Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele. 

0:00 - 1:20 Brandy’s bio

1:20 - 2:11 Peppershock offer www.peppershock.com/product/raise-5-off-your-first-card/

2:11 - 5:07 Marketing essentials: Podcasting 101

5:07 - 5:27 Welcome to Peppershock Media’s Marketing Expedition podcast

5:27 - 6:00 Welcome Brandy

6:00 - 10:05 Brandy’s background

10:05 - 14:42 Networking through podcasts

14:42 - 19:05 Tips for being a better interviewee

19:05 - 21:45 What to expect from a podcast campaign

21:45 - 25:21 Emerging trends

25:21 - 29:33 Marketing tactics

29:33 - 35:38 Useful resources

35:38 - 37:09 Advice for getting started

37:09 - 38:55 What Brandy would’ve asked herself

38:55 - 40:08 If Brandy had an unlimited budget

40:08 - 40:50 How to contact Brandy [email protected]

40:50 - 41:19 Thank you, Brandy

41:19 - 42:00 Thanks for listening

42:00 - 42:30 Join www.themarketingexpedition.com today!

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#podcasting #podcast #podcasts #podcastlife #podcaster #podcastcampaign #podcastnetwork #podcastshow #podcastforbusiness #business #entrepreneur #marketingtactics #emergingtrends #advertising #branding #kitcaster

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Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. 

0:00 - 0:24 Mickie’s Bio

0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/

1:46 - 3:37 Marketing Essentials

3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast

4:00 - 4:15 Welcome Mickie

4:15 - 14:05 Mickie’s background

14:05 - 16:52 How to use eReleases

16:52 - 21:10 Helpful tools to measure performance

21:10 - 23:40 Tips for generating press releases

23:40 - 28:27 Thoughts on Help a Reporter Out

28:27 - 31:05 Advice from Mickie

31:05 - 32:23 What Mickie would’ve done differently

32:23 - 34:10 How to reach Mickie https://www.ereleases.com/ https://www.linkedin.com/in/publicity

34:12 - 34:17 Thank you, Mickie

34:17 - 35:16 Why you should consider PR

35:16 - 35:47 Thank you for listening

35:47 - 36:17 Join https://themarketingexpedition.com today!

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#pressreleasemarketing #pressrelease #marketing #branding #advertising #publicrelations #pr #prtips #socialmedia #socialmediamarketing #business #entrepreneur #agencylife #marketingstrategy #businessowner

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Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. 

0:00 - 0:47 Jeff’s Bio

0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/

1:49 - 5:00 Marketing essentials

5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast

5:18 - 5:33 Welcome Jeff

5:33 - 8:50 Jeff’s background

8:50 - 13:35 Tips from Jeff

13:35 - 18:42 Considerations for Search Engine Optimization

18:42 - 25:02 Helpful tools to measure performance

25:02 - 31:10 Jeff’s success stories

31:10 - 33:52 Advice from Jeff

33:52 - 34:43 How to connect with Jeff https://www.marketmuse.com/

34:43 - 36:00 MarketMuse’s offerings

36:00 - 40:34 Voice Search Optimization

40:34 - 41:18 Thank you, Jeff

41:18 - 41:50 Content strategy webinar

41:50 - 42:22 Thank you for listening

42:22 - 42:53 Join https://themarketingexpedition.com today!

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#seo #digitalmarketing #marketing #socialmediamarketing #contentstrategy #marketingstrategy #contentmarketing #leadgen #leadgeneration #branding #business #advertising #marketingtips #entrepreneur #marketmuse

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Curt Cuscino is also the Co-Founder & CEO of GoodFetch, a finTech comparison-shopping platform for consumers that enables consumers to shop, compare from 20+ major carriers, and buy insurance in under 10 minutes from wherever they are, whenever they want. The platform also added personal loan comparison-shopping in 2020 as its next step towards simplifying the financial aspects of the modern digital human so they get back to living and waste far less time in this arena. Curt is also the Founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, in coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.

00:00 - 00:50 About Curt Cuscino

00:55 - 01:20 $20 of bonus stock https://www.peppershock.com/product/stash-20-of-a-stock-offer/

01:20 - 04:21 This weeks marketing essentials moment: Ways to get more creative

04:21 - 04:33 Welcome to The Marketing Expedition Podcast

04:33 - 09:20 Welcome Curt Cuscino

09:20 - 11:17 How to reach Millenials

11:17 - 18:04 Working with visionary founders

18:04 - 26:31 Where is digital advertising headed?

