Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. 

00:00 - 00:30 Kate’s Bio

00:31 - 01:14 https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/

01:15 - 05:57 Marketing Essentials Moment: The Importance of Performing a Competitive Analysis

05:58 - 06:19 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:20 - 08:19 Welcome to the show Kate!

08:20 - 09:31 Success story

09:32 - 11:22 The forgotten platform

11:23 - 13:37 Utilizing Pinterest in business and personal use

13:38 - 15:48 Pinterest’s algorithm

15:49 - 17:48 Incorporating elements to Pinterest

17:49 - 19:33 Podcast to Pinterest post

19:34 - 21:08 New age of social media marketing on Pinterest

21:09 - 22:53 Tips in creating an effective Pinterest board

22:54 - 24:13 Social media strategies on Pinterest

24:14 - 26:37 Kate shares some of her marketing approach

26:38 - 28:47 Pinterest Demographics

28:48 - 30:32 Keeping up with the trends on Pinterest

30:33 - 33:11 Kate’s monetization strategies in podcast

33:12 - 35:12 “Don’t chase someone else’s success” –Kate Ahl

35:13 - 38:33 KOLBE test

38:34 - 40:41 About Simple Pin Collective

45:21 - 46:04 How to reach Kate

46:05 – 46:30 Thank you so much, Kate! Enjoy the journey!

46:31 - 47:15 Join https://themarketingexpedition.com today!

Hi, we’re Sweatcoin. We want a healthier you on a healthier planet. We achieve this by converting your steps into a currency to spend on cool products and services. Check out this free app — It Pays to Walk 

#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinterestsuccess #digitalmarketing #branding #marketing #advertisting #monetizationstrategies 

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Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.

00:00 - 00:30 Rich’s Bio

00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/

01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?

03:10 - 03:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

03:30 - 05:16 Welcome Rich!

05:17 - 07:27 Direct Response Advertising

07:28 - 13:58 Success stories on Rich’s wide array of different clients

13:59 - 14:42 Monday.com is a project management platform

14:43 - 18:28 Rich talks about their process in creating ads

18:29 - 20:31 CPM - How much it cost to reach a thousand people

20:32 - 24:14 Testing commercial ads

24:15 - 25:39 Conversing with clients about the budget

25:40 - 29:47 Tools and resources that can help you on your journey

29:48 - 32:07 Rich’s vision on the Media world

32:08 - 33:47 Quick-pick!

33:48 - 35:14 If you could step into my shoes for a moment, what would you have asked yourself?

35:15 - 38:18 Rich’s biggest marketing challenge recently

38:19 - 40:41 How to reach Rich

40:42 - 41:11 Thank you so much for joining us today Rich! Enjoy the journey!

41:12 - 41:56 Join https://themarketingexpedition.com today!

Schedule Once, super powered customer scheduling. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

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Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.

00:00 - 00:44 Lisa’s Bio

00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/

01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!

04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:15 - 06:06 Welcome to the show, Lisa!

06:07 - 08:43 Success stories on Lisa’s journey

08:44 - 11:03 “Sparking Your Business, 9 Steps of Gratitude” book

11:04 - 13:42 Lisa’s goals & visions

13:43 - 17:55 Rhea’s passion to interact with a live audience

17:56 - 19:50 Encouraging small businesses

19:51 - 27:37 Resources that can help market your own business

27:38 - 28:21 “You can either see other businesses as collaborators or you can see them as competitions.” – Lisa Condon

28:22 - 32:27 Challenges vs. Opportunities

32:28 - 37:14 Lisa is a certified Six Sigma Black Belt!

37:15 - 41:46 Running a values-based business

41:47 - 42:56 How to reach Lisa

42:57 - 43:19 Thank you so much, Lisa! Enjoy the journey!

43:20 - 44:05 Join https://themarketingexpedition.com today!

Coach Outlet Discount. Get $100 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen. 

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Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf. 

00:00 - 01:11 Nick’s Bio

01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/

02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer? 

08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast

09:16 -10:27 Welcome to the show, Nick!

10:28 - 16:43 Effects of the pandemic in the digital world

16:43 - 18:12 Starting trade shows in the new normal

18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger

20:15- 22:53 Nick’s variety of marketing events

22:54- 24:43 Being effective in both face to face and digital marketing

24:44 - 27:15 Success story

27:16 - 32:18 Engaging tactics in marketing

32:19 - 33:50 How to reach Nick

33:51 - 35:49 Rhea’s Five-R’s

35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/

37:09 - 38:47 Resources in keeping up with the trends

38:48 - 39:40 Nick’s favorite book

39:41- 40:58 Thank you so much, Nick! Enjoy the journey!

