Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Mike Infanger is the owner of Infanger Insurance Inc., established in August of 2010. After a year of working for an independent insurance agency, Mike’s mom called him out of the blue and said she had a dream he starts his own agency. Initially, he told her he wasn't interested in switching because he was making good money. But, that started the idea in his head. Then, after reviewing his book of business, and knowing that if he stayed, he'd continue to send half of his paycheck to the 'house', he decided he’d proceed with opening his own agency. Mike is also the founder of Entrepreneurs of Idaho an entrepreneurial networking circle. www.infangerinsurance.com

00:00 - 0:46 Mike’s Bio

0:46 - 2:11 Raise offer https://www.peppershock.com/product/raise-5-off-your-first-card/

2:11 - 5:20 Marketing essentials

5:20 - 5:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

5:40 - 5:48 Welcome Rhea

5:48 - 9:37 Mike’s Intro

9:37 - 11:34 Building Mike’s brand

11:34 - 14:03 Mike’s industry

14:03 - 18:57 Clients and community

18:57 - 22:29 Marketing tactics

22:29 - 29:29 Trying new tactics

29:29 - 31:29 Advice

31:29 - 33:00 Helpful resources

33:00 - 34:23 How to connect with Mike

34:23 - 36:10 An entrepreneurial mindset

36:10 - 36:40 Thank you, Mike

36:40 - 37:04 Thank you for listening

37:04 - 37:43 Join https://themarketingexpedition.com/ today!

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#entrepreneurialmindset #entrepreneurship #entrepreneur #entrepreneurtips #motivation #success #business #marketing #advertising #branding #businessmindset #newtactics #successtips #tipsandtricks

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Tyler Watson is a life and business breakthrough specialist and creator of the Abundance Alignment Technique, a revolutionary new high achievement strategy that goes beyond mindset and skillset to align every energy system in the body and dramatically shortcut the time and effort it takes to get real results. Tyler went from a place of depression, addiction, financial struggles, and not believing in himself to developing a process that helped change not only his life but also the lives of thousands of others in record time. Tyler has worked with businesses and teams, million-dollar coaches and public figures, and hundreds of entrepreneurs and families. Abundancemasters.com

00:00 - 2:02 Tyler’s bio

2:02 - 5:31 Marketing essentials

5:31 - 6:46 Stash App https://www.peppershock.com/product/stash-20-of-a-stock-offer/

6:46 - 7:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

7:05 - 7:23 Welcome Tyler

7:23 - 21:45 Tyler’s journey

21:45 - 28:52 Successful experiences

28:52 - 32:06 Tyler’s marketing tactics

32:06 - 40:34 Real-life example

40:34 - 43:54 Tyler’s mentors and coaches

43:54 - 49:16 Tyler’s advice

49:16 - 50:46 How to connect with Tyler https://www.facebook.com/groups/abundancehacking

50:46 - 51:18 Thank you, Tyler

51:18 - 51:47 Thank you for listening

51:47 - 52:26 Join https://themarketingexpedition.com/ today!

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#personaldevelopment #motivation #personalgrowth #mindset #inspiration #success #abundancealignmenttechnique #growth #coaching #goals #mindfulness #marketing #branding #adversting #business#entrepreneur 

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Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design, and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech, and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewelry, and children. susanmeierstudio.com

00:00 - 1:40 Susan’s bio

1:40 - 2:53 Schedule Once https://www.peppershock.com/product/schedule-once-offer/

2:53 - 6:07 Marketing Essentials

6:07 - 6:26 Welcome to Peppershock Media’s Marketing Expedition Podcast

6:26 - 8:10 Welcome Susan

8:10 - 11:15 Susan’s pathway

11:15 - 16:36 Current work

16:36 - 22:53 Successful experiences

22:53 - 28:10 Learning from experiences

28:10 - 34:55 Potential trends

34:55 - 40:00 Susan’s work structure

40:00 - 43:14 Susan’s brand promise

43:14 - 47:35 Resources

47:35 - 48:00 Thank you, Susan

48:00 - 48:30 How to connect with Susan https://www.susanmeierstudio.com/electrify-your-work

48:30 - 48:50 Thank you for listening

48:50 - 49:29 Join https://themarketingexpedition.com/ today!

