Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.

00:00 - 00:18 Heidi’s Bio

00:19 - 04:16 Marketing Essentials Moment: The Importance of Multi-purposing your Content

04:17 - 04:56 Welcome to Peppershock Media’s Marketing Expedition Podcast

04:57 - 05:47 Welcome to the show, Heidi! A little bit more about Heidi!

05:48 - 06:49 Moms Making Six Figures 

06:50 - 08:41 Having a women’s support group

08:42 - 10:55 Heidi’s childhood

10:56 - 12:27 Sought out resources

12:26 - 13:46 Heidi shares her marketing outreach tactics

13:47 - 15:02 Moms Making Six Figures Podcast

15:03 - 18:29 Biggest surprise coming back to Boise

18:30 - 20:09 Motivating women to learn and grow

20:10 - 21:32 Other podcasts that Heidi listens to

21:33 - 22:23 Nadine West offer  

22:24 - 23:47 People that helps Heidi along her journey

23:48- 27:10 Success story

27:11 - 30:37 Heidi’s 5-year projection

30:38 - 34:07 Rhea shares tactics and techniques in podcasting

34:08 - 35:15 Challenges that Heidi faced and overcame

35:16- 36:01 Fun, Fame or Fortune?

36:02- 38:03 Reach out to Heidi

38:04- 38:34 Thank you so much! Share this out in the world and give us a review!

38:35 - 39:21 Join The Marketing Expedition Community today

Nadine West. Share and Get $10! Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase. 

#womenleadership #womenleaders #leadership #womenempowerment #womensupportingwomen #womeninbusiness #womeninleadership #leadershipskills #leadershiptips #marketing #advertising #branding #momsmakingsixfigures

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Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team's sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people's success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids. 

00:00 - 01:33 Christina’s Bio

01:34 - 02:36  Aspiration. Do Well. Do Good.

02:37 - 05:46 Marketing Essentials Moment: Marketing Automation: Using email list databases

05:47 - 06:21 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:22 - 08:21 Welcome to the show! All about Christina Ward

08:31 - 12:10 Challenges of being a realtor

12:11 - 13:44 Real estate market shift

13:45 - 16:30 Impacts of different generation cultures on the real estate market

16:31 - 23:00 Christina shares her marketing tactics

23:01 - 25:37 Home makeover events

25:38 - 28:02 Building relationships and networks

28:03 - 31:01 Success stories

31:02 - 38:40 Providing authentic customer service and relationships

38:41 - 43:30 Growing your real estate database

43:31 - 44:45 How to reach Christina

44:46 - 46:01 “We’re always looking for the next client, and sometimes we forget they’re right under our nose.” -Christina Ward

46:02 - 46:12 Thank you so much, Christina! Enjoy the journey!

46:13 - 46:59 Join The Marketing Expedition today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. 

#realestate #realtor #realestateagent #networking #business #marketing #entrepreneur #network #networkmarketing #success #motivation #smallbusiness #leadership #advertising #branding #customerservice

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Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!

00:00 - 00:57 Darshan’s Bio

00:58 - 01:54 EyeBuyDirect Offer 

01:55 - 06:10 Marketing Essentials Moment: What is your GTM (Go To Market Strategy)?

06:11 - 06: 28 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:29 - 08:17 Welcome to the show Darshan!

08:18 - 10:18 How incubator programs help entrepreneurs, where to fit their products/services

10:19 - 12:41 Talking about Cloud kitchens as an example of an Incubator program

12:42 - 15:53 “People are looking towards experiences to distinguish the products/service.”

15:54 - 17:04 Having insights as tomorrow’s facts

17:05 - 18:03 Learning and growing through challenges

18:04 - 20:09 Acquiring new ideas and perspectives from younger minds

20:10 - 21:25 Darshan share some tips and motivations

21:26 - 23:01 Key to being successful over the long run

23:02 - 25:57 About Darshan’s book ‘Getting to Aha!’

25:58 - 26:27 How to reach Darshan

26:28 - 26:46 Thank you so much for joining us! Enjoy the journey!

26:47 - 27:33 Join The Marketing Expedition Community today!

EyeBuyDirect. Get $10 in EBD Credits just for creating an account! Seriously, that’s all you have to do. 

#incubator #startups #startup #accelerator #entrepreneurs #entrepreneurship #innovation #business #motivation #success #marketing #branding #advertising #marketingstrategy #marketingtips

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Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.  

00:00 - 00:47 Jana’s Bio

00:48 - 01:32 https://www.peppershock.com/product/billie-razors-offer/

01:33 - 19:02 Marketing Essentials Moment: Time Blocking, Planning, and Focus on Beast Mode

19:03 - 19: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast

19:33 - 22:17 Welcome to the show, Jana! Walk us through!

