Marketing Expedition Podcast with Rhea Allen, Peppershock Media

As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer. www.buyidaho.org

00:00 - 01:54 Overview of Buy Idaho, Shopping Local and Today’s Podcast Topics

01:54 - 03:22 peppershock.com/offers for $10 off your first THREE orders ($30 value) on Doordash Delivery

03:22 - 03:38 Welcome to the Marketing Expedition Podcat

03:38 - 04:11 Welcome Jennifer Mauk and Wyatt King

04:11 - 08:35 What is Buy Idaho and the Roles Jennifer and Wyatt Hold

08:35 - 12:50 How to Stay Updated with the Buy Idaho Facebook Group

12:50 - 15:29 Jennifer’s Background and What her Career Consists of

15:29 - 20:56 Inside the Buy Idaho Showroom and Directory

20:56 - 23:27 Wyatt’s Background

23:27 - 28:27 Members of Buy Idaho and the Perks Members Hold

28:27 - 31:40 Becoming a Buy Idaho Member: buyidaho.org

31:40 - 34:06 Growth and Opportunities in Idaho

34:06 - 37:57 The Holiday Market

37:57 - 50:23 Why Supporting Local is So Important

50:23 - 52:09 Huge Thanks to Jennifer and Wyatt for reminding us of the Importance of Buying Local

52:09 - 52:32 Use #BuyIdaho to Share your Business’s Story

52:32 - 53:17 Thanks for Listening, Find more Podcasts Online peppershock.com

53:17 - 53:49 Check out https://themarketingexpedition.com/ to Build Relationships with Others and Find the Latest Marketing Trends

DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

#buyidaho #idahome #buylocal #vocalforlocal #shoplocal #supportlocal #supportsmallbusiness #smallbusiness #supportlocalbusiness #marketing #advertising #branding

Hosted on Acast. See acast.com/privacy for more information.

Brian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and speaking on Leadership, Culture Change, and Personal Development. He’s run Emotional Intelligence workshops in mining camps in the Outback of Australia and the Arctic Circle in Northern Canada, he’s taught leadership on Oil Drilling Pads and the Gettysburg Battlefield, and he’s delivered keynotes from Istanbul, Turkey to inside his home office, exactly 35 steps from the kitchen. He is the author of the book “Experts of Our Potential” a book focused on changing how we view our own value. His Tedx Talk “What a Fifteen Year Old Meth Addict Taught Me About Leadership” has been seen by over 2.3 million people around the world. He lives in Boise with his wife Jamie, who just happens to be a Transpersonal Counselor. They spend their time taking walks and doing behavioral experiments on their dog Hank. www.findingthefires.com

00:00 - 02:08 Overview of Brian Fretwell, the First Emotional Intelligence Gym and Today’s Podcast Topic

02:08 - 03:48 peppershock.com/offers for $10 off your first order of a Misfit Market Box

03:48 - 04:05 Welcome to the Marketing Expedition Podcast

04:05 - 04:28 Welcome Brian Fretwell

04:28 - 09:56 Pandemic Project Explained - a 10 Month Experiment

09:56 - 12:27 The Importance of Questions in the Business World

12:27 - 13:32 About Brian’s Emotional Intelligence Program: Finding the FIRES

13:32 - 18:13 Reasoning Behind the Name: Finding the FIRES

18:13 - 23:17 Brian’s Life Path and Background

23:17 - 29:19 Brian walks Rhea through a Mini Workout

29:19 - 32:49 How Acknowledging Success can Benefit a Company

32:49 - 36:13 Finding the FIRES Marketing Plan

36:13 - 39:37 Fitness for Emotional Intelligence Explained

39:37 - 43:28 Changing How we Think about Emotional Intelligence

42:28 - 46:50 What a Finding the FIRES Membership Includes and How to Get Started

46:50 - 48:47 The Impact of Authentic Connection

48:47 - 49:30 Huge Thanks to Brian Fretwell and for Sharing his Emotional Intelligence Wisdom

49:30 - 51:33 For More Info, go to findingthefires.com and get your First Month FREE

51:33 - 51:47 Interested in More? Check out Brian’s Book: Experts of Our Potential

51:47 - 52:33 Thanks for Listening, Find more Podcasts Online peppershock.com

52:33 - 53:03 Check out https://themarketingexpedition.com/ to Build Relationships with Others and Find the Latest Marketing Trends

Get discounts on organicproduce, pantry staples, and much more at Misfits Market. Join us today for $10 off your first order. 

