Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach - Train - Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them. 

00:00 - 00:19 “Oh, I’m on social, I can be a marketer now, right?”

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:26 Anne and April’s background

01:27 - 06:10 Marketing Essentials Moment: Culture and Branding

06:11 - 08:09 Welcome to the show ladies!

08:10 - 12:25 How Anne and April started their collaboration

12:26 - 14:40 Branding their own agency, Forthright People

14:41 - 17:42 Growing the relationship with the community

17:43 - 20:15 Listening and connecting to clients

20:16 - 23:49 “Marketing becomes such a commoditized environment, that everyone feels that they can be a marketer.”

23:50 - 24:51 Consume your content on the go with Hello Audio! 

24:52 - 27:29 Cutting through the noise

27:30 - 31:31 Leverage and navigate the digital world

31:32 - 35:36 The Marketing Smarts Podcast

35:37 - 40:20 Helping women to see new opportunities and different paths

40:21 - 47:58 Resources that can help in keeping up with the trends

47:59 - 50:26 Value of perspective

50:27 - 53:54 Importance of having a mentor

53:55 – 54:50 Reach out and learn more at: https://www.forthright-people.com and https://www.linkedin.com/company/forthright-people

54:51 - 55:09 Thank you so much! Enjoy your Marketing journey!

55:10 - 55:56 Join The Marketing Expedition Community today!

#personalbranding #branding #personalbrand #marketing #digitalmarketing #socialmediamarketing #business #entrepreneur #advertising #branding #marketingtips #forthrightpeople #themarketingsmartspodcast

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Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 

00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 01:29 Mark’ Bio

01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages

05:23 - 07:08 Welcome to the show, Mark!

07:09 - 11:09 Extreme risk levels around decision making

11:10 - 15:01 How Mark started his company, Proof Analytics

15:02 - 22:53 The process of understanding data analytics

22:54 - 25:53 Predictive and prescriptive analytics software

25:54 -26:42 Explore the world of podcasting with Kitcaster!

26:43 - 28:43 Keeping up with the changes

28:44 - 34:55 The process of building an analytical model for the customer

34:56 - 37:33 Affordable and approachable tool for marketing

37:34 – 38:20 Combining data sets with analytics

38:21 - 40:29 Best way to reach Mark: Proof Analytics

40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey!

41:16 - 42:02 Join The Marketing Expedition today!

#analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding 

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Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, including Journal of Accountancy, South Carolina CPA Report, AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, CMSWire, CEO Blog Nation, and WinSavvy, as well as a number of podcasts, for his industry-specific knowledge and accounting expertise. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. He was selected based on his exceptional leadership skills and profession- al experience for the four-day Leadership Academy program, which he graduated in October 2018. In 2019, he was selected as one of CPA Practice Advisors 40 Under 40. When he is not helping clients build and grow their companies and agencies, Chris enjoys spending time with his wife and three young kids, playing golf, obsessing over efficient workflows, listening to Metallica, and rooting for his beloved Philadelphia Eagles. Every April, you can find him on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour's RBC Heritage event. 

00:00 - 00:20 Getting what you paid for…

00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 02:46 Chris Hervochon Bio

02:47 - 06:09 Marketing Essentials Moment: Customer Acquisition Cost

06:10 - 08:05 Chris, Welcome to the show!

08:06 - 09:10 Dealing with certainty and confidence

09:11 - 12:36 Gathering financial data around the marketing budget

12:37 - 14:19 The value of helping to scale an agency

14:20 - 16:14 QuickBooks Online

16:15 -22:59 Building contents based on the client’s needs

23:00 - 25:12 Red flags that have caused people to get audited

25:13 - 26:13 Consume your content on the go with Hello Audio! 

26:14 - 29:50 Period of economic weirdness

29:51 - 33:32 “There is a huge opportunity in the accounting space if you can figure out how to get comfortable being uncomfortable.” -Chris Hervochon

33:33 - 36:03 Accounting, base knowledge to be an entrepreneur

36:04 - 37:12 Best way to reach Chris at Better Way CPA 

37:13 - 37:51 Thank you so much, Chris! Enjoy your Marketing journey!

37:52 - 38:38 Join The Marketing Expedition Community today!

#accounting #business #accountant #finance #tax #bookkeeping #smallbusiness #taxes #entrepreneur #accountingservices #cpa #marketing #advertising #branding #marketingtips #betterwaycpa

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Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. 

00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin

00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 – 01:21 Tai’s Bio

01:22 - 07:57 Marketing Essentials Moment:  Importance of Mentorship in Business

07:58 - 09:09 Welcome to the show, Tai!

09:10 - 14:04 How to kickstart your email list with quizzes

14:05 - 18:02 Keeping it fun and engaging for your audience

18:03 - 19:52 Understanding who your audience is and their pain points

19:53 - 22:22 No time, no team, no tech, no problem!

22:23 - 24:33 The Value of Marketing

24:34 – 28:08 Difference between a quiz and a survey

28:09 - 29:12 Tai talks about her upcoming book launch

29:13 - 30:14 Consume your content on the go with Hello Audio! 

30:15 - 34:51 Lead magnet strategy

34:52 - 36:34 Tai’s future plans and goals

36:35 - 38:25 Tools and resources that can help in your business journey

38:26 - 41:32 Top marketing mistakes that people make

41:33 - 42:41 The “What if” question

40:24 - 43:50 Reach Tai Goodwin  

43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey!