26:31 - 32:28 The best tools for marketers and young entrepreneurs

32:28 - 33:26 Advertising on Tik Tok

33:26 - 38:26 Viral FOMO

38:26 - 42:12 Tips to being a successful entrepreneur

42:12 - 43:22 How to get in contact with Curt: https://www.hypelifebrands.com/

43:22 - 43:55 Thanks for listening to The Marketing Expedition Podcast

43:55 - 44:26 Join https://themarketingexpedition.com/ today!

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#startups #business #startup #entrepreneur #entrepreneurship #startuplife #entrepreneurs #marketing #branding #advertising #millennialmarketing #millennials #marketingstrategy #digitaladvertising #FOMO #hypelife 

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Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.

0:00 - 0:43 Rebecca’s Bio

0:43 - 1:02 Welcome to Peppershock Media’s Marketing Expedition podcast

1:02 - 6:10 Rebecca’s Journey

6:10 - 7:30 Rebecca’s success stories

7:30 - 9:46 Coaching background

9:46 - 11:33 Rebecca’s ideal client

11:33 - 13:50 Typical VA services

13:50 - 14:45 Rebecca’s goals

14:45 - 21:00 What to expect from a VA

21:00 - 23:33 Resources for VA’s

23:33 - 26:00 Content creation

26:00 - 29:25 Growing on TikTok

29:25 - 31:02 Marketing strategies

31:02 - 32:15 How to connect with Rebecca https://workwithbecca.com/

32:15 - 34:16 How to manage your TikTok

26:35 - 35:29 Other client’s journeys

35:29 - 36:09 Thanks Rebecca

36:09 - 36:25 Thank you for listening

36:25 - 36:55 Join https://themarketingexpedition.com today!

#onlinebusinessmanager #onlinebusiness #virtualassistant #onlinebusinesscoach #onlinebusinessowner #onlinebusinesstips #business #entrepreneur #womeninbusiness #businesscoaching #virtualassistantservices #marketing #advertising #branding 

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Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal.

0:00 - 1:58 Ken’s Bio

1:58 - 2:50 Sweatcoin https://www.peppershock.com/offers/

2:50 - 6:10 Marketing essentials

6:10 - 6:32 Welcome to Peppershock Media’s Marketing Expedition podcast

6:32 - 7:10 Welcome Ken

7:10 - 7:50 Ken’s journey

7:50 - 9:06 What is a sponsorship?

9:06 - 10:41 Firestone sponsorship story

10:41 - 12:13 Brand building with sponsorships

12:13 - 14:15 Sponsorship fulfillment

14:15 - 15:00 Lead generation

15:00 - 17:03 Why Ken works in sponsorships

17:03 - 19:29 Nonprofit sponsorships

19:29 - 23:00 Price structure of sponsorships

23:00 - 26:35 Most effective trinkets/tools for sponsorships

26:35 - 26:50 How to connect with Ken https://chargesponsorship.com/

26:50 - 27:45 Free and useful sponsorship tools

27:45 - 28:07 Thanks Ken

28:07 - 28:27 Thank you for listening

28:27 - 28:57 Join https://themarketingexpedition.com today!

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#sponsorship #sponsor #motivation #marketing #nonprofit #charity #business#networking #branding #advertising #marketingstrategy #charge #growyourbrand 

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Christina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, is due out in summer 2021. https://christinadelvillar.com/

0:00 - 1:35 Christina’s Bio

1:35 - 2:25 Schedule Once https://www.peppershock.com/product/schedule-once-offer

2:25 - 4:21 Marketing Essentials

4:21 - 4:42 Welcome to Peppershock Media’s Marketing Expedition podcast

4:42 - 5:09 Welcome Christina

5:09 - 6:08 Christina’s Journey

6:08 - 8:22 GRIT Marketing Method

8:22 - 11:00 Developing the GRIT Method

11:00 - 13:35 Webinar Story from Christina’s Book

13:35 - 19:00 Testimonials from Christina’s Career

19:00 - 22:15 Ideal Marketing Target

22:15 - 25:55 Helpful Resources

25:55 - 28:12 Christina’s Motivation

28:12 - 33:30 Christina’s Advice

33:30 - 36:06 How to Connect with Christina https://christinadelvillar.com/

36:06 - 36:30 Thank you, Christina

36:30 - 37:00 Thanks for listening

37:00 - 37:47 Join https://themarketingexpedition.com/ today!

Schedule Once; super powered customer scheduling. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

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Clay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiujitsu, and guitar.

00:00 - 00:30 About Clay Space

00:30 - 01:00 https://www.peppershock.com/offers/

01:00 - 05:01 Marketing Essentials Moment

05:01 - 05:17 Welcome to The Marketing Expedition Podcast

05:17 - 06:33 Welcome Clay Space

06:33 - 07:15 Working from home

07:15 - 08:41 Combining Crypto and fiction

08:41 - 11:54 What are NFT's?

