Marketing Expedition Podcast with Rhea Allen, Peppershock Media

00:00 - 01:49 Welcome to The Marketing Expedition podcast! 

01:49 - 02:57 Welcome this weeks guest Chris Wallace 

02:57 - 04:54 Chris early life 

04:54 - 08:08 Culture and Branding 

08:08 - 09:48 The best advice 

09:48 - 14:23 Measure what you treasure 

14:23 - 15:37 Informing vs. Convincing 

15:37 - 17:25 What inspired Chris 

17:25 - 20:58 Marketing Campaigns 

20:58 - 23:12 Resources for you! 

23:12 - 25:58 Looking towards the future 

25:58 - 28:54 Navigating marketing during a pandemic 

28:54 - 32:57 Zoom in 2020 

32:57 - 34:44 Being an adjunct professor 

34:44 - 36:16 Final Thoughts 

36:16 - 37:46 How to get a hold of Chris: https://www.linkedin.com/in/christopherewallace/ 

37:46 - 38:05 Thanks for listening to the Marketing Expedition Podcast 

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#branding #marketing #marketingcampaigns #marketingstrategy #companyculture #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #virtual #zoomnetworking #businessgoals #innerviewgroup #peppershock

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00:00 - 00:19 Your host Rhea Allen welcomes you to the Marketing Expedition Podcast 

00:19 - 01:14 Welcome Peggy Niles 

01:14 - 04:59 CPA to Entrepreneur 

04:59 - 07:11 Welcoming Challenges 

07:11 - 09:18 Making Numbers Exciting 

09:18 - 14:21 Peggy’s' Mentor 

14:21 - 19:15 Not Sacrificing your life to have your Dream Business 

19:15 - 20:53 Alternative Networking in 2020 

20:53 - 26:15 Travel 

26:15 - 29:13 What's working in 2020 

29:13 - 31:47 Get in touch with Peggy Niles 

31:47 - Be sure to subscribe and here the other latest Podcast episodes here: https://themarketingexpedition.com/podcasts/

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#entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner #womeninbusiness #leadershipdevelopment #leadership #smallbusiness#marketing #advertising #branding #marketingstrategies #quantumscalinggroup #peppershock

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Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.www.elitepodcastmarketing.agency 

00:00 - 00:13 Rhea Allen welcomes you to The Marketing Expedition Podcast 

00:19 - 02:09 Welcome Christopher Hines 

02:09 - 03:03 How Chris started his very own Podcast 

03:03 - 04:32 Best Advice for Starting a Podcast 

04:32 - 05:12 Sponsorships + Relationships 

05:12 - 06:54 Podcast Audits! 

06:54 - 08:24 Best New Podcasts 

08:24 - 09:17 Chris Hines Mentor 

09:17 - 10:24 https://podfestexpo.com/ 

10:24 - 12:39 Tips and Tools 

12:39 - 13:53 Consistency is Key 

13:53 - 15:52 The Future of Podcasting 

15:52 - 19:47 Best Podcasting Platform 

19:47 - 24:21 Getting more Podcast Listeners 

 24:21 - 26:00 Chris' Goals 

26:00 - 30:27 Engagement Time 

30:27 - 34:11 How to get ahold of Chris: https://www.linkedin.com/in/thecoachchris/ 

34:11 - 34:32 See you next time and for more https://themarketingexpedition.com/ 

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 #podcasting #podcast #podcastlife #podcasts #podcaster #podcasters #podcastshow #podcastlove #podcastinglife #podcastaddict #newpodcast #podcasthost #podcastmovement #podcastnetwork #entrepreneur #interview #marketing #advertising #branding #marketingstrategy #elitepodcastmarketing #peppershock #PodcastsOnAmazonMusic

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Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization. https://behumanitarian.org/

00:00 - 01:45 Introducing Tobie Spears 

01:45 - 04:40 Tobie's Tours in 

04:40 - 07:28 Tobie's Preschool and Nonprofit Activities in Guatemala 

07:28 - 08:50 Target Market for Humanitarian trips 

08:50 - 10:21 Her daughter's experience over the last 8 years of trips 

10:21 - 12:09 Parents and child experiences during trips 

12:09 - 14:30 Size and people on the trips 

14:30 - 15:25 How to find out more about her humanitarian trips 

15:25 - 16:28 Information on sponsoring 

16:28 - 17:17 YouTube Channel 

17:17 - 20:06 Tobie's Path 

20:06 - 25:13 2021 Trip Information and Fundraising 

25:13 - 28:05 Marketing tools that have worked for Tobie 

28:05 - 30:52 Where Tobie sees herself in 5 years 

30:52 - 31:28 How to get in contact with Tobie and find her tours 

31:28 - 32:04 Closing and Find More at Peppershock.com 

32:04 - 32:31 Visit Themarketingexpedition.com to find out more!

