It can be overwhelming sometimes, right? Seems like there's a new Social Media platform popping up every other month with everyone flocking like moths to a flame...

It's sometimes difficult to really narrow down which Social Media platforms are right for YOUR business. 

That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I break it allll down for you! 

-Why you should care about this question

-Which platforms DO move the needle & why

Which platforms DON'T move the needle & why

When you're done listening to this episode, would you do me a huge favor and rate and review this podcast? That way, it's able to reach even more beauty professionals who need help the ever-challenging world of Social Media. THANK YOU!

Want even more Social Media help? Check out the resources below!

Join the FREE Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros/

Follow me on Instagram for more tips! https://www.instagram.com/salonownersuccess/

Grab your FREE "7 Days of Instagram Posts Guide": https://www.salonownersuccess.com/

It's my 30th birthday! So, I decided to do something extra special for all of you and give you a whopping total of 30 Instagram post ideas you can use this month and beyond!

I know how difficult it can be coming up with content to post in your salon, spa or studio's Instagram account to keep followers in the loop on what's going on in your business. So, I wanted to help you by giving you an entire month's worth of content ideas!

If you have EVER struggled or scratched your head wondering what type of content works for beauty professionals in order to turn followers into new paying clients, then this episode is especially for YOU! 

Want to give me a birthday gift? All I want for my 30th birthday is an honest rating and review from you for this podcast - that's it! :) More reviews means this podcast gets in front of more beauty professionals across the globe; meaning I can make an even bigger impact teaching more badass beauty pros how to use Social Media to their advantage!

After you leave a rating and review, check out the resources below...

Read My New EBOOK: "6 Steps to Grow Your Beauty Business Clientele Using Social Media">>https://www.salonownersuccess.com/getyourebook

Join the Free Facebook Group for Badass Beauty Pros! https://www.facebook.com/groups/SMforbeautypros/

Follow Me On Instagram for More Social Media Tips>>https://www.instagram.com/salonownersuccess/

What happens when you don't know your Ideal Client Avatar (ICA) in your business? Absolutely nothing...seriously! You can't possibly begin to connect, communicate, and definitely not