Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance. 

00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”

00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 08:13 Advertising game on the Big game!

08:14 - 08:33 Thank you Chris for coming to the show!

08:34 - 13:00 Chris’ Bio

13:01 - 16:28 Driving ROI on an ongoing basis for clients

16:29 - 20:27 Useful and Creative platform tools

20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools

26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 

27:02 - 31:14 Transactional versus informational searches

31:15 - 34:08 Integration of QR codes in ROI tracking

34:09 - 38:43 Value of an ad campaign

38:44 - 41:44 Landing page conversion

41:45 - 43:52 What's one thing you wish you had known before you began your career?

43:53 - 47:33 Challenges as a leader/entrepreneur

47:34 - 54:46 Spontaneous communication within the company culture

54:47 - 57:37 Follow your curiosity

57:38 - 58:20 Reach out to Chris on LinkedIn 

58:21 - 58:41 Share this out in the world! Enjoy your Marketing journey!

58:42 - 59:29 Join The Marketing Expedition Community today!

#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #advertising #branding #digitalmarketingtips

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00:00 - 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:19 - 01:56 New Marketing Trends for the New Year Guest Speakers

01:57 - 02:09 Need help with your marketing plan? Visit Peppershock for a marketing audit today! 

02:10 - 03:57 Huge shout out to our wonderful sponsors

03:58 - 04:36 NMTNY introduction

04:37 - 06:48 Social media live content and influencers

06:49 - 08:48 Advertise on Snapchat and Twitter

08:49 - 10:49 Short videos from Tiktok, Facebook, and Instagram stories

10:50 - 13:55 Utilizing media scheduling and AI tools

13:56 - 14:31 Gaming is a new way to advertise

14:32 - 16:56 Pinterest is the 3rd largest search engine tool

16:57 - 18:20 Optimizing your content on different platforms

18:21 - 22:50 Voice search optimization

22:51 - 25:13 Automation and chatbots

25:14 - 28:45 S.M.A.R.T.E.R. Goals

28:46 - 32:21 Interacting with the audience

32:22 - 34:40 Promo codes and special offers

34:41 - 35:26 Join The Marketing Expedition Community today!

#marketingtrends #marketingtrends2023 #marketing #digitalmarketing #marketingtips #socialmediamarketing #business #marketingstrategy #businesstips #marketingdigital #entrepreneur #socialmedia #branding

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Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She's built a hugely successful wellness business and has taught hundreds (and hundreds) of women to do the same. Through it all, here’s what she's learned - you are a MAGNET. Whatever you are putting out, someone is picking up. 100% of the time, with no exceptions. Your magic lies in building an authentic personal brand rooted in your passions, strengths, and purpose. When you do that … you fly. It’s her mission to help as many women as possible believe in themselves and use their authentic voices to attract in everything they want - more success, more freedom, more impact, more purpose. 

00:00 - 00:00 “Everything has a Value. You’re either eroding your own trust or building it.”

00:00 - 00:00 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:00 - 02:15 Tracey’s Bio

02:16 - 13:33 Marketing Essentials Moment: Marketing Plan Basics

13:34 - 14:13 Welcome to the show, Tracey!

14:14 - 17:49 Helping solopreneurs to get healthy and define their personal brand

17:50 - 22:36 Giving value to what you can offer

22:37 - 26:57 Magnetic marketing course

26:58 - 32:46 Organic and authentic growth in social media

32:47 - 33:16 Get $10 off your first $100 order of Coach Outlet products! 

33:17 - 38:15 Resources that can help you overlap your passion and interests

38:16 - 40:18 Boosting your productivity by understanding your worth

40:19 - 42:26 Organic traffic from Pinterest

42:27 - 50:41 Growth mindset

50:42 - 52:35 Measuring backward

52:36 - 53:15 Reach out to Tracey on Instagram

53:16 - 53:49 Subscribe to The Magnetic Marketing & Mindset Show with Tracey Pontarelli.

53:50 - 54:01 Share this out in the world! Enjoy your Marketing journey!

54:02 - 54:49 Join The Marketing Expedition Community today!

#personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #solopreneurs #smallbusiness #advertising

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Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the importance of mixing creativity and information to teach others how they can connect with their audience on a deep level. Amy now brings her expertise to others so they can share their message from the stage!

00:00 - 00:17 “A confused mind doesn't buy so if it seems confusing, or they don't understand why we would be asking a question, and then they'll click out of it.”

00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:17 Amy’s Background

01:18 - 11:45 Marketing Essentials Moment: Video Production Cost

11:46 - 13:57 Amy, Welcome to the show!

13:58 - 16:42 Amy’s career journey from corporate to entrepreneurship

16:43 - 20:48 Tips for event preparation

20:49 - 26:22 Resources that helped Amy to be a multi-time author

26:23 - 27:12 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month.  

27:13 - 29:43 Helping authors/speakers spread their message on stage

29:44 - 35:19 Building authority and positioning as a speaker

35:20 - 37:37 Promoting their business

37:38 - 41:36 Getting to the right people that you want through pre-qualifiers

41:37 - 48:33 Success story

48:34 - 51:15 Network within your inner circle

51:16 - 53:37 Establishing their brand by being an author and a motivational speaker

53:38 - 55:13 Reach out to Amy  

55:14 - 56:09 Culture and Brand Camp

56:10 - 56:49 Pleasure to have you on the show, Amy! Enjoy your Marketing journey!

56:50 - 57:36 Join The Marketing Expedition Community today!

#entrepreneur #business #motivation #success #entrepreneurship #publicspeaking #publicspeaker #leadership #communication #motivation #markeing #branding #advertising

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Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 

00:00 - 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart

00:13 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:32 - 02:34 Brian’s Bio

02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix

09:03 - 11:14 Welcome to the show, Brian!

11:15 - 16:50 From television production to beginning his career in digital

16:51 - 21:20 Programmatic connected Television

21:21 - 25:45 Customization and personalization

25:46 - 27:29 Data is the new oil

27:30 - 31:16 The ability to see analytics

31:17 - 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today! 

32:03 - 37:44 Projections for 2023 consumer journey.

37:45 - 40:33 Customer acquisition

40:34 - 42:04 Reach out to Brian 

42:05 - 47:07 How marketers can expand their audience’s reach through pay TV

47:08 - 51:22 Creating a seamless experience journey for the consumers

51:23 - 52:40 Thank you, Brian! Enjoy your Marketing journey!

52:41 - 53:27 Join The Marketing Expedition Community today!

#ott #ctv #ottadvertising #ctvadvertising #digitaladvertising #digitalmarketing #digitalmarketingtips #business #marketing #advertising #branding #strategus 

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Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 

00:00 - 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth

00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:34 Warren’s background

02:35 - 05:18 Marketing Essentials Moment: NMTNY 2023

05:19 - 07:15 Welcome to the show, Warren!

07:16 - 09:53 Warren’s entrepreneurial journey in Boise

09:54 - 11:51 Building a marketing partnership for success

11:52 - 15:25 What to stop, start keeping, and tweak

15:26 - 16:06 Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit. 

16:07 - 18:58 Sending out your core messages objectively

18:59 - 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards

21:49 - 25:08 Future marketing leaders’ development

25:09 - 27:50 Staying on top of trends and technology

27:51 - 31:42 Providing value and educating people

31:43 - 32:40 Cosmetic innovation for every generation. Visit Spa35  

32:41 - 34:46 Warren's nuggets of wisdom for aspiring entrepreneurs

34:47 - 35:22 Give us a review! Enjoy your Marketing journey!

35:23 - 36:08 Join The Marketing Expedition Community today!

#leadershipdevelopment #leadership #leadershipskills #education #marketing #business #businessdevelopment #advertisiting #branding #entrepreneur #marketingtrends #technology #spa35

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Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life. 

00:00 - 00:11 “Start small, make it easier, and celebrate small wins along the way.” — Jason Harwood

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 00:55 Jason’s Bio

00:56 - 07:35 Marketing Essentials Moment: AI Chatbot Technology

07:36 - 08:56 Welcome to the show, Jason!

