s Background

01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls

12:01 - 14:17 Welcome to the show, Ryan!

14:18 - 19:41 Total Advertising Costs of Sales (TACOS)

19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon

25:10 - 27:21 Affiliate marketing on Amazon

27:22 - 29:55 Dialing down your customer acquisition costs

29:56 - 30:55 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  

30:56 - 35:06 Doing market analysis to help clients build and grow their product family

35:07 - 38:57 Establishing long-term relationships with clients and potential clients

38:58 - 40:02 Analyzing tools that can help your business

40:03 - 42:10 Client’s profitability

42:11 - 45:50 Focus on your specialization

45:51 - 47:58 Marketing tactics that Ryan utilized to market other business

47:59 - 51:26 Niching down and systemizing

51:27 - 52:45 If you’re interested in growth-driven advertising, Check out https://nuancedmedia.com

52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey!

53:40 - 54:26 Join The Marketing Expedition Community today!

#amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing

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Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 

00:00 - 00:13 “It’s going to be very pervasive really quickly, but the faster you can get in front of it, the better it’s going to turn out for you and your business.”

00:14 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:29 Chelsey’s Bio

01:30 - 08:10 Marketing Essentials Moment: New Trends in Marketing Space

08:11 - 08:57 Welcome back to the show, Chelsey!

08:58 - 10:35 Brief overview of Proxi

10:36 - 14:06 What is Maps GPT?

14:07 - 22:00 Promoting their AI technologies across several platforms

22:01 - 24:21 Curating and branding your own map for your audience

24:22 - 25:12 Awesome, affordable outfits delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Visit: https://www.peppershock.com/product/nadine-west-offer

25:13 - 27:54 Helping map creators understand their marketing funnel

27:55 - 29:29 Creating smart recommendations using AI for consumers

29:30 - 34:13 AI takeover in the future

34:14 - 40:12 Advantage of using AI in marketing

40:13 - 41:08 Check out https://www.mapsgpt.com

41:09 - 42:00 Share this podcast with others! Enjoy your Marketing journey!

42:01 - 42:47 Join The Marketing Expedition today!

#growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #businessgrowth #businesstips #entrepreneur #businessowner #businessstrategy #womeninbusiness #marketingstrategy #businesscoaching #marketingtips

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This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year's LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey!

00:00 - 00:17 “The Conference was all about the convergence of the future of technology...”

00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 27:49 LEAP Tech. Conference 2023 Rewind

27:50 - 28:54 Thank You!

28:55 - 29:25 Join The Marketing Expedition Community today!

#LEAP #LEAPtechconference #saudiarabia #riyadh #techconference #technology #ai #futuretech #marketing #advertising #branding

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After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.

00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”

00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:05 - 16:04 Marketing Essentials Moment: Cold Calling

16:05 - 16:35 Welcome to the show, Ben!

16:36 - 18:58 Ben’s Background

18:59 - 22:50 Sales solicitation through Cold Calling

22:51 - 27:57 PPC - Pay Per Click Marketing

27:58 - 31:17 Conversion rate optimization tools

31:18 - 36:22 Using Google Data Studio to produce a data visualization

36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency

37:14 - 42:31 Getting ready for an email marketing audit with your client

42:32 - 47:39 Establishing trust through a value-driven email marketing campaign

47:40 - 49:15 E-commerce and sales

49:16 - 53:52 Where are your customers?

53:53 - 57:52 How to market in the event of a possible recession

57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers

1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group

1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!

1:02:54 – 1:03:41 Join The Marketing Expedition Community today!

#ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding

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