#emotionalintelligence #emotionalhealth #mentalhealth #leadership #coaching #motivation #personaldevelopment #findingthefires #marketing #advertising #branding #businessdevelopment #success #inspiration

Hosted on Acast. See acast.com/privacy for more information.

Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok. www.biztok.co

0:00 - 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics

00:56 - 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App

02:09 - 02:56 Marketing Essentials Moment Tip

02:56 - 03:30 Welcome to the Marketing Expedition Podcast

03:30 - 04:19 Welcome Kyle Kaplanis

04:19 - 5:42 What is TikTok?

05:42 - 07:11 Kyle’s Podcast: BizTok

07:11 - 11:40 Tips on Expanding your Marketing onto TikTok

11:40 - 15:38 How Kyle’s Daughter Became an Overnight TikTok Star

15:38 - 18:06 Ways TikTok is Revolutionizing Advertising

18:06 - 20:52 TikTok’s Algorithm and Why it’s Great for Marketing

20:52 - 24:48 Mental Health Side of Social Media

24:48 - 28:37 Kyle Gives Listeners a Rundown on the new Clubhouse App and Why it’s a Marketing Must

28:37 - 35:09 Kyle’s History and Background

35:09 - 37:39 So What’s Next for Kyle?

37:39 - 40:02 How to Connect with Kyle

40:02 - 41:38 Not on TikTok: Here’s How Else you can Market your Brand

41:38 - 42:22 Huge Thanks to Kyle and all of his TikTok Wisdom!

42:22 - 42:38 Thanks for Listening, Find more Podcasts Online peppershock.com

42:38 - 43:09 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Hey! Thought you’d like to try Ibotta, a cash-back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!

#tiktok #like #viral #follow #memes #likeforlikes #trending #socialmedia #socialmediamarketing #followforfollowback #meme #tiktokdance #mentalhealth #clubhouse #marketing #advertising #branding #biztok

Hosted on Acast. See acast.com/privacy for more information.

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/  https://www.garudapromo.com/the-small-business-show/

00:00 - 01:22 Introducing Swire Ho

01:22 - 02:21 Door Dash new users discount code

02:21 - 04:24 Marketing Essentials for 2021

04:24 - 04:44 Intro to The Marketing Expedition

04:44 - 06:35 Swire Ho's background

06:35 - 08:33 The new SWAG in COVID-19

08:33 - 11:17 How Swire got into promotions

11:17 - 14:21 Process for delivered swag

14:21 - 18:38 Understanding audience

18:38 - 21:06 Networking for Swire

21:06 - 23:07 Be picky to succeed

23:07 - 24:24 Keep networking

24:24 - 27:15 Swire's tools and podcasts

27:15 - 28:50 Accomplishments

28:50 - 31:59 Swire's contact info

31:59- 32:16 Closing Remarks

32:16 - 32:45 Closing and Find More at Peppershock.com

32:45 - 33:14 Visit Themarketingexpedition.com to find out more!

DoorDash is a great way to support local restaurants with safe, no-contact delivery. Get $30 off ($10 off each of your first 3 orders) when you sign up here.

#promotions #promo #promotionalproducts #SWAG #networking #networkmarketing #digitalmarketing #marketing #advertising #branding #entrepreneur #hellmanproduction #thesmallbusinessshow 

Hosted on Acast. See acast.com/privacy for more information.

Dr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded sparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be. www.sparkmd.com

0:00 - 2:08 Overview of Dr. Julie Gunther, SparkMD and Today’s Podcast Topic
2:08 - 3:00 peppershock.com/offers for $5 off First Gift Card Purchase from the Raise App
3:00 - 4:19 Marketing Essentials Moment: Double Down on Digital
4:19 - 4:35 Welcome to the Marketing Expedition Podcast
4:35 - 7:52 Welcome Dr. Julie Gunther
7:52 - 15:46 History behind SparkMD
15:46 - 21:48 So what is Direct Primary Care and How does it Differ from Monthly Insurance Costs?
21:48 - 26:49 The Marketing Side of SparkMD
28:05 - 30:53 Business and Marketing Goals for SparkMD
30:53 - 35:48 The Steps in Growing a Small Business
35:48 - 38:46 Dr. Gunther Discusses her Passions and her Teachings
38:46 - 40:22 Benefits of SparkMD’s Business Model
40:22 - 44:13 Julie’s Message to Employers: Healthcare Doesn’t Have to be Hard
44:13 - 45:03 Direct Care and How it’s Launching Throughout the US
45:03 - 46:12 Dr. Gunther’s Discusses her Book: “Sparks Starts Fires” now being Sold on Amazon
46:12 - 47:11 What Julie’s Working on Now and her Plans for the Future
47:11 - 47:32 Advice for Entrepreneurs and Business Starters
47:32 - 49:09 Thanks to Dr. Julie Gunther and Support her New Book: “Sparks Starts Fires”
49:09 - 49:33 Thanks for Listening, Find more Podcasts Online peppershock.com
49:33 - 50:04 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

