Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living.

00:00 - 00:08 “Speaking is a really cool way to make a living, I gotta tell you. And I'm enjoying it. But you gotta get known. And that all comes down to marketing and branding.“ — Howard Brown

00:09 - 00:27 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:28 - 01:07 Howard’s Bio

01:08 - 05:45 Marketing Essentials Moment:  Customer Reviews

05:46 - 06:45 Howard, Welcome to the show!

06:46 - 08:46 A two-time cancer survivor, Survivorship Consultant, and a Published Author

08:47 - 12:59 What went into composing "Shining Brightly" and how it inspires readers with HOPE

13:00 - 17:10 Amplifying the Brand while Expanding Your Network

17:11 - 19: 09 Staying in your Primary Lane

19:10 - 22:04 Building a Reputation

22:05 - 28:50 Stories that will undoubtedly inspire you

28:51 - 32:05 Howard’s advice to aspiring speakers and writers

32:06 - 33:43 Publishing your book

33:44 - 36:37 Give people the chance to help you

36:38 - 38:14 Get inspired by Howard’s book. Visit: shiningbrightly.com

38:15 - 38:30 Thank you so much, Howard! Share this podcast!

38:31 - 38:48 Give us a Review! Enjoy your marketing journey!

38:49 - 39:34 Join The Marketing Expedition Community today!

#storytelling #storyteller #author #publicspeaking #marketing #branding #advertising #cancersurvivor #resilient #healthyliving #businessinnovation #shiningbrightly

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Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.

00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:00 Eric’s Background

01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings

05:04 - 06:31 Welcome to the show, Eric!

06:32 - 11:55 Rhea and Eric talk about the origin of their branding

11:56 - 14:52 Liger Partners’ mission 

14:53 - 16:20 From Hot Mess to Success Story

16:21 - 21:50 Eric discusses their workplace culture

21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families

25:16 - 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.

26:06 - 30:48 Period of curation (not creation) with AI

30:49 - 34:04 Introducing some powerful AI tools

34:05 - 37:19 Optimizing AI tools to deliver positive results for your clients

37:20 - 41:30 The Claw Podcast

41:31 - 43:22 Liger’s future goals

43:23 - 44:32 Thank you so much, Eric!

44:32 - 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw

44:51 - 45:24 Share this podcast! Enjoy your marketing journey!

45:25 - 46:11 Join The Marketing Expedition Community today!

#marketing #business #marketingdigital #digitalmarketing #branding #entrepreneur #marketingtips #aitools #ai #artificialintelligence #newtech #advertising #ligerpartners

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Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota

00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:35 Deanna’s Bio

01:36 - 05:35 Marketing Essentials Moment: Social Activation

05:36 - 08:34 Welcome to the show, Deanna!

08:35 - 11:26 Difference between Lead generation and Demand generation programs

11:27 - 14:38 Strategy - Narrowing down your audience

14:39 - 15:31 Content - Creating content for every stage of the funnel

15:32 - 19:07 Distribution - Getting that content out there

19:08 - 23:27 Building out digital footprints at the brand awareness stage

23:28 - 26:46 Getting the right audience for Your Webinars

26:47 - 27:37 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

27:38 - 33:23 AI and Chat GPT

33:24 - 37:35 Rhea and Deanna discuss company culture

37:36 - 41:00 Focus on the long-term goal

41:01 - 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast

43:14 - 44:40 Thank you so much, Deanna! Share this podcast!

44:31 - 45:05 Give us a Review! Enjoy your marketing journey!

45:06 - 45:53 Join The Marketing Expedition Community today!

#b2bmarketing #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #business #advertising #smallbusiness #demandgeneration #growthmode

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Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.

00:00 - 00:27 “Most businesses just pick up a number out of the air and say, “Let's grow to that number!” But there's no rationale behind it. There's no “why” behind it. And that's where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard

00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:47 - 01:46 Jacob’s Background

01:47 - 04:07 Marketing Essentials Moment: Online Communities

04:08 - 06:15 Welcome to the show, Jacob!

06:16 - 09:30 Disruptive Advertising

09:31 - 12:04 Connecting with the motivations behind the company

12:05 - 16:19 Identifying your customer's pain points

16:20 - 19:27 The value of aligning with the brand, with the goal, and with the strategies

19:28 - 20:22 Strike Tax Advisory is leading the way in an $18B+ tax incentives market. Strike’s in-house R&D and Employee Retention tax experts discover unclaimed government credits available to businesses. Strike is helping small and large businesses reinvest this assistance back into the business to continue growing.

20:23 - 26:40 EOS - Entrepreneurial Operating System

26:41 - 29:20 Resources that had been transformational for Jacob

29:21 - 32:41 What's the thing you are most afraid to share that you shouldn't share today, Jacob?

32:42 - 36:00 Where do you see yourself in the next 5 to 10 years?