44:29 - 45:16 Join The Marketing Expedition Community today!

#onlinequiz #quiz #onlinequizzes #marketingquiz #marketingstrategy #marketingtips #emailmarketing #marketingmistakes #branding #advertisiting #business #businessdevelopent #entrepreneur #thatmarketingteam

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Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers. 

00:00 - 01:18 Arielle’s Bio

01:19 - 11:36 Marketing Essentials Moment: New Marketing Trends

11:37 - 12:18 Welcome to Peppershock Media’s Marketing Expedition Podcast

12:19 - 14:26 Welcome to the show, Arielle!

14:27 - 19:06 Growing and reaching a wider audience

19:07 - 23:36 Combined tactics in email marketing

23:37 - 26:13 Arielle’s journey as a speaker

26:14 - 27:03 Kitcaster specializes in booking podcasts with massive audiences! Join Today!

27:04 - 29:53 What inspired Arielle into the podcast space

29:54 - 32:25 “I like to stay entertained both as a listener and as a creator and as somebody who helps creators.” -Arielle Nissenblatt

32:26 - 34:18 Getting your audience involved

34:19 - 36:23 Importance of newsletters

36:24 - 39:00 Arielle’s future goals

39:01 - 40:23 Buiding a community for your audience

40:24 - 40:47 How to subscribe: https://www.earbudspodcastcollective.org

40:48 - 41:25 Thank you so much, Arielle! Enjoy your Marketing journey!

41:26 - 42:12 Join The Marketing Expedition Community today!

#podcastmarketing #podcast #podcasting #podcaster #podcastshow #podcastinglife #podcasthost #podcastaddict #podcastlife #podcasts #branding #advertising #marketing #marketingtips #earbudspodcastcollective

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In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! 

Join The Marketing Expedition Community Today!

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Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers. 

00:00 - 00:51 Orsolya’s Bio

00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons

11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast

12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!

15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)

23:04 - 25:40 How brand builds trust

25:41 - 29:21 Building a brand that speaks to what the customer values

29:22 - 33:05 Understanding your Target Audience

33:06 - 33:45  Here’s a $25 credit to try Stitch Fix! Use our link to get your credit! 

33:46 - 39:07 Word of the Day: Functional Beauty

39:08 - 43:17 Transforming business brands from noise to clarity

43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein

43:28 - 48:23 Resources and mentors that inspire Orsolya

48:24 - 51:46 Sharing marketing tactics and words of wisdom

51:47 - 52:43 Fun, fame, or fortune?

52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net

53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey!

53:45 - 54:30 Join The Marketing Expedition Community today!

#marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3

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Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 

00:00 - 00:45 Rick’s Bio

00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels

05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:49 - 06:24 Welcome to the show, Rick!

06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur

10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company

14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers

16:30 - 21:13 Be Authentic and Stand out from the Competition

21:14 - 22:52 Rick talks about the Quality Control of their Service

22:53 - 23:37 Sweatcoin – It Pays to Walk! 

23:38 - 27:48 The Process of Automation

27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/

28:19 - 30:56 Rick’s advice on starting your own business

30:57 - 34:10 The Trials and Tribulations of Growing your Business

34:11 - 35:29 “Delegate to Elevate.” - Rhea Allen

35:30 - 36:35 Thank you so much, Rick! Enjoy your Marketing journey!

36:36 - 37:22 Join The Marketing Expedition Community today!

#growingbusiness #smallbusiness #entrepreneur #marketing #business #marketingdigital #digitalmarketing #branding #businessrelationships #advertising #automation #authenticity #simplynoted

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Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.

Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 

00:00 - 00:54 Nora’s Bio

00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience

09:05 - 09:36 Use Rhea’s Promo code: MONTH1

09:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:06 - 11:23 Welcome to the show, Nora!

11:24 - 12:57 Architecting your Marketing Strategy

12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth

15:59 - 18:16 Defining your customer’s potential problems

18:17 - 23:45 Adopting to Market evolution

23:46 - 26:54 Increasing the Value of an Offer

26:55 - 32:13 What is a Private Podcast?

32:14 - 33:20 Monetizing your Private Podcast

33:21 -  34:21  Hello Audio is THE best format for creating aconnection between you and your audience!

34:22 - 38:51 Building a community through Success story Podcast

38:52 - 46:03 The resources that shaped Nora’s Marketing career

46:04 - 58:54 Top 10 ways How to effectively use Private Podcast

58:55 - 59:42 Reach out to Nora 

59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!

1:00:47 - 1:01:33 Join The Marketing Expedition Community today!

#podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio 

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Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.

"Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.

TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients. 

00:00 - 01:02 Joe’s Bio

01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising

11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

11:34 - 13:49 Say your last name for me, Joe!

13:50 - 17:22 The difference between growing and scaling your business

17:23 - 24:24 Architectural strategy in marketing

24:25 - 29:59 Understanding your vision for the business

30:00 - 35:04 Relationship building

35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria

41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!

42:16 - 50:10 The World of Content creation as an educator

50:11 - 57:50 The value of Skill-based learning

57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”

1:00:17 - 1:01:06 Empowering the people and users

1:01:07 - 1:01:50 How to reach Joe

1:01:51 - 1:06:38 Joe’s Podcast

1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!

1:07:18 - 1:08:04 Join The Marketing Expedition Community today!

#businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale

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