Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.

"Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.

TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients. 

00:00 - 01:02 Joe’s Bio

01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising

11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

11:34 - 13:49 Say your last name for me, Joe!

13:50 - 17:22 The difference between growing and scaling your business

17:23 - 24:24 Architectural strategy in marketing

24:25 - 29:59 Understanding your vision for the business

30:00 - 35:04 Relationship building

35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria

41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!

42:16 - 50:10 The World of Content creation as an educator

50:11 - 57:50 The value of Skill-based learning

57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”

1:00:17 - 1:01:06 Empowering the people and users

1:01:07 - 1:01:50 How to reach Joe

1:01:51 - 1:06:38 Joe’s Podcast

1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!

1:07:18 - 1:08:04 Join The Marketing Expedition Community today!

#businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale

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As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers!

00:00 - 01:24 Listen to our 2nd Thursday Webinar

01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:55 - 04:21 Introduction to Social Media Marketing

04:22 - 06:28 Importance of utilizing Social media

06:29 - 14:17 Roaming around the Metaverse/Facebook

14:18 - 20:11 Getting traction on Instagram, Visual content is the key

20:12 - 23:43 Maximize your 24-hour stories

23:44 - 28:24 LinkedIn for B2B Marketing

28:25 - 29:46 How to make an impact on Video marketing

29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 

30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms

37:49 - 42:01 Promoting on Tiktok

42:02 - 45:50 Targeting specific audience using Pinterest

45:52 - 47:36 Social media channels algorithm

47:37 - 53:48 Cloud campaign, All-in-one social media tool

53:49 - 55:05 Other resources that can help your business grow

55:06 - 56:25 Social Media Marketing Audit

56:26 - 57:26 The Marketing Expedition Community

57:27 - 57:33 Thank you so much! Enjoy your marketing journey!

57:34 - 58:19 Join The Marketing Expedition today!

#socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy

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This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy!

00:00 - 00:16 Top 10 Best Podcast clips mashed up

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 

05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis

07:57 - 11:36 No.8 - Podcasting for Business 

11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham 

14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space 

19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price 

23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman 

26:42 - 29:15 No.3 - Personal Branding with Genny Heikka 

29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg 

30:35 - 33:28 No.1 - Why Graphic Design Matters with Peppershock Design Team 

33:29 - 33:55 Thank you so much! Enjoy your Marketing Journey!

33:56 - 34:42 Join The Marketing Expedition Community today!

#marketing #business #marketingdigital #digitalmarketing #branding #socialmedia #entrepreneur #socialmediamarketing #success #marketingstrategy #marketingexpeditionpodcast 

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You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.

00:00 - 00:40 Alex’s Bio

00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment

07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:06 - 08:44 Welcome Alex!

08:45 - 11:38 How to utilize Tiktok to build brand awareness

11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”

14:21 - 17:47 Tips on growing your following to the right audience

17:48 - 23:00 Alex’s journey from the corporate world to the music world to entrepreneurship

23:01 - 24:55 Resources that influence Alex

24:56 - 25:36  DoorDash is a great way to support localrestaurants with safe, no-contact delivery. Get $30 off ($10 off each of yourfirst 3 orders) when you sign up here. 

25:37 - 26:59 Sharing insights to the public

27:00 - 29:21 Creating more marketing and creative jobs and helping more businesses to grow

29:22 - 34:15 Shifting from traditional to digital advertising

34:16 - 38:14 Company culture

38:15 - 40:28 Reach out to Rossman Media

40:29 - 40:53 Thank you so much, Alex! Enjoy the journey!

40:54 - 41:39 Join The Marketing Expedition Community today!

#brandawareness #branding #marketing #advertising #digitalmarketing #digitaladvertising #socialmediamarketing #socialmedia #brand #business #advertising #seo #contentmarketing #tiktokmarketing #entrepreneurship

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Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.

00:00 - 00:16 Maxim’s Bio

00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)

14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast

15:11 - 15:28 Welcome to the show!

15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago

17:13 - 18:26 The origin of the Creativity Conference

18:27 - 20:15 Inspiration for creating something that never exists before

20:16 - 25:09 The Time-telephone concept

25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world

27:51 -  28:22 Get $10 off your first $100+ order of Coach Outletproducts

28:23 - 29:50 Free live streaming

29:51 - 33:30 Shared environment experience

33:31 - 34:42 The Creativity Conference, get your tickets

34:43 - 35:10 Use my unique promo code RHEACREATIVE to receive $100 off the ticket price!

35:11 - 35:43 Thank you so much, Maxim! Enjoy the journey!

35:44 - 36:29 Join The Marketing Expedition Community today!

Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen! 

#creativity #creative #design #makers #technology #inspiration #innovation #motivation #branding #marketing #advertising #creativityconference 

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Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

00:00 - 00:59 Deirdre’s Bio

01:00 - 05:54 Marketing Essentials Moment: Podcasting 101

05:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:26 - 07:17 Welcome to the show, Deirdre!

07:18 - 10:25 Deirdre’s journey from corporate life to entrepreneurship

10:26 - 15:40 Moving into New York City to continue pursuing her vision

15:41 - 18:31 What inspired Deirdre to create software that helps entrepreneurs connect with their audience through short-form content

18:32 - 21:30 Creating curiosity in your audience using Capsho Software

21:31 - 23:36  Capsho: Try the world's first AI-Powered tool to promote your podcasts!

