Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 

00:00 - 00:15 “Just go and push that button!”

00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 – 01:39 Troy’s Bio

01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages

09:28 - 10:13 Welcome to the show Troy!

10:14 - 15:02 From a failed baseball career to a multiple six figures business

15:03 - 19:25 How to make sure your email is going to end up on your client’s main box

19:26 - 22:01 Building a reading relationship with people

22:02 - 26:03 Success story

26:04 - 28:35 Getting verified on email

28:36 - 30:46 Tips on how to avoid authentication issues

30:47 - 31:17 Schedule Once. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.

31:18 - 36:43 Getting involved in the community builds a network

36:44 - 39:36 Tools to help on your active campaign

39:37 - 41:11 Troy drops some valuable bits of advice

41:12 - 43:00 How to reach out to Troy

43:01 - 44:10 Give us a review! Enjoy your Marketing journey!

44:11 - 44:56 Join The Marketing Expedition Community today!

#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness #emailmarketingstrategy

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Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator. 

00:00 - 00:14 “I wouldn’t say Facebook is dying out, I would say people are shifting budget to different platforms.” —Jem Bourouh

00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 – 01:26 Jem’s Background

01:27 - 06:24 Marketing Essentials Moment: Email Marketing

06:25 - 12:05 Welcome to the show!

12:06 - 15:09 Building profits and monetizing through online strategy

15:10 - 20:13 Realizing your accountability

20:14 - 24:22 Front and back-ends marketing tactics

2423 - 29:09 Useful third-party tracking and email campaign software

29:10 - 30:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads.

30:01 - 31:26 Retention marketing

31:27 - 38:47 Building and scaling an agency

38:48 - 43:52 Trends: What’s hot and what’s not?

43:53 - 51:40 Scaling eCommerce growth by segmented strategies

51:41 - 52:31 Reach out to Jem 

52:32 - 53:07 Thank you so much! Enjoy your Marketing journey!

53:08 – 53:54 Join The Marketing Expedition Community today!

#mediabuying #advertising #mediaplanning #digitalmarketing #marketing #branding #media #socialmediamarketing #billboard #facebookads #creativeagency #branding #scaling #buiness #entrepreneur

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After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients. 

00:00 - 00:14 “If you look at how you spend your time over the course of a week, there are probably hours and hours of time spent where you could either automate away or use a smart AI technology…”

00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 – 01:26 Erica’s Bio

01:27 - 06:24 Marketing Essentials Moment: Accelerating W-O-M Advertising

06:25 - 09:23 Welcome to the show, Erica!

09:24 - 12:26 A tool to create an engaging email experience

12:27 - 14:42 How rasa.io marketing tools started

14:43 - 17:18 AI technologies in our everyday living

17:19 - 20:41 Work-Life integration

20:42 - 21:26 Onboard more social media clients and charge a higher retainer with a Cloud Campaign 

21:27 - 26:48 Keeping the company culture alive

26:49 - 28:23 Resources on staying on top of the latest marketing and technology trends

28:24 - 33:08 AI Marketing Tools forecast

33:09 - 34:33 Erica drops some words of advice

34:34 - 37:32 Visit https://rasa.io/rasa.io

37:33 - 38:12 Thank you so much, Erica! Enjoy your Marketing journey!

38:13 – 38:59 Join The Marketing Expedition Community today!

#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding #ecommerce #smallbusiness

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Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. 

00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.”

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 – 01:13 Steve’s background

01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising

08:08 - 13:16 Welcome to the show, Steve!

13:17 - 20:30 The fundamental areas of SEO strategy

20:31 - 22:47 Building an SEO strategy

22:48 - 25:25 Link strategy

25:26 - 26:57 Content Strategy

26:58 - 29:18 Tracking your SEO performance

29:19 - 37:21 How to create effective content on your page

37:22 - 38:12 Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances. 

38:13 - 43:24 Misconceptions about the frequency of content

43:25 - 50:15 Benefits of mixed media marketing

50:16 - 55:30 Steve drops some insights into optimizing search results

55:31 - 58:20 Practice your SEO strategy by giving back to the community

58:21 – 1:01:28 Upscaling multi-location SEO for Google maps

1:01:29 - 1:02:06 Reach out to Steve at: @seosteve

1:02:07 - 1:02:27 Give us a review and enjoy your Marketing journey!

1:02:28 - 1:03:15 Join The Marketing Expedition Community today!

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #branding #business #onlinemarketing #contentmarketing #ecommerce #digitalmarketingagency #marketingstrategy #advertising #entrepreneur #marketingtips

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Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies. 

00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 01:03 Lucy’s background

01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture

07:24 - 09:24 Welcome to the show, Lucy!

09:25 - 10:53 Refrain from being too salesy

10:54 - 13:47 Putting the right emotions to your products/services

13:48 - 18:07 Creating effective sales pages

18:08 - 19:57 Verbal branding

19:58 - 21:31 Email marketing tricks

21:32 - 23:55 Value of authenticity in branding

23:56 - 24:40 Get up to a $20 credit to spend on Billie razors and body care. 

24:41 - 31:57 Lucy shared some pivotal moments across her entrepreneurial journey

31:58 - 35:11 Helping women elevate and lift their voices to build as big of a business as they desire.

35:12 - 36:21 How Lucy get her mindset right in the morning

36:22 - 37:16 Organic marketing

37:17 - 38:02 Reach out to Lucy 

38:03 - 38:40 Give us a review and enjoy your Marketing journey!

38:41 - 39:27 Join The Marketing Expedition Community today!

#copywriting #copywriter #marketing #digitalmarketing #copywritingtips #marketingdigital #content #advertising #copy #entrepreneur #marketingtips #emailmarketing #organicmarketing #branding

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Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips. 