22:18 - 25:56 “Take your mess and turn it to your message; then take your message and turn it to your mission.” -Jana Danielson

25:57 - 29:22 The anatomy of pain

29:23 - 36:50 Jana shares her marketing strategy

36:51 - 41:03 Starting her first webinar

41:04 - 44:01 What success looks and feels like for Jana

44:02 - 46:26 Resources for business growth

46:27 - 51:36 Pivoting through the challenges of the pandemic

51:37 - 52:54 How to reach Jana

52:55 - 54:30 Jana’s final advice

54:31 - 55:00 Thank you so much, Jana! Enjoy the journey

55:01 - 55:46 Join https://themarketingexpedition.com today!

Hey! Billie is a female-first shave and body brand that’s putting an end to the Pink Tax on razors. By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 

#onlinewellness #wellness #marketingstrategies #marketing #marketingtips #digitalmarketing #marketingstrategy #webinar #pandemicpivot #coochball #goochball #branding #advertising 

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Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization). 

00:00 - 01:00 Natasha’s Bio

01:01 - 01:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:37 - 03:26 Welcome to the show, Natasha! A mid-western girl’s story

03:27 - 04:09 The go-to experience design and entertainment booking company, Entire Productions

04:10 - 07:20 Her book “Relentless: Homeless Teen to Achieving the Entrepreneur Dream”

07:21 - 13:20 How Natasha was inspired to share her story

13:21 - 15:51 Goal: To impact people positively

15:52 - 17:14 Natasha giving a hint of what to discover in her book

17:15 - 18:05 Join Kitcaster Today! 

18:06 - 24:00 Natasha shares her key marketing strategies

24:01 - 26:09 Events for March

26:10 - 27:17 About the book launch

27:18 - 27:35 “In Experiential Marketing, you’re not selling. You’re having people experience the brand.” - Natasha Miller

27:36 - 28:22 More books to come under Poignant Press Label

28:23 - 30:16 Contact Natasha

30:17- 31:18 Thank you so much, Enjoy the journey!

31:19 - 32:05 Join The Marketing Expedition Community today

Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. Sign Up Today!

#bookwriting #writing #author #writer #writingcommunity #inspiration #entrepreneur #business #motivation #success #entrepreneurship #entrepreneurdream #marketing #branding #advertising #relentless, #marketingtips

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Annmarie Kelly has been married SEVEN Times...to the same man...for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them - how to keep their personal power in their relationship and escape the ‘til death do you part” stranglehold of marriage. She’s active with many women’s communities and local charities, as well as the Victorious Woman Scholarship at Neumann University (her alma mater). She loves traveling, ballroom dancing, and spending time with her wonderful spouse, Joseph Eagle, and her beautiful, good friends. 

00:00 - 01:11 Annmarie’s Bio

01:12 - 02:10 https://www.peppershock.com/product/nadine-west-offer/

02:11 - 08:08 Marketing Essentials Moment: Customer Acquisition Cost

08:09 - 08: 36 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:37 - 11:52 Annmarie Kelly, Welcome to the show!

11:53 - 16:38 Annmarie came up with the idea for a five-year marriage

16:39 - 18:11 Comparing marriage to marketing

18:12 - 21:05 Writing the book “The Five-Year Marriage: Shifting the Marriage Paradigm” for women wanting to be independent

21:06 - 26:37 How Joseph (her husband) supports her in her journey

26:38 - 32:12 Helping people explore the process of “marriage reset”

32:13 - 33:14 Annmarie’s marketing tactics

33:15 - 34:01 Talking about her next wedding

34:02 - 35:15 Fundraising and scholarship programs

35:16 - 37:49 Empowering women

37:50 - 38:19 Connect with Annmarie

38:20 - 39:31 “Touch is very healing.” -Annmarie Kelly

39:32 - 39:51 Thank you so much, Annmarie!

39:52 - 40:08 Share this Podcast with others and enjoy the journey!

40:09 - 40:55 Join https://themarketingexpedition.com today!

Nadine West. Share and get $10. Give friends $10 + FREE SHIPPING with their first order, and you’ll get $10 when they make a purchase. 

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Erik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope and purpose. 

00:00 - 01:19 Erik’s Bio

01:20 - 03:00 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

03:47 - 09:09 Marketing Essentials Moment: Using Visual Content in Your Marketing

09:10 - 09: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:33 - 14:57 Welcome to the show, Erik! Give us what you got!

14:58 - 16:41 The Erik Allen Show

16:42 - 18:55 Erik’s daily motivation and his main focus

18:56 - 19:44 What brought Erik back to Idaho

19:45 - 23:51 Erik shares some of his Podcast highlights

23:52 - 25:48 “If you’re strong enough to be able to share your story; that could open up tons of doors!” –Erik Allen

25:49 - 31:27 Tips on WHAT TO DO and NOT WHAT TO DO as a podcast host

31:28 - 33:43 Other Podcast shows that Erik recommends

33:44 - 35:26 Erik’s aspirations for his show

35:27 - 37:27 How Erik got his first Podcast sponsorship

37:28 - 38:04 Fun, Fame, or Fortune?

