Ready to watch a brand new, FREE video training all about how to finally tap into the power of Social Media for your beauty business? Click the link below to get immediate access:

https://www.salonownersuccess.com/registerforwebinar

Today's episode of the Marketing for Badass Beauty Pros Podcast is all about that very first thing your potential new client sees: your ad VISUAL!

In other words, the image or video you decide to use for the ad you are going to put out into the world. 

I break down exactly what is working right now and what your potential clients want to see from you and what they do NOT want to see inside your ad. 

And most importantly...

What's going to STOP them from mindlessly scrolling on Facebook and Instagram!

Once you're finished listening, continue the learning by watching a limited-time FREE video training on how to add 20-30+ new clients per month using only Social Media:

https://www.salonownersuccess.com/registerforwebinar

Ready to take your beauty business to the next level? Watch a FREE social media video training here: https://www.salonownersuccess.com/registerforwebinar

In this episode of the Marketing for Badass Beauty Pros Podcast, we dissect the next piece of the social media ad puzzle and answer the question: "How to determine your ad budget and targeting"...

Nearly every single day, I hop on Facebook and Instagram and see dozens of beauty professionals spending money on paid ads that are targeting the completely wrong audience. I think this needs to stop.

Listen to today's episode to understand how to target only those people who are likely to become your newest paying client AND how to determine how much money you should spend on any ads you create in the future. 

Ready to get a more visual training? Watch a free social media Masterclass by clicking here: https://www.salonownersuccess.com/registerforwebinar

Don't have my most recent ebook: 6 Steps to Grow Your Beauty Business Clientele Using Social Media? Grab your copy for just $7 by clicking the link below...

https://sosacademy.samcart.com/products/ebook-6-steps-to-grow-your-beauty-business- 

Need a more visual step-by-step on how to make Social Media ads work for YOUR salon, spa or beauty studio? I've got a brand new, FREE training all about that and so much more! You can sign up to watch the training here: https://www.salonownersuccess.com/registerforwebinar

In today's episode of the Marketing for Badass Beauty Pros Podcast, we cover one of the most important aspects you need to figure out BEFORE ever creating your actual Social Media ad...

The GOAL behind it! What should your objective be when running any specific Social Media ad?

We dig into all of it - the good, the bad, the ugly and of course...my honest opinion on what I believe will work the absolute best for your salon, spa or studio. 

After you've finished listening, be sure to check out a new, 100% FREE Social Media Masterclass where I walk you through visuals, stats, actual ads and case studies of beauty professionals who have seen enormous success after implementing paid Social Media ads into their marketing strategy. Click the link below to access the training before I take it down!

https://www.salonownersuccess.com/registerforwebinar

Watch a FREE Social Media training where I break down the nitty gritty details about how paid Social Media ads can transform your salon, spa or studio: https://www.salonownersuccess.com/registerforwebinar

What are your current thoughts/feelings when it comes to paying for ads on Social Media? Love it? Hate it? Scratching your head wondering how beauty professionals even get started with creating a paid ad?

Whichever category you fall into, this episode is 100% for you!

Today on the Marketing for Badass Beauty Pros Podcast, I answer the golden question: ARE paid Social Media ads really worth it as a beauty professional with a salon, spa, or health/beauty studio?

Once you have been enlightened by this episode and you are itching for more knowledge on the subject, I want to invite you to watch a brand new, completely FREE online training breaking down paid Social Media ads even more...

Click this link to watch the training: https://www.salonownersuccess.com/registerforwebinar

To your success, 

Megan

It's your job as the salon, spa or studio owner to let your amazing skills and expertise be known to the world of Social Media...

But, how do you do that?

Ding, ding, ding! It's in the CONTENT you produce on your business Social Media accounts! What type of content is going to...

1. Set yourself apart from your competitors
2. Position you as the go-to expert in your field
3. Turn followers into paying clients

This episode breaks down the specific 4 types of content (E/E/E/I) that do exactly those three things above. 