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#creativity #creative #creativitingintheworkplace #artist #inspiration #imagination #branding #marketing #advertising #companyculture #marketingtrends #marketingstrategy #businesstips #marketingideas #entrepreneur

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Kenner French is the host of Tax Club’s “Tax Tips with Kenner”, the CIO of VastHoldingsGroup.com, and founder of VastSolutionsGroup.com. Kenner’s work has been mentioned on NBC, Fox News, ABC, and Forbes.com. He has authored two books, with a new one due out later this year, and is a frequent keynote speaker. To order a pre-sale copy of his upcoming book, The Family Wealth Manifesto, go to www.RKennerFrench.com or Amazon.com. Use code: 69626.

0:00 - 2:04 Kenner’s Introduction

2:04 - 3:00 Stitch Fix https://www.peppershock.com/product/stitch-fix-25-offer/

3:00 - 4:57 Marketing essentials

4:57 - 5:16 Welcome to Peppershock Media’s Marketing Expedition podcast

5:16 - 5:50 Welcome Kenner

5:50 - 7:17 Clubhouse

7:17 - 8:40 Background on Kenner

8:40 - 11:57 Investing tips

11:57 - 13:51 Learning lessons

13:51 - 19:15 Kenner’s pathway

19:15 - 21:16 Kenner’s favorite tools

21:16 - 24:06 Helpful resources

24:06 - 24:32 Inspirations

24:32 - 26:01 https://vastsolutionsgroup.com

26:01 - 27:18 Kenner’s book launch

27:18 - 28:42 Advice

28:42 - 29:01 Looking back

29:01 - 29:21 Dream budget spending

29:21 - 30:49 Career goals

30:49 - 32:26 Challenges

32:26 - 34:32 Proud accomplishment

34:32 - 35:21 Kenner’s biggest surprise

35:21 - 36:10 Thank you Kenner

36:10 - 37:29 How to connect with Kenner https://rkennerfrench.com

37:29 - 37:51 Thanks for listening

37:51 - 38:29 Join https://themarketingexpedition.com/ today!

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#investment #investmentstrategies #financialfreedom, #taxtips #entrepreneur #wealth #success #businessowner #business #clubhouse #marketing #branding #advertising #marketingstrategies  

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Adam Adams is the founder of GrowYourShow where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts which means one thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. Which is why his niche is to manage that critical piece so you can have more listeners, more downloads, more ratings, and more reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast, he launched Podcast on Podcasting, which is ranked as the top podcast to help podcasters. www.GrowYourShow.com

0:00 - 0:18 Welcome to Peppershock Media’s Marketing Expedition podcast

0:18 - 0:37 Welcome Adam

0:37 - 4:04 Background of Adam’s journey

4:04 - 9:06 Adam’s best learning lessons

9:06 - 15:45 Success stories

15:45 - 19:44 Upcoming trends

19:44 - 24:36 Adam’s tactics for growth

24:36 - 27:02 Gaining a sense of normalcy

27:02 - 29:40 Conferences for the podcast community

29:40 - 41:17 Resources and tools

41:17 - 47:37 Effective ways of monetization

47:37 - 48:24 How to connect with Adam https://growyourshow.com

48:24 - 49:10 Thank you, Adam

49:10 - 49:46 Thanks for listening

49:46 - 50:17 Join https://themarketingexpedition.com/ today!

#podcasting #podcast #podcastlife #podcastnetwork #entrepreneur #business #monetization $monetize #growyouraudience #growyourshow #marketing #advertising #branding #digitalmarketing

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Gabrielle Chipeur is a creative professional who’s spent the last 16 years at the crossroads of design, technology, and online education. She’s worked with Fortune 50 companies, international best-selling authors, and world-renowned motivational speakers. She started her freelance business in 2010 after deciding to stay at home with her children and struggled in her business for 6 years because she was focusing on the wrong things. This led her to transform her business and document all the lessons in her book, Secret Weapon. She’s on a mission to stamp out the "Starving Artist" stereotype and on her podcast, The Well-Paid Creative, she talks about designing a business that supports creativity while being profitable. She lives just outside of Edmonton, Canada with a young family and a small menagerie of animals. When she’s not up to her elbows in tech she’s usually covered in paint or whipping up her latest embroidery or crochet project. https://gabriellechipeur.com