www.peppershock.com/eventswww.peppershock.com/podcasts 

#humanitarian #humanity #charity #help #donate #nonprofit #fundraising #humanitarianaid #humanrights #motivation #volunteer #education #marketing #marketingtools #marketingstrategy #advertising #branding #brandstrategy #GuatemalanHumanitarianTours #peppershock #travel #explore #sponsorship

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Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family. 

00:00 – 00:20 Welcome to The Marketing Expedition Podcast 

00:20 – 01:55 Introducing Diana Fryc 

01:55 – 03:55 History of Retail Voodoo 

03:55 – 06:12 Retail Voodoo Areas of Expertise - Foundation Brand Building 

06:12 – 08:24 Clients They Attract- Risk Takers 

08:24 – 11:02 Branding from the Inside Out: REI Example 

11:02 – 16:44 How did Diana get where she is now 

16:44 – 21:48 Helping consumer packaged goods through COVID-19 

21:48 – 23:39 Marketing strategies for Retail Voodoo 

23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show 

25:45 – 32:11 Favorite foods and companies they have worked with 

32:11 – 35:22 Overview of certified B-Corp 

35:22 – 38:52 Diana's mentors 

38:52 – 42:33 Recommended books and podcasts 

42:33 – 44:15 Diana's social contacts: LinkedIn, and Email 

44:15 – 45:48 Where she sees herself in 5 years 

45:48 – 47:21 Last Words: Find a goal and be Patient 

47:21 – 47:54 Closing and find more at Peppershock.com 

47:54 – 48:23 Visit Themarketingexpedition.com to find more 

#marketing #marketingstrategies #branding #advertising #retailvoodoo #peppershock #retail #retailmarketing #wellness #graphicdesign #design #logo #brand #brandidentity #logodesign #marketingdigital #naturalproducts #thegooderpodcast #foodandbeverage #goals

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As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project. 

00:00 – 00:20 Welcome to The Marketing Expedition Podcast 

00:20 – 03:00 Introducing Kevin Smith 

03:00 – 04:20 Boise, ID, and Cradlepoint 

04:20 – 06:15 Background to working with Cradlepoint 

06:15 – 07:43 Real Stories Using Cradlepoint Technology 

07:43 – 12:45 Kevin's Background 

12:45 – 13:50 Curation Foods Story for packaged guacamole 

13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole 

18:31 – 19:23 Ideal Clients: Midlevel Companies 

19:23 – 20:16 Marketing Smashbrand 

20:16 – 21:18 New Software and Platform for Agency's 

21:18 – 23:10 Kevin's Inspiration: His Dad & Business of Expertise by David Baker 

23:10 – 24:27 Differentiation 

24:27 – 25:25 Being an Entrepreneur 

25:25 – 28:00 Success Story of Kevin's: GFuel 

28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation 

32:03 – 34:04 Words of Wisdom from Kevin 

34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com 

34:46 – 35:39 Closing: Find more at Themarketingexpedition.com 

#branding #marketing #advertising #smashbrand #peppershock #graphicdesign #design #logo #brand #digitalmarketing #business #socialmedia #socialmediamarketing #graphicdesigner #logodesigner #creative #designer #entrepreneur #art #brandidentity #logodesign #marketingdigital #smallbusiness #brandingdesign #webdesign #illustration #instagram #logos

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Margy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and an equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts and video content for the company. Margy is active in animal rescue and organizes a yearly fundraiser called Art for Animals. In 2019 she was recognized for her efforts with a "Humane Heroes" award. When she’s not busy rescuing pets in need, you can find her listening to true crime podcasts. 