#healthcare #health #covid #medicine #medical #doctor #nurse #healthcareworkers #marketing #advertising #branding #sparkMD #entrepreneurs #business #marketingtrends #sparksstartsfires

Save every day at your favorite spots with Raise. Use my link to get $5 off your first card

Hosted on Acast. See acast.com/privacy for more information.

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com

00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic
00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App
1:39 - 2:02 Welcome to the Marketing Expedition Podcast
2:02 - 4:18 Darrell Calton and the Iliad Group’s Background
4:18 - 8:34 All About the new Podcast Platform App: Listen Boise Experience
8:34 - 11:14 Discussion of the Apps Unique Features
11:14 - 13:27 How Others Have Utilized the App
13:27 - 15:24 App’s Opportunity Aspect for Marketers and Advertisers
15:24 - 17:37 Benefits of Podcasting and it’s Growth throughout the Pandemic
17:37 - 20:05 Benefits of Using the Listen Boise App
20:05 - 24:50 Darrell Breaks Down the App’s Creation Process
24:50 - 28:44 Evolution of Radio and it’s Listeners
28:44 - 30:45 What’s Next for Listen Boise
30:45 - 31:33 Thanks Darrell go to listenboise.com to download the App and Start Listening Today!
31:33 - 31:51 Thanks for Listening, Find more Podcasts Online peppershock.com
31:51 - 32:20 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing Trends

Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too. https://get.stash.com/rhea_xc3fzb2

#ListenBoise #IliadGroup #Radio #Broadcasting #onair #podcasting #podcast #podcastshow #podcastnetwork #Marketing #advertising #Business #peppershock

Hosted on Acast. See acast.com/privacy for more information.

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches you about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!

00:00 - 00:13 Welcome to The Marketing Expedition Podcast

00:13 - 00:19 Now here is your host Rhea Allen

00:19 - 05:00 What is Podcasting and how can I start mine?

05:00 - 10:58 Step by step to making your very own Podcast!

10:58 - 15:13 Where to get help for starting your podcast!

15:13 - 20:00 Establishing and growing your podcast

20:00 - 23:16 Where is the best place people can listen to my podcast?

23:16 - 24:20 Podcast swapping (pod-swapping or swap-cast as we like to say it)

24:20 - 29:11 Leveraging your Podcast for lead generation

29:11- 29:29 Thanks for listening to The Marketing Expedition Podcast

29:29 - 30:00 For the latest info and tips in Marketing and advertising check out https://themarketingexpedition.com/

Hosted on Acast. See acast.com/privacy for more information.

A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.

00:00 - 01:11 Free access for themarketingexpedition.com for one month with promo code - MONTH1

01:11 - 02:09 peppershock.com/offers for $30 off DoorDash orders

02:09 - 02:39 Welcome to The Marketing Expedition Podcast

02:39 - 03:27 Intro to Facebook for Business

03:27 - 05:18 About Rhea Allen and Peppershock Media

05:18 - 06:56 Social Media and Its Growth Throughout Time

06:56 - 09:10 All About New Facebook Features and Apps

09:10 - 11:28 Facebook Groups and Their Importance

11:28 - 14:03 The Importance of Engagement

14:03 - 17:48 Simple Tips to Increase Engagement

17:48 - 21:32 Rhea’s 5 R’s of Facebook

21:32 - 25:03 Carousel Advertising

25:03 - 26:32 User-generated content

26:32 - 29:46 Uncovering and Understanding your Audience

29:46 - 33:06 Measuring your Social Media Posts

33:06 - 34:26 Creating your Facebook Shop

34:26 - 37:15 Navigating Facebook Live and Facebook Stories

37:15 - 38:29 Summary: Key points of Increasing Engagement

38:29 - 40:09 Announcing our Upcoming Marketing Expedition Master Class and Why You Should Sign Up!