Continue the conversation over in our Facebook Group: Social Media for Badass Beauty Pros! Click here to join>> https://www.facebook.com/groups/SMforbeautypros/

Follow me on Instagram for more tips on how to become a better Social Media for your Beauty Biz!>>https://www.instagram.com/salonownersuccess/

We are officially onto part two of the two-part series all about Instagram REELS! Before you dive into today's episode on HOW to use Instagram REELS for your salon, spa or beauty studio...be sure to go back and listen to the previous episode where we unpack the reason WHY it's a good idea to jump on the REELS train!

In today's episode of the Marketing for Badass Beauty Pros Podcast, I actually take you through an entire step-by-step walk through of how to create your very first REEL.

So, if you have been intimidated or unsure if you are tech-savvy or "hip" enough to create a REEL...I've got ya covered!

In addition, at the end of this episode I am going to give all you badass beauty pros 3 specific examples of REELS you can steal and implement right away into your own business - that alone is worth the listen!

When you DO create your first and/or next Instagram REEL...I want you to send it to me via DM over on Instagram. Below is the link to my IG account...

https://www.instagram.com/salonownersuccess/

Check out the awesome IG REELS Alice the Hairstylist has done on her IG account!>>https://www.instagram.com/alicealice_hair/

Keep the conversation going inside the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros/

"Another new Social Media feature I have to add to my to-do list?!" I get it, girl! It can be a tad overwhelming keeping up with it all, can't it?

But don't worry, that's what today's episode of the Marketing for Badass Beauty Pros Podcast is allll about! I am here to break down what the heck this new REELS feature on Instagram is all about, what it's purpose is and IF you should be using it for your salon, spa or beauty studio.

Whether you have already created your first REEL, you're on the fence about creating one or you think it's just downright a waste of your precious time...this one's full of golden nuggets to expand your mind and your marketing skills for your beauty biz.

Continue the conversation over on the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros/

Follow me over on Instagram for more tips>>https://www.instagram.com/salonownersuccess/

Never know what to say, do or post on your salon or spa's Instagram stories? You're not alone!

That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I break down exactly how to not only improve but ROCK your Instagram Stories...

Even more so, I give you ideas on types of stories to post and WHY you should post those specific type of stories.

Want a written out, PDF Instagram Stories guide? Join me LIVE tonight (10/13) @6pm inside my Facebook group: Social Media for Badass Beauty Pros for a free 1-hour Social Media MasterClass where I walk you through how to start using Social Media to book an additional 20-30+ new clients per month in your salon, spa or beauty studio!

Join the Facebook Group here: https://www.facebook.com/groups/SMforbeautypros/

Can't wait to see you there! 

You didn't just open the doors to your salon, spa or health/beauty studio so you could have empty calendars and barely anyone coming into get a great service done from you right?

You started your beauty business to impact the lives of people in your community by making them look and feel good about themselves...

The only problem is that there are still a LOT of people in your community that don't even know your salon or spa exists right now. 

That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I cover exactly what WORKS in attracting new clients to come through your doors!

Also, did you hear?

For every 10 new reviews we get on this podcast, I am going to release a FREE Social Media training inside my Facebook Group: Social Media for Badass Beauty Pros!

So, just leave a rating and review and then request to join the "Social Media for Badass Beauty Pros" FB Group by clicking the link below..

https://www.facebook.com/groups/SMforbeautypros/

In business, you should consistently be running specials and promotions to help serve your current clients and also attract new clients into your salon, spa or beauty studio. 

But what happens when you create an amazing promotion...only to hear crickets and have a handful of people take you up on your offer? It sucks. 

In today's episode of the Marketing for Badass Beauty Pros Podcast, I give you my biggest 3 tips for not only how to announce a new special or promotion but how to do so SUCCESSFULLY! 

Ready to be coached and mentored on how to grow your clientele by 20-30+ new clients per month by yours truly? Enroll in my elite Coaching Program: Salon Owner Success Academy while enrollment is still open! Click here to see the FULL program details: https://www.salonownersuccess.com/sosacademy

Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros/

Follow me on Instagram! https://www.instagram.com/salonownersuccess/