11:54 - 17:34 What is Bitcoin

17:34 - 30:18 Environmental impact of Bitcoin

30:18 - 32:52 The large network of Bitcoin

32:52 - 35:26 Investing in Bitcoin

35:26 - 40:48 What other Cryptocurrencies are out there?

40:48 - 44:54 Worldwide currency

44:54 - 51:12 Marketing's roll in Bitcoin

51:12 - 52:14 Bitcoin and taxes

52:14 - 55:34 The why and how to get into Bitcoin

55:34 - 56:30 Clay's final thoughts and how to reach him!

56:30 - 58:57 Thank you, Clay

58:57 - 59:15 Thank you for joining us for The Marketing Expedition Podcast

59:15 - 59:44 Start your adventure today https://themarketingexpedition.com/

13 Tips for Developing an Email Marketing Campaign https://www.peppershock.com/2015/07/13-tips-for-developing-an-email-marketing-campaign/

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#cryptocurrency #bitcoin #crypto #blockchain #btc #forex #dogecoin #money #ethereum #trading #bitcoinmining #investment #forextrader #business #entrepreneur #marketing #advertising #branding #marketingstrategies 

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Jenn Graham is on a mission to design a more inclusive world. An activist, designer, and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter. Since starting Inclusivv as a social experiment in Atlanta, Jenn has built a global team and a digital platform that has already enabled thousands of conversations around the world—both in-person and virtual. Her clients range from Facebook to Coca-Cola, including beloved organizations such as The King Center, Sierra Club, and The Aspen Institute.

Featured as a “2020 World-Changing Woman in Conscious Business” by Conscious Media Company, and recognized by the Atlanta Business Chronicle as “Small Business Person of the Year – Rising Star” in 2019. Jenn’s work has also been recognized by President Obama and has received numerous awards for social impact and creative community engagement. https://www.inclusivv.co/

00:00 - 01:00 About Jenn Graham

01:00 - 02:00 This week’s sponsor Misfit Markets! https://www.peppershock.com/offers/

02:00 - 04:43 Rhea’s Marketing Tips

04:43 - 04:54 Welcome to the Marketing Expedition Podcast

04:54 - 06:57 Welcome Jenn

06:57 - 10:11 How a bike accident inspired Jenn

10:11 - 14:56 Rebranding your business

14:56 - 17:32 What it's like to work with Jenn

17:32 - 19:02 Working with TEDx Atlanta

19:02 - 24:14 How to get someone to hire your small business

24:14 - 27:18 Jenn’s goals

27:18 - 30:54 Being a woman entrepreneur

30:54 - 34:05 Helpful marketing tips

34:05 - 38:23 Devouring books

38:23 - 39:49 How to get ahold of Jenn - https://www.inclusivv.co/

39:49 - 40:50 Thank you Jenn

40:59 - 41:49 Be sure to join the https://themarketingexpedition.com/

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#sustainability #ecofriendly #environment #inclusiveness #diversityandinclusion #happiness #womeninbusiness #womenempowerment #smallbusiness #entrepreneur #girlboss #bossbabe #branding #marketing #advertising #marketingstrategy #Inclusivv

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David is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. David is a startup junkie, he has started service-based companies and several software companies. He believes that business can be a tool to help us build better relationships and connect us to a purpose far beyond ourselves. Warm Welcome exists because we believe that business, at its best, is personal and purposeful. www.warmwelcome.com/

0:00 - 0:40 David’s Bio

0:40 - 1:54 Schedule Once https://www.peppershock.com/product/schedule-once-offer

1:54 - 6:15 Marketing Essentials

6:15 - 6:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

6:34 - 6:48 Welcome David

6:48 - 8:55 David’s journey

8:55 - 14:25 Warm Welcome

14:25 - 18:05 Installation of Warm Welcome

18:05 - 20:40 Developing the app

20:40 - 22:16 David’s promotional tips

22:16 - 26:06 Starting simple

26:06 - 28:20 Helpful resources

28:20 - 29:45 David’s advice

29:45 - 30:26 How to connect with David https://www.warmwelcome.com

30:26 - 31:41 Thank you, David

31:41 - 31:54 Thanks for listening

31:54 - 32:27 Join https://themarketingexpedition.com/ today!

ScheduleOnce. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. Use this link

#videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing #videomarketingtips #socialmedia #contentmarketing #branding #advertising #business #videomarketingstrategy #sales #warmwelcome 

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