23:37 - 24:29 Focusing on the ideal target customer

24:30 - 27:00 “One of the most important parts in getting on the right track is to niche down.”

27:01 - 29:16 Deirdre’s marketing tactics

29:17 - 30:55 Resources that help Deirdre in her journey

30:56 - 32:25 More about Deirdre’s adorable cat!

32:26 - 33:24 Reach out to Deirdre  

33:25 - 34:04 Thank you, Deirdre! Enjoy the journey!

34:05 - 34:50 Join The Marketing Expedition Community today!

#entrepreneur #business #motivation #success #entrepreneurship #inspiration #smallbusiness #goals #entrepreneurlife #marketing #digitalmarketing #onlinemarketing #branding #advertising #capsho

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Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.

00:00 - 02:18 Laura’s Bio

02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?

05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:58 - 07:16 Welcome to the show, Laura!

07:17 - 09:38 Sharing some successful projects

09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals

11:30 - 16:00 Laura’s creative journey

16:01 - 19:10 The process of rationalizing designs to clients

19:11 - 19:55 Cloud Campaign helps marketing agencies scale. 

19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini

23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”

26:30 - 28:24 People that influenced Laura in digital marketing and design

28:25 - 29:41 Resources that Laura draws inspiration from

29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in EverydayLife

30:26 - 32:18 Motivational words from Laura

32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!

32:33 - 33:19 Join The Marketing Expedition COmmunity today!

Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today!

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Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. 

00:00 - 00:50 Jeroen’s Bio

00:51 - 06:13 Marketing Essentials Moment: Creating a Marketing Plan for Your Business

06:14 - 06:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:45 - 07:06 Welcome to the show Jeroen!

07:07- 12:07 Jeroen’s journey to being an accidental marketer

12:08 - 18:15 Coming up with a system that would make life easy

18:16 - 19:00 Misfits Market. $10 off your first order with our code. 

19:01 - 23:05 A user-friendly, automated, and intelligent sales CRM, Salesflare

23:06 - 27:51 Growing your user base

27:52 - 29:29 More integration coming up for Salesflare

29:30 - 31:39 “The closer you can get to your customers, the more you can learn about what it is they need.” - Jeroen Corthout

31:40 - 32:28 Get in touch with Jeroen

32:29 - 32:50 Thank you so much Jeroen, Enjoy the journey!

32:51 - 33:36 Join The Marketing Expedition Community today!

Misfits Market. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices. Limited-time offer: $10 off your first order with our code. 

#crm #business #marketing #software #sales #technology #crmsoftware #digitalmarketing #bootstrap #ecommerce #salesflare #advertising #branding #smallbusiness #marketingautomation #marketingtips

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Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest's Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform. 

00:00 - 00:50 Craig’s Bio

00:51 - 05:04 Marketing Essentials Moment: Readers are Leaders

05:05 - 05:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:30 - 05:54 Welcome to the show, Craig!

05:55 - 10:29 Craig’s fascinating journey around the globe

10:30 - 13:59 Working from home

14:00 - 20:58 Pinterest, a Social media platform or Search engine?

20:59 - 22:45 Sharing Tips and Tricks on Pinterest

22:46 - 23:29 Abriva, Life and Medical Insurance Offer 

23:30 - 30:28 More tips in creating and optimizing pins/contents

30:29 - 33:46 Idea pins

33:47 - 39:10 Insights on how Pinterest can help in growing your business

39:11 - 40:52 Success story

40:53 - 44:17 Advertising campaigns on Pinterest

44:18 - 45:54 Reach out to Craig 

45:55 - 46:40 Thank you so much, Craig! Enjoy your marketing journey!

46:41 - 47:26 Join The Marketing Expedition Community today!

We’ve been using the Avibra app, it’s 100% free and it’s awesome! It improves your well-being and rewards up to $11,000 in life & medical insurance at no cost to you. Download the app today!

#pinterestmarketing #pinterest #pinteresttips #pinterestforbusiness #pinterestmanager #socialmediamarketing #pinandgrow #seo #growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #advertising #branding

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Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome. 

00:00 - 00:42 Charlie’s Bio

00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together

05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast

06:04 - 08:12 Welcome to the show, Charlie!

08:13 - 09:47 Success story

09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development

12:40 - 14:35 Difference between Product Businesses vs. Service Businesses

14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow

20:06 - 20:50 Aspiration – a financial firm with a conscience! 

20:51 - 24:52 Story structure

24:53 - 27:40 “Focus on the outcome, not on the excuses!” - Charlie Moon

27:41 - 29:36 How to Turn Order Takers into Rainmakers

29:37 - 31:15 Reach out to Charlie

31:16 - 32:38 Charlie’s words of encouragement

32:39 - 33:07 Thank you so much, Charlie! Enjoy the journey!

33:08 - 33:54 Join The Marketing Expedition Community today!

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. 

#businessdevelopment #business #businessgrowth #marketing #entrepreneur #businessowner #businessstrategy #businesstips #smallbusiness #digitalmarketing #entrepreneurship #businessmindset #businesscoach #branding #advertlising

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