40:09 - 40:53 Discover and Listen to More Podcasts at the marketingexpedition.com/podcast

40:53 - 42:09 Register for our Ongoing Marketing Expedition Virtual Meetup: peppershockmedia.com/events

42:09 - 44:03Join Rhea and Lynette Hoy from Firetalker PR while they cover the ‘Top 10 PR and Marketing Must Dos’

44:03 - 45:48 peppershock.com/book-rhea to Book Time with Rhea

Sign up with DoorDash and get $30 off your first order!

https://www.doordash.com/consumer/referred/Rhea-Allen-590688/?utm_source=sms

#facebookforbusiness #facebookmarketing #facebookadvertising #facebook #facebookads #facebooktips #facebookbusiness #facebookpage #facebookgroup #facebooklive #facebookmessenger #facebookpost #facebooklikes #facebookstatus #socialmediamarketing

Hosted on Acast. See acast.com/privacy for more information.

 00:00 - 01:25 Welcome this weeks guest Jordan Okeefe 

01:25 - 02:59 get.Stash.com/rhea_xc3fzb2 

02:59 - 03:10 Welcome to The Marketing Expedition Podcast 

03:10 - 03:16 Please welcome your host Rhea Allen03:16 - 05:00 About Jordan 

05:00 - 05:47 Looking back at 2020 

05:47 - 07:31 Social Media, Desktop vs. Mobile 

07:31 - 10:59 The biggest missed opportunity of 2020 

10:59 - 17:32 Tik Tok 

17:32 - 20:00 Brand Activism 

20:00 - 25:01 hours and gone forever 

25:01 - 30:13 Are Esports the future? 

30:13 - 36:02 Facebook for Business 

36:02 - 39:56 Is Tik Tok worth the time 

39:56 - 42:00 Linkedin Stories 

42:00 - 48:57 Listening and starting your podcast48:57 - 53:11 Marketing Automation 

53:11 - 55:29 The growing importance of video55:29 - 57:03 Things to start doing today! 

57:03 - 58:36 Upcoming events! Peppershock.com/events 

58:36 - 59:34 Join https://themarketingexpedition.com/ today! 

 Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 off stock and I’ll get a bonus as well. https://get.stash.com/rhea_xc3fzb2

#marketingtrends #marketing #digitalmarketing #marketingtips #socialmediamarketing #marketingstrategy #socialmedia #businesstips #marketingdigital #contentmarketing #marketingideas #entrepreneur #marketingagency #business #digitalmarketingtips#SEO #Peppershock

Hosted on Acast. See acast.com/privacy for more information.

Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience. https://www.peppershock.com/

00:47 - 00:57 Welcome to The Marketing Expedition Podcast 

00:57 - 01:52 This week's guests, Drew Allen and Brian Staudinger 

01:52 - 02:23 About Drew 

02:23 - 03:09 About Brian 

03:09 - 05:44 Starting a video project 

05:44 - 08:03 Being on camera 

08:03 - 08:47 Green Screens 

08:47 - 10:57 Pre-production, Production, Post-production 

10:57 - 12:33 Outdoor video shoots and Golden Hour 

12:33 - 15:36 5 Videos every company needs 

15:36 - 18:07 Commercials 

18:07 - 20:37 Company Jingles 

20:37 - 22:03 Graphic Videos 

22:03 - 25:11 Technical videos and Trade show videos 

25:11 - 26:29 Video Production during COVID 

26:29 - 29:42 The Peppershock Studio https://www.peppershock.com/about/studio/

29:42 - 30:28 Innovative video production ideas 

30:28 - 31:19 Producing videos for Albertsons 

31:19 - 32:27 Going viral 

32:27 - 36:41 Knowing your audience 

36:41 - 37:49 Video is here to stay 

37:49 - 38:21 Tips for producing your own video 

38:21 - 40:19 How to interview someone 

40:19 - 45:15 Hiring a production company 

45:15 - 46:05 For more check out https://themarketingexpedition.com/podcasts/ 

46:05 - 46:53 Thanks to Brian and Drew and check out https://www.peppershock.com/book-drew so you can have the next viral video! 

46:53 - 47:00 For more podcasts be sure to check out https://themarketingexpedition.com/podcasts/

Get started with the Aspiration! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. https://my.aspiration.com/app/token/referral/1MXN55MOKB26FMCW 

 #videoproduction #video #videography #filmmaking #cinematography #filmmaker #videographer #film #cinematographer #filmproduction #behindthescenes #production #director #videomaker #filmmakers #videoshoot #videomarketing #videoedits #videoediting #marketing #filming #videos #advertising #branding #peppershock #podcastonamazonmusic

Hosted on Acast. See acast.com/privacy for more information.