38:05 - 39:03 Better, Faster, or Cheaper?

39:04 - 40:15 The beard!!!

40:16 - 41:03 Thank you so much! How to reach Erik

41:04 - 41:27 Share this Podcast with others and enjoy the journey!

41:28 - 42:14 Join https://themarketingexpedition.com today!

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#podcasting #podcast #podcasts #storytelling #story #storyteller #inspiration #motivation #mma #mixedmartialarts #topratedmma #marketing #branding #advertising  #marketingtips

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Ally is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created "Women in STEM, Medicine, and Law" scholarship and build its message into something even bigger.

00:00 - 00:41 Ally’s Bio

00:42 - 02:07 https://www.peppershock.com/product/billie-razors-offer/

02:08 - 07:08 Marketing Essentials Moment: Public Relations basics and tips.

07:09 - 07:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

07:45 - 08:04 Welcome to the show Ally!

08:05 - 10:15 Ally created a scholarship for women after a demoralizing comment by a professor

10:16 - 13:36 Raising the funds

13:37 - 14:50 Bronco Giving Day

14:51 - 15:57 Local and National shows that Ally appeared on

15:58 - 19:35 Creating a positive trend from something destructive

19:36 - 23:05 “Do things to help women where they belong” -Ally Orr

23:06 - 27:28 Launching the scholarship for women

27:29 - 28:37 How to donate - https://www.gofundme.com/f/boise-state-university-scholarship-for-stem-women/donate

28:38 - 30:05 Ally’s merchandise https://www.bonfire.com/store/meddlesome-merch/

30:06 - 31:14 Amending the scholarship

31:15 - 31:46 Thank you so much Ally for joining me today! Enjoy the journey!

31:47 - 32:32 Join https://themarketingexpedition.com today!

Hey! Billie is a female-first shave and body brand that’s putting an end to the Pink Tax on razors. By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 

#womeninstem #stem #womeninscience #womenintech #science #womenempowerment #womeninengineering #steminist #BSU #broncogivingday #scholorships #fundraising #marketing #branding #advertising

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Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. 

00:00 - 00:54 Bryan’s Bio

00:55 - 01:46 https://www.peppershock.com/product/strike-tax-advisory/

01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software

04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:09 - 07:11 Bryan, welcome to the show!

07:12 - 09:57 Validating service providers for Green Pal

09:58 - 13:02 Pricing model from the platform

13:03 - 17:59 Bryan shares his marketing strategies

18:00 - 19:45 “People don’t want to be sold to, they want to be communicated with.” - Bryan Clayton

19:46 - 21:17 Being a generalist

21:18 - 22:54 Bryan got his start as a teenager in entrepreneurship

22:55 - 27:07 Resources to keep on top

27:08 - 28:30 Realizing his target market

28:31 - 31:52 All about Green Pal an ‘Uber for lawn-care’ technology platform

31:53 - 34:00 Advice on starting a software-based business

34:01 - 35:27 Being a software developer

35:28 - 37:02 Bryan’s key to success

37:03 - 37:25 How to reach Bryan

37:26 - 37:54 Bryan, Thank you so much! Enjoy the journey!

37:55 - 38:40 Join https://themarketingexpedition.com today!

Strike Tax Advisory is helping small and large businesses reinvest this assistance back in their business to continue growing. Visit Striketax.com to learn more today. 

#softwarebusiness #software #socialmedia #brand #creator #entrepreneur #softwaredevelopment #business #motivation #success #entrepreneurship #branding #marketing #advertising #greenpal 

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Lisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and public organizations in all industries. www.turnaroundbook.com

00:00 - 01:43 Lisa’s Bio

01:44 - 02:40 https://www.peppershock.com/product/aspiration-75-offer/

02:41 - 09:33 Marketing Essentials Moment: Identifying Your Target Market

09:34 - 09: 57 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:58 - 11:00 Lisa, welcome to the show!

11:01 - 13:47 Lisa’s 40-year career journey

13:48 - 16:42 Success story

16:43 - 20:57 Lisa as a political appointee during the Reagan Administration.

20:58 - 22:43 Her passion in helping non-profit organizations

22:44 - 24:24 The very first female US Ambassador to the 2005 World Expo

24:25 - 27:42 Mentors that influenced Lisa in her career path

27:43 - 31:44 “Innovation is changing the market rapidly” –Lisa Gable

31:45 - 34:48 Inspiration in writing her brand-new book, Turnaround

34:49 - 39:15 Talking to top book reviewers and promoting her book

39:16 - 40:13 Lisa’s future goals

40:14 - 40:53 Thank you so much Lisa! Enjoy the journey!

40:54 - 41:39 Join https://themarketingexpedition.com today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. 

#leadership #motivation #success #business #entrepreneur #publishing #books #bookmarketing #innovation #marketing #branding #advertising #leadership #goals #turnaround #turnaroundbook

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