36:01 - 40:55 Jacob’s target clientele

40:56 - 44:11 Rhea and Jacob discuss workplace culture.

44:12 - 45:12 Feel free to reach out and connect with Jacob. Visit: disruptiveadvertising.com

45:13 - 46:11 Jacob, thank you so much! Share this podcast!

46:12 - 46:59 Give us a Review and I’ll give you some shout-outs!

47:00 - 47:46 Join The Marketing Expedition Community today!

#marketingstrategy #marketing #digitalmarketing #marketingtips #marketingdigital #socialmediamarketing #branding #advertising #disruptiveadvertising #EOS #onlinecommunities

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Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.

00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 01:22 Mathew’s Bio

01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research

16:06 - 17:10 Mathew, Welcome to the show!

17:11 - 20:55 Beyond the Pale: A Fable about Escaping the Hustle and Finding Yourself – Book by Matthew Turner

20:56 - 23:49 Hustle Culture

23:50 - 26:39 From the Marketing Space to Becoming an Author and a Ghostwriter for prominent businesspeople and thought-leaders

26:40 - 28:28 Embracing the Future of Technological Advancement with AI

28:29 - 32:56 Various AI resources you can use

32:57 - 36:15 Facts about AI's Potential Impact on Business and Marketing

36:16 - 37:02 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team. 

37:03 - 42:32 Finding the Right Questions

42:33 - 46:03 Awareness, Ascension, and Amplify

46:04 - 49:30 Matthew’s Inspiring Words for Future Writers

49:31 - 50:40 Read/Listen to Matthew’s recent book “Beyond the Pale” for free! 

50:41 - 51:02 Thank you so much, Mathew! Share this podcast!

51:03 - 51:38 Give us a Review! Enjoy your marketing journey!

51:39 - 52:26 Join The Marketing Expedition Community today!

#artificialintelligence #ai #machinelearning #technology #business #marketing #branding #advertising #consumermarketresearch #hustleculture #antihustle #beyondthepail

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Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work. 

00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg

00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:26 Dr. Catherine’s Bio

01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy

13:03 - 13:50 Welcome to the show, Dr. Catherine!

13:51 - 17:26 How Dr. Catherine’s leadership journey led her to discover Appreciative Intelligence

17:27 - 22:10 Altering perspective through Reframe, Rewrite, and Redesign process

22:11 - 26:13 Influencing your company culture

26:14 - 29:50 Recognizing diversity

29:51 - 34:45 Encouraging employees to prioritize their family

34:46 - 35:37 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 

35:38 - 42:10 Creating a comparison and empowerment tool

42:11 - 45:07 “Emotions are a temporary message to your soul.”

45:08 - 46:16 You can reach Dr. Catherine Wiberg at: linkedin.com/in/catherinewiberg

46:17 - 47:14 Words of wisdom from Dr. Catherine

47:15 - 47:47 Thank you so much, Dr. Catherine!

47:48 - 48:43 The New Female Leader: A Woman's Dynamic Guide to Leadership Book

48:44 - 48:50 Share this podcast! Enjoy your marketing journey!

48:51 - 49:36 Join The Marketing Expedition Community today!

#appreciative #intelligence #motivation #companyculture #employeeengagement #leadership #workculture #business #marketing #advertising #branding #workplaceculture

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Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing. 

00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir

00:18 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:50 Kurt’s Background

01:51 - 07:55 Marketing Essentials Moment: Brand Awareness

07:56 - 09:38 Welcome to the show, Kurt!

09:39 - 13:50 Location-based Marketing

13:51 - 18:02 Evolution of Social Media Management Tools

18:03 - 24:51 Influencer Marketing Advantages

24:52 - 27:42 Effectiveness of follow-ups

27:43 - 28:32 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

28:33 - 32:00 Learn to Diversify

32:01 - 33:33 Books that Kurt recommends for High-Growth Leaders

33:34 - 36:40 Establishing a healthy company culture as a Servant leader

36:41 - 41:24 Displaying empathy at the workspace

41:25 - 48:19 Market Competition for Real Estate

48:20 - 53:03 Utilizing AI technology and machine learning tools

53:04 - 54:28 Repurposing your content to appeal to the right audience

54:29 - 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com

55:43 - 56:04 Thank you so much, Kurt!

56:05 - 56:42 Share this podcast! Enjoy your marketing journey!

56:43 - 57:28 Join The Marketing Expedition Community today!

#influence #influencer #influenceeconomy #entrepreneur #business #marketing #branding #advertising #influencermarketing #digitalmarketing #socialmediamarketing #contentmarketing #marketingstrategy #aitools

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Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs. As a single mom of four daughters and having experienced extreme poverty, she knows firsthand that when moms process their trauma, they can raise their children in a positive environment. When she’s on the stage, she weaves the tragedy, trauma, and turmoil she’s endured into her storytelling to inspire moms to validate their own pain, so they can feel seen, safe, and supported and help others do the same. She knows that we can all create a positive destiny, no matter how painful our history.

