Welcome to the Tearsheet Podcast. I'm Tearsheet's editor in chief, Zack Miller. This episode is part of a special series on Gen Z and financial services. We're really trying to get to the bottom of this next generation.

The eldest Gen Zer was born in the same year Instagram was founded. Gen Z has always lived in a world with social media.

Surrounded by tech tools and platforms means reaching Gen Z constitutes a challenge for financial firms. The language and ways that worked on their parents probably won’t work on Gen Z. This calls for bringing new strategies, communication, and advertising into play in ways that resonate with this generation

To dive deeper into how financial firms can better market to the younger demographic, I brought in two of my favorite people here to talk about this subject here. We've got CJ McDonald, founder of Step. and Ruben Salazar, who runs Visa Direct.

We explore the following questions:

* What makes this generation unique?

* What kind of challenges does serving this generation raise for financial services?

* What do some firms get wrong marketing to Gen Z? What are common mistakes?

* How does this uniqueness impact your firm’s marketing? product development?

* What brands do you look to outside of financial services that nail marketing to Gen Z?

* How does your business serve Gen Z today? How do you market that?

* What are you doing to serve them better in the future? How will you market that?

Tearsheet thanks our sponsor Publicis Sapient for their ongoing support of this series. To download research reports into the opportunity to better serve this generation, go to www.steezlife.co