08:57 - 13:04 Why am I still miserable?

13:05 - 16:19 What helps you feel that sense of fulfillment?

16:20 - 24:58 Challenges of habit formation

24:59 - 26:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

26:01 - 28:12 Celebrate your attainments

28:13 - 30:50 Happily Ever Habits Podcast

30:51 - 34:01 Resources that make impacts for Jason

34:02 - 39:14 Building actual relationships in your network

39:15 - 40:35 Adapting to world changes

40:36 - 42:19 Stop doing more. Start doing better. Visit Jason. 

42:48 - 43:06 Thank you so much, Jason! Enjoy your Marketing journey!

43:07 - 43:52 Join https://themarketingexpedition.com today

#habits #motivation #mindset #creatinghabits #habits #healthyhabits #dailyhabits #marketing #advertising #growyourbrand #entrepreneur #business #marketingtips 

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This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.

00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:18 - 02:38 Register here, grab your lunch and laptop and watch every 2nd Thursday Live Webinar 

02:39 - 07:17 New Marketing Trends for the New Year

07:18 - 11:22 Get a glimpse into an incredible line-up of industry trailblazers at Leap 2023 Conference 

11:23 - 13:17 Explore the essence of creativity at The Creativity Conference 

13:18 - 14:24 National Association of Broadcasters Post Production World Conference

14:25 - 15:14 Nadine West offers awesome, affordable outfits that are delivered to your doorstep. 

15:15 - 18:57 Culture and Brand Camp on September 2023

18:58 - 22:25 Marketing Audit. Listen to some of our clients discuss what they went through in the process

22:26 - 25:46 Marketing Needs Assessment. Find out more about the client onboarding process

25:47 - 28:09 The Marketing Expedition Podcasts. Ranked within the top 5% of the most popular podcasts globally.  

28:10 - 31:48 Find us in downtown Nampa! Contact us!

31:49 - 31:56 Enjoy your Marketing journey!

31:58 - 32:43 Join The Marketing Expedition Community today!

#leap2023 #creativityconference2023 #NAB2023 #kitcaster #cultureandbrandcamp2023 #marketingtips #marketingstrategy #branding #advertising #peppershockmedia

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Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 

00:00 - 00:11 “Basically the ideas that you want to pitch this really big vision of how you want the world to change because of your business idea, and why it will change the way that people exist.” — Chelsey Roney

00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:14 Chelsey’s Bio

01:15 - 20:24 Marketing Essentials Moment: Email Deliverability

20:25 - 25:12 Welcome to the show, Chelsey!

25:13 - 30:28 An interactive map to share recommendations, curate local guides or visualize data for personal and business needs.

30:29 - 34:44 How Proxi was started

34:45 - 35:33 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 

35:34 - 38:30 Going through a tech accelerator program

38:31 - 44:34 Earning venture funding

44:35 - 46:23 Chelsey’s future marketing plan

46:24 - 49:36 Reviews that inspire Chelsey to keep experimenting and push forward

49:37 - 50:47 Visit Proxi

50:48 - 51:51 Thank you so much! Enjoy your Marketing journey!

51:52 - 52:38 Join The Marketing Expedition Community today!

#growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #businessgrowth #businesstips #entrepreneur #businessowner #businessstrategy #womeninbusiness #marketingstrategy #businesscoaching #marketingtips

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Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs. 

00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:28 Jessica’s Background

01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing

09:51 - 11:28 Welcome to the show, Jessica!

11:29 - 13:14 Successfully reducing the cost of customer acquisition

13:15 – 14:56 Putting together a message to reach your core audience

14:57 - 19:35 PPC Advertising

19:36 - 21:46 Keeping up with the latest trends

21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.

22:33 - 24:22 Double Sales / Zero Salespeople Book

24:23 - 27:07 Never stop learning and have confidence

27:08 - 30:34 Resources that Jessica taps into

30:35 - 34:30 Becoming story brand guide

34:31 - 35:05 Visit Tulip Media

35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!

35:56 - 36:43 Join The Marketing Expedition Community today!

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