00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 – 01:08 Mary Ann’s Bio

01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms

07:32 - 09:17 Welcome to the show Mary Ann!

09:18 - 12:38 Different generational breakout of spent

12:39 - 19:04 Programmatic placement for your media to define your audience

19:05 - 21:40 Difference between OTT and CTV

21:41 - 24:13 Breaking through the noise

24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting. 

24:59 - 30:02 Adopting media evolution

30:03 - 32:28 Omnichannel approach

32:29 - 36:06 Targeting your loyal customers

36:07 - 42:41 Outsource and find good partners

42:42 - 43:58 Reach out to Mary Ann 

43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey!

44:25 - 45:12 Join The Marketing Expedition Community today!

#digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising 

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After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. 

00:00 - 00:14 SEO is a big nuance with publishers…

00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 – 01:39 Kaila’s Bio

01:40 - 07:00 Marketing Essentials Moment: Components of Marketing

07:01 - 09:58 Welcome to the show, Kaila!

09:59 - 13:05 How affiliate marketing works

13:06 - 14:30 Is it advertising or is it organic?

14:31 - 16:20 Combining PR with affiliate marketing

16:21 - 19:39 The power of brand awareness to conversion

19:40 - 23:56 Determining what type of affiliate strategy for your business

23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O’Connor

26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO

30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West! 

30:56 - 33:48 Human design concept

33:49 - 34:29 Reach out to Kaila O’Connor at

KMO/world. The first professional service business that is infused with and runs parallel to a Human Design business.

34:30 - 37:51 Listening to your body when something feels off and wrong.

37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey!

38:37 - 39:24 Join The Marketing Expedition Community today!

#publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising 

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Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.

00:00 - 00:20 “There’s a time and a place to be salesy…”

00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 01:35 Kyle’s Bio

01:36 - 06:20 Marketing Essentials Moment: Culture and Branding

06:21 - 07:59 Welcome to the show, Kyle!

08:00 - 10:32 Email automation and segmentation

10:33 - 14:55 Considering the effect on your email deliverability

14:56 - 20:10 Different email marketing tools

20:11 - 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!  

20:43 - 24:28 Kyle shared some effective email strategies and tactics

24:29 - 26:25 Building up your sales process

26:26 - 30:00 The challenges with iOS updates and privacy settings

30:01 - 36:28 Have a conversation starter email

36:29 - 40:20 Things to avoid in email marketing

40:21 - 42:08 Reach out to Kyle 

42:09 - 42:30 Give us a review, Enjoy your Marketing journey!

42:31 - 43:17 Join The Marketing Expedition Community today

#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #emailstrategies #branding #advertising #business #ecommerce #entrepreneurs 

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Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations! 

00:00 - 00:18 “I have four kids ranging from 17 to 27. And none of them would answer anything that looked like a pre-1990 question…”

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 – 01:22 Peter’s Bio

01:23 - 07:08 Marketing Essentials Moment: Sharing your Expertise with your Audience

07:09 - 09:39 Welcome to the show, Peter!

09:40 - 14:45 The challenge of piecing together different data points and data sets

14:46 - 20:48 Structuring customer sentiment data to benefit companies

20:49 - 25:16 “We as marketers have become so reliant on the trend data, we are really hesitant to disrupt it with a different question.” — Peter Shafer

25:17 - 25:47 Benchmark One. Simplify and get back to doing what you do best…running your business!  

25:48 - 32:43 How data gathering surveys and polls helped Peter to pull off a successful advertising campaign

32:44 - 37:03 The question of interpreting data sets with data collection software tools

37:04 - 40:28 Peter’s words of advice for aspiring data analysts

40:29 - 45:03 Resources that can help people to keep up with research data trends

45:04 - 45:27 How to reach Peter Shafer 

45:28 - 45:58 Thank you so much, Enjoy your Marketing journey!

45:59 - 46:45 Join The Marketing Expedition Community today!

#digitalmarketing #digitalmarketingstrategy #digitalmarketingcampaign #marketing #marketinganalytics #dataanalysts #branding #advertisitng #businessstrategy #datacollection #advertisingcampaign #marketingtrends 

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Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and connect, Sandie also heads special projects, and will further help develop and coordinate more events for creators for future collaborations. 

00:00 - 00:35 “Say, Noah... Hey, Noah…”

00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:55 - 02:01 Ms. Sandie Jae’s background

02:02 - 09:20 Marketing Essentials Moment: Marketing Audit Process

09:21 - 11:21 Ms. Sandie Jae welcome to the show!

11:22 - 14:50 Sharing her screenwriting and film production journey

14:51 - 16:07 The challenges she fronts onto in film production

16:08 - 18:40 "Cheaper is not always better." — Ms. Sandie Jae

18:41 - 20:49 Inspiring books and poetry for the youth

20:50 - 24:26 How Ms. Sandie Jae managed to publish her books on popular platforms

24:27 - 25:16 Awesome, affordable outfits delivered to your doorstep each month from Nadine West! 

25:17 - 28:41 Realizing the value of marketing strategy for her business

28:42 - 31:10 To connect and educate people

31:11 - 32:20 Helping others and walking them through the trials and tribulations

32:21 - 34:07 Reach out to Ms. Sandie  

34:08 - 36:00 Ms. Sandie Jae talks about her upcoming film production, It's all about you a High School Musical

36:01 - 37:38 Thank you so much, Ms. Sandie Jae! Enjoy your Marketing journey!

37:39 - 38:25 Join The Marketing Expedition Community today!

#creativity #art #creative #artist #inspiration #youthmentorship #mentoring #mentorship #filmproduction #filmmaking #filmmaker #marketingstrategies #marketing #marketingtips #advertising #branding #allaboutyoutalentservices

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