00:00 - 1:55 Introducing Margy Feldhuhn 

01:55 - 04:08 Art of Animals 

04:08 - 08:43 How Margy Got to Where She is Today 

08:43 - 09:40 Traveling and the Impacts of it 

09:40 - 14:17 Meeting Jess and Door to Door Sales 

14:17 - 18:15 Margy's Marketing; Paid Ads and Guest Expert Profit Lab Facebook Group 

18:15 - 20:23 2021 and Beyond 

20:23 - 22:24 Monetizing the Mic 

22:24 - 24:41 How to be a Guest on a Podcast 

24:41 - 28:01 Sucess Stories of Margy's 

28:01 - 32:24 Margy's Favorite Resources and Tool 

32:24 - 34:06 Margy's Favorite Accomplishment 

34:06 - 35:19 Guest Expert Profit Lab Facebook Group 

35:19 - 36:13 Margy's Pets 

36:13 - 36:55 Closing and Find More at Peppershock.com 

36:55 - 37:23 Visit Themarketingexpedition.com to find out more! 

#marketing #advertising #business #digitalmarketing #branding #socialmedia #marketingstrategy #podcasting #podcast #podcastlife #podcasts #podcaster #podcastnetwork #entrepreneur #interviewconnections #animalrescue #adoptdontshop #rescue #animals #animallovers #artforanimals #humaneheros

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Natalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!www.natalielemas.com 

00:00 - 01:00 Introducing Natalie Lemas 

01:00 - 01:50 CEO Swap for Natalie and Rhea 

01:50 - 08:00 Natalie’s Path to Where She is Now 

08:00 - 10:00 Manifestation 

10:00 - 13:20 The Ideal Scenario 

13:20 - 16:52 Natalie's Ideal Scenario 

16:52 - 18:09 Natalie's Non-Profit 

18:09 - 21:50 Natalie's Mentors and Inspirations 

21:50 - 25:13 Natalie's Experience Being a Mom and Finding Peace 

25:13 - 31:33 Natalie's Marketing Tools and Tactics 

31:33 - 35:00 Ideal Clients 

35:00 - 37:16 The Journey Information and Promo Code 

37:16 - 40:18 Vulnerability and Being Real 

40:18 - 43:30 Social Media 

43:30 - 44:15 Natalie's Words of Wisdom: Never Give Up! 

44:15 - 44:31 Closing and Find more at Peppershock.com 

44:31 - 45:36 Visit Themarketingexpedition.com to find out more! 

#marketing #advertising #thejourney #nevergiveup #mindset #motivation #success #goals #inspiration #believe #manifestation #entrepreneur #business #motivational #inspire #coaching #coach #lifecoach #mentoring

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00:00 – 02:14 Introduction 

02:14 – 04:58 Explaining “Kin and Kith” 

04:58 – 09:59 Tools that Helped Along the Way 

09:59 – 11:21 Crisis Response and Helping Communicators 

11:21 – 14:14 Exploring in the Business World 

14:14 – 17:01 Tools used in Business 

17:01 – 20:02 Book Recommendations 

20:02 – 22:10 The Four P’s of Marketing 

22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn 

22:24 – 22:43 Seeing 5 Years into the Future 

22:43 – 24:40 Closing Statements 

#marketing #advertising #kith #reputationmanagement #crisismanagement #covid #crisis #coronavirus #businesscontinuity #resilience #emergencymanagement #riskmanagement #resiliency #pandemicplan #cyberrisk #pandemicpreparedness #businessresilience #supplyrisk #emergencyplan #enterpriserisk #business #leadership #PodcastsOnAmazonMusic

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Maggie Dennison is a teacher and mentor for Mindset and Marketing. She combines her business experience as a Project Leader for a multinational company in Germany, with years of personal and spiritual development, coaching, and writing marketing materials. With this rounded background, she helps her clients with the nuts and bolts of marketing as well as getting them past those stuck places that stop them in their tracks. Nature feeds her spirit and in her spare time, you're most likely to find her out among the trees. Maggie grew up in Northern Ireland and since leaving there, has lived in 7 countries...so far. 

00:00 – 05:15 Introduction 

05:15 – 06:24 Working with Solos and Partnerships 

06:24 – 08:05 What’s it’s like Working with Maggie 

08:05 – 17:02 Client Example 

17:02 – 20:27 Shifting Balance 

20:27 – 24:20 Marketing the Business and Networking 

24:20 – 26:45 Future Marketing Jobs 

26:45 – 30:00 Closing Statements

30:00 – 32:41 Be Sure to Check Out https://mymarketingmessage.com 

#advertising #marketing #marketingdigital #business #digitalmarketing #branding #socialmedia #entrepreneur #marketingstrategy #smallbusiness #networking #onlinemarketing #mindset #motivation #success #goals #inspiration #love #believe #life #lifestyle

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