00:00 - 00:17 “How you show up with everyone is going to be your best marketing.” — Elayna Fernandez

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:27 Elayna’s Bio

02:28 - 09:20 Marketing Essentials Moment: Importance of Having a Content Calendar

09:21 - 11:56 Welcome to the show, Elayna!

11:57 - 13:39 Setting strong boundaries

13:40 - 18:47 Connecting and relating to people through storytelling

18:48 - 23:32 The Struggle of Motherhood

23:33 - 25:20 Spreading the message of validation

25:21 - 30:12 Using analytics to determine your target audience profile

30:13 - 30:57 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. 

30:58 - 36:53 Owning your expertise to inspire others

36:54 - 39:36 Creating a safe environment as you grow your community

39:37 - 42:53 Social listening facilitates efficient marketing research.

42:54 - 47:11 Forming value-based partnerships and collaborations

47:12 - 50:00 Being a compelling brand ambassador is essential to attracting sponsorships.

50:01 - 51:58 Be positive and you’ll be powerful! Visit: thepositivemom.com

51:59 - 52:27 Thank you so much, Elayna! Enjoy your marketing journey!

52:28 - 53:15 Join The Marketing Expedition Community today!

#mothersinbusiness #womeninbusiness #womensupportingwomen #inspiration #mothers #entrepreneur #business #motivation #success #entrepreneurship #smallbusiness #thepositivemom #marketing #advertising #branding

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Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries. 

00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy

00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:52 Dan’s Background

01:53 - 11:00 Marketing Essentials Moment: How to spend your Marketing Budget

11:01 - 12:07 Welcome to the show, Dan!

12:08 - 13:10 F.I.R.E.S. (financial, internal, relational, external, and spiritual)

13:11 - 17:03 Cultivate Advisors – Visit: linkedin.com/company/cultivateadvisors

17:04 - 22:25 Expanding client base through LinkedIn and organic outreach

22:26 - 25:43 Growing your network through referrals

25:44 - 27:02 Getting access to opportunities to interact with huge entrepreneurs because of referral partners

27:03 - 27:48 Misfits Markets. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices.

27:49 - 31:39 Using an AI tool that will encourage leads to engage in a conversation on LinkedIn

31:40 - 33:25 Developing authentic relationships

33:26 - 36:36 Getting off AI automation to engage in more genuine, honest human interaction

36:37 - 39:19 Targeting your ideal client persona

39:20 - 42:11 How to give value to your messaging

42:12 - 47:08 The Arctic Survival game

47:09 - 48:45 Sign up for a free 2-hour advisory session. Visit: cultivateadvisors.com

48:46 - 48:55 Thank you so much, Dan!

48:56 - 49:20 Give us a review! Enjoy your marketing journey!

49:21 - 50:05 Join The Marketing Expedition Community today!

#linkedinmarketing #linkedin #linkedintips #digitalmarketing #socialmediamarketing #aitools #ai #artificialintelligence #newtech #referralpartners #referralmarketing #referralbusiness #growyourbusiness #referralprogram 

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During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling out staffing services and developing an HRtech solution to ease complex global hiring. The most viable marketing channels he sticks to are LinkedIn and Google.

00:00 - 00:20 "One of the things I also see changing is each field is becoming more and more complex. I remember back about six years ago when you could be a pretty good generalist and kind of know a little bit about everything and be really good and be able to run the entire project on your own. Now, I don't think that's possible."

00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:46 Tim’s Bio

01:47 - 14:30 Marketing Essentials Moment: Kept Performance Indicators – KPIs Part 2

14:31 - 15:57 Welcome to the show, Timothy!

15:58 - 19:30 From an engineering perspective to the business marketing sphere

19:31 - 22:13 Client-side vs. Agency-side marketing: Advantages and drawbacks

22:14 - 27:27 A single tool that’s focusing on consolidating and combining recruiting, interviewing, payroll and document management, and general HR management in a single ecosystem.

27:28 - 32:25 Hiring global remote teams

32:26 - 36:14 Differences in salary levels due to regional factors

36:15 - 37:15 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

37:16 - 42:42 How is B2B marketing very different as compared to B2C marketing

42:43 - 43:59 Become a recognized expert in your niche

44:00 - 50:37 The Age of AI and machine learning apps

50:38 - 50:17 Reach out to Tim on LinkedIn

50:18 - 52:30 If you’re interested in software development projects, visit: https://smart-it.io

52:31 - 53:08 Thank you so much, Tim!

53:09 - 53:47 Give us a review! Enjoy your marketing journey!

53:48 - 54:34 Join The Marketing Expedition Community today!

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