0:00 - 1:06 Get to know Gabrielle

1:06 - 4:15 Rhea’s Marketing Essentials Moment

4:15 - 5:18 Ibotta cash back! https://www.peppershock.com/offers/

5:18 - 5:36 Welcome to Peppershock Media’s Marketing Expedition podcast

5:36 - 10:06 Welcome Gabrielle

10:06 - 11:15 Career advice

11:15 - 13:07 About the Secret Weapon Book

13:07 - 14:55 Systems and Processes

14:55 - 16:32 Gabrielle’s discovery

16:32 - 17:36 Successful tactics

17:36 - 19:21 Focus Finder Quiz

19:21 - 19:31 How to take the Focus Finder Quiz https://gabriellechipeur.com/focus/

19:31 - 20:48 Gabrielle’s Inspirations

20:48 - 21:34 Fun, Fame or Fortune

21:34 - 25:06 Facing challenges

25:06 - 27:31 Success stories

27:31 - 28:21 Goal list

28:21 - 28:55 How to connect with Gabrielle

28:55 - 29:41 Thank you, Gabrielle

29:41 - 30:13 Thanks for listening

30:13 - 30:41 Join https://themarketingexpedition.com/ today!

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#creativity #artist #entrepreneur #inspiration #follow #passion #marketing #advertising #branding #personalbranding #creativemarketingstrategies #success #secretweapon #thewellpaidcreative 

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Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. He currently resides in Frederick, Maryland, with his spouse and five children. Learn more at www.ridethetornado.com

0:00 - 0:38 Tobin Lehman’s Bio

0:38 - 1:56 ScheduleOnce Deal: www.oncehub.com/pricing?referralcode=RAL212

1:56 - 4:28 Rhea’s Marketing Essentials

4:28 - 4:57 Welcome to Peppershock Media’s Marketing Expedition Podcast

4:57 - 5:04 Welcome Tobin

5:04 - 8:57 Tobin’s background

8:57 - 10:47 Current need for digital

10:47 - 12:23 Tobin’s team

12:23 - 17:11 Current changes

17:11 - 21:06 Book release

21:06 - 25:02 Going back to normal

25:02 - 27:21 Tobin’s marketing tips

27:21 - 33:06 Successful tactics

33:06 - 35:50 Automation do’s and don'ts

35:50 - 39:47 Tobin’s advice

39:47 - 43:50 Tobin’s most valuable resources

43:50 - 44:18 How to connect with Tobin

44:18 - 44:37 Thank you, Tobin

44:37 - 46:33 Last thoughts

46:33 - 46:52 Thanks for listening

46:52 - 47:21 Join https://themarketingexpedition.com/ today!

#marketingstrategies #marketing #marketingtips #creativemarketing #onlinemarketing #businesstips #automation #marketingautomation #contentstrategy #advertising #branding #digitalmedia #speedofchange #ridethetornado

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With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape. https://www.vibenomics.com/

00:00 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 1:13 About Paul

1:13 - 2:13 https://www.peppershock.com/product/raise-5-off-your-first-card/

2:13 - 2:55 Interested in being a guest/sponsor?

2:55 - 6:34 Rhea’s Marketing Essentials

6:34 - 7:15 Welcome Paul

7:15 - 7:58 Paul’s background

7:58 - 10:25 The story of Audio Out of Home™

10:25 - 16:36 Overview of Audio Out of Home™

16:36 - 19:34 Paul’s marketing tips

19:34 - 23:08 Utilizing the media plan

23:08 - 24:53 Improving from experiences

24:53 - 26:24 Afterthought vs. Forethought

26:24 - 29:27 First-party Data vs. Third-party data

29:27 - 31:27 Education within the industry

31:27 - 34:34 Paul’s advice

34:34 - 38:21 Inspirations and aspirations

38:21 - 39:49 How to connect with Paul

39:49 - 40:11 Thank you, Paul

40:11 - 40:29 Thanks for listening

40:29 - 40:58 Join https://themarketingexpedition.com/ today!