40:59 - 41:44 Join https://themarketingexpedition.com today!

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#facetofacemarketing #tradeshow #tradeshowmarketing #eventplanning #marketing #advertising #branding #marketingtips #marketingstrategy #newnormal #digitalmarketing #digitalmarketingstrategy

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Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise. 

00:00 - 00:51 Yuki and Allison’s Bio

00:52 - 02:56 Nadine West offer

02:57 - 10:13 Marketing Essentials Moment: What is Clubhouse and why you should join.

10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:37 -12:02 Welcome ladies!

12:03 - 13:16 Yuki on relationship building and information

13:17 - 14:01 Allison’s transition from journalism to communication and marketing

14:02 - 1 9:05 Working at unBound 

19:06 - 23:09 Giving the people free access

23:10 - 24:24 During the pandemic

24:25 - 27:40 Spreading the word about unBound

27:41 - 28:55 Favorite book?

28:56- 34:20 Yuki and Allison share some of their resources

34:21 - 36:08 Yuki was amazed as a newcomer to unBound

36:09 - 37:47 Allison was pleasantly surprised that people are engaging to their focus groups

37:48- 40:52 If you have an unlimited budget, what would you spend it on

40:53 - 45:43 Library as centers of connection for people

45:44 - 47:24 How to reach Yuki, Allison, and the Meridian Library District

47:25 - 48:18 New Marketing Trends for the New Year

48:19 - 49:03 Ladies, Thank you so much! Enjoy the journey!

49:04 - 49:49 Join https://themarketingexpedition.com today!

Nadine West. Give friends $10 + FREE SHIPPING with their first order, and you'll get $10 when they make a purchase

#librariesareawesome #libraries #marketinginnovation #innovation #marketingstrategy #marketing #entrepreneur #smallbusiness #brandmanagement #brandingstrategy #marketingtips #meridianlibrarydistrict #advertising #branding #marketing

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Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally. 

00:00 - 00:36 Kim’s Bio

00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/

02:14 - 08:11 Marketing Essentials Moment: Why Should I Hire a Marketing Agency?

08:12 - 08:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:40 -10:00 Welcome to the show Kim!

10:01 - 15:36 What does the SBDC do?

15:37 - 20:57 Kim shares some of her marketing journey

20:58 - 27:03 Keeping up with the trends!

27:04 - 33:00 “New Marketing Trends for the New Year” sneak peek!

33:01 - 33:44 “Embrace the changes!” - Kim Sherman-Labrum

33:45 - 47:12 Rhea and Kim enjoyed the nostalgia brought on to the show

47:13 - 48:13 Moving forward to the future

48:14 - 49:53 Words of wisdom from Kim

49:54 - 50:48 Thank you so much, Kim! Enjoy the journey!

50:49 - 51:35 Join https://themarketingexpedition.com today!

#employeeretention #employeeengagement #recruitment #workplaceculture #workplace #business #hiring #smallbusiness #smallbusinessdevelopment #ISBDC #entrepreneur #marketing #advertising #branding

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Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need. 

00:00 - 00:22 Tracey’s Bio

00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/

01:08 - 07:47 Marketing Essentials Moment: The Importance of Using Photos of People in Your Social Media

07:48 - 10:07 https://www.peppershock.com/events/

10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:37 - 12:50 Welcome to the show, Tracey!

12:51 - 14:30 Tracey as a Director of Relationship Development for Paul Davis Restoration of Idaho

14:31 - 17:39 What drives brand reputation

17:40 - 20:12 “Marketing is showing value, not product demonstration” – Tracey Mooney

20:13 - 23:22 Getting involved in the community

23:23 - 25:41 Tracey overcomes stage-4 cancer

25:42 - 29:03 Fun is contagious

29:04 - 31:06 Word of Mouth Marketing

31:07 - 35:06 Advice that you wish you would have had before you started your path

35:07 - 37:20 Tips for people getting into the workplace

37:21 - 40:31 Cool, fun, and awesome events for businesswomen that Rhea and Tracey worked together

40:32 - 44:57 New Marketing Trends for the New Year event with Tracey

44:48 - 46:30 Words of wisdom from Tracey

46:31 - 47:04 How to reach Tracey

47:05 - 47:32 Thank you Tracey and see you next year! Enjoy the journey!

47:33 - 48:18 Join https://themarketingexpedition.com today!

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of a stock and we’ll get a bonus too. 

#brandreputation #branding #digitalmarketing #brandimage #brandidentity #brand #socialmediamarketing #brandbuilding #brandstrategy #brandawareness #business #marketing #advertising  

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This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!

00:00 - 00:54 Fun interview with my 8th grader son Kaden

00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/

01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok

07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:16 - 09:04 Welcome Kaden!

09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy

13:21 - 15:42 What kind of things Kaden posts on Tiktok

15:43 - 17:10 Kaden’s favorite things to watch

17:11 - 18:41 Xbox vs. Playstation

18:42 - 21:34 Kaden with his Hot Wheels collection and other cool cars

21:35 - 24:21 “It’s hard to get money when you’re this young.” - Kaden

24:22 - 26:48 All about the fun stuff!

26:49 - 28:58 What catches Kaden’s attention

28:59 - 31:50 Schooling during the pandemic

31:51 - 35:25 “What do you want for Christmas?!”

35:26 - 36:35 Kaden’s music choices

36:36 - 40:18 “What do you want to be when you grow up?”

40:19 - 40:58 Thank you Kaden for that fun interview!

40:59 - 41:43 Join https://themarketingexpedition.com today!

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#tiktok #instagram #socialmedia #viral #trending #hotwheels #xboxvsplaystation #marketing #advertising #branding #marketingtips #marketingstrategy 

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Daniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same. 

00:00 - 00:33 Daniel's Bio

00:34 - 14:10 10 Marketing Essentials Moment: Relationship Building vs. Networking

14:11 - 15:39 Aspiration offer https://www.peppershock.com/product/aspiration-75-offer/

15:40 - 16:09 Welcome to Peppershock Media’s Marketing Expedition Podcast

16:10 - 17:30 Welcome Daniel

17:31 - 18:50 What made Daniel decide to start law school

18:51 - 20:15 Starting a non-profit

20:16 - 21:54 Success stories in helping people

21:55 - 24:04 Universal Design is the catalyst

24:05 - 25:44 Incorporate with marketing agencies to improve SEO

25:45 - 26:56 Daniel's Ideal clients

26:57 - 28:24 Building a virtual community for individuals with a disability

28:25 - 31:18 Reaching out to people who want to know more about blindness

31:19 - 36:36 Starting from scratch and building way back up

36:37 - 38:53 "Go after what you want to do rather than what you think you're capable of."

38:54 - 39:50 Staying on top

39:51 - 40:44 How to connect with Daniel

40:45 - 41:34 Help people to navigate in this world wherein

41:35 - 42:24 Thank you Daniel and thank you everyone for listening.

42:24 - 43:10 Join https://themarketingexpedition.com today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

#nonprofit #nonprofitorganization #education #support #helpingothers #motivation #representation #inspiration #inclusion #disabilityawareness #disabilityadvocate #universaldesign #marketingagencies #advertising #branding #marketing #peacesofme

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Taylor Ryan is a 6x start-up founder originally from Washington, DC, but now living in Europe for the last 6 years. Taylor has 14+ years of marketing experience and is the CEO of KlintMarketing.com and GrowthSecrets.org. Taylor has 100+ keynotes over the last 3 years and was a finalist for the Ecosystem Hero of the Year 2020 Denmark (Nordic Start-up Awards). Taylor wears many hats; a start-up junkie, growth-hacker, CEO, corporate innovator, digital marketing agency owner, angel investor, and mentor.

0:00 - 0:25 Taylor’s Bio

0:25 - 1:02 Peppershock Offer https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/

1:02 - 9:08 Marketing Essentials Moment: Voice Search Optimization

9:08 - 9:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

9:37 - 9:43 Welcome Taylor

9:43 - 11:10 Taylor’s Background

11:10 - 12:09 Why Taylor moved to Denmark

12:09 - 13:30 Where the Name Klint comes from

13:30 - 15:08 Building a business from scratch

15:08 - 17:15 Useful tools and resources

17:15 - 20:48 Video Marketing

20:48 - 24:37 SRT optimization

24:37 - 31:50 How Taylor achieves results

31:50 - 33:40 Opportunities for the future

33:40 - 36:36 Exploring the Metaverse

36:36 - 38:20 How can businesses step into the Metaverse

38:20 - 45:28 Something that surprised Taylor

45:28 - 46:52 The worst characteristic that has served you well

46:52 - 50:23 Something you wish you knew before starting your business

50:23 - 51:23 How to connect with Taylor https://dk.linkedin.com/in/taylorryan

51:23 - 52:02 Thanks For listening

52:02 - 52:32 Join https://themarketingexpedition.com today!

Hi, we’re Sweatcoin. We want a healthier you on a healthier planet. We achieve this by converting your steps into a currency to spend on cool products and services. Check out this free app — It Pays to Walk!

#marketingagency #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #branding #advertising #entrepreneur #smallbusiness #marketingideas

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