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#advertising #marketing #branding #digitalmarketing #advertisingagency #digitalmedia #digitalmarketing #socialmedia #business #contentmarketing #audiooutofhome #audiobranding #audioindustry #audiobusiness

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Carrie Severson is the CEO of The Unapologetic Voice House, an independent publishing agency. She has been in the storytelling space for more than 20 years. After being published by an independent publisher, she spent five years pitching literary agents in the hopes of being published traditionally. She desperately wanted that traditional publishing deal. After 100 rejections from literary agents, she launched the company that could help women just like her - unapologetic in their story and looking for support. Now, she has the opportunity to walk the journey of developmental editing, publishing and mentoring aspiring female authors throughout the world. After spending two decades in the storytelling world, she knows how to get a great book out into the marketplace. theunapologeticvoicehouse.com

Write. Learn. Promote. https://www.hatchbuck.co/mnGeAL

00:00 - 00:31 Welcome Carrie Severson, the CEO of The Unapologetic Voice House

00:31 - 01:30 Rhea’s Marketing Essential Moment, check out this great offer here: https://www.peppershock.com/audit/

01:30 - 06:09 Welcome your host and Peppershock Media CEO, Rhea Allen

06:09 - 09:25 Things to know when publishing your book

09:25 - 10:37 Promoting your book

10:37 - 11:08 Importance of book trailers

11:08 - 12:53 2 sets of eyes on everything

12:53 - 14:23 What makes a good book cover

14:23 - 15:15 The book spine

15:15 - 17:00 The key to a great book title

17:00 - 22:09 Importance of voice-over talent

22:09 - 26:17 Pre-sale launch

26:17 - 28:07 Pricing your book

28:07 - 30:12 Finding your niche

30:12 - 33:41 More tips to promoting your book

33:41 - 34:56 Book launch during a pandemic

34:56 - 37:13 Importance of a marketing budget

37:13 - 43:07 Publishing on Amazon

43:07 - 45:21 How to get ahold of Carrie

45:21 - 45:52 Thank you Carrie

45:52 - 46:10 Thank you for tuning in to The Marketing Expedition Podcast

46:10 - 46:36 Join https://themarketingexpedition.com/ today!

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#publishing #bookpublishing #author #writer #bookmarketing #booklaunch #indiepublishing #writerscommunity #selfpublished #publishingcompany #marketing #advertising #branding

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Marko Filipovic is a young entrepreneur and the CEO of GoldenGateGrowth. He started his first agency in June of 2020 and has since scaled it to 7 figures. Marko specializes in helping people build automated systems so that they can run their agency on autopilot while bringing in infinite leads and having that 4 hour work week everyone dreams about. He also helps people use social media as a business platform using his unique strategies that have brought him the income he enjoys today! thisismarkofilipovic.com

00:00 - 01:09 Introducing Marko Filipovic

01:09 - 02:32 https://www.peppershock.com/product/stash-20-of-a-stock-offer/ $20 of free stock from the Stash App

02:32 - 06:48 Marketing Essentials Moment

06:48 - 07:05 Welcome to the Marketing Expedition Podcast

07:05 - 13:43 Marko shares his story

13:43 - 15:44 What Marko wishes he would’ve known

15:44 - 19:12 Marko’s successes

19:12 - 20:53 Marko shares a promise he made to his grandma

20:53 - 31:51 Marko and Rhea Discuss Marko’s marketing journey and tactics that do and don’t work

31:51 - 37:36 Marko’s mentors and resources

37:36 - 41:56 Ways Marko works with others and how to reach him

41:56 - 43:58 Marko shares investment tips

43:58 - 45:40 Huge thanks to Marko for sharing his marketing wisdom

45:40 - 46:15 Thanks for listening, find more podcasts online peppershock.com

46:15 - 46:48 Check out https://themarketingexpedition.com to build relationships with others and find the latest marketing trends

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#marketingstrategies #marketing #marketingtips #digitalmarketing #marketingtools #marketingwisdom #marketingessentials #advertising #branding #investment #investmenttips #financialfreedom #entrepreneur #entrepreneurship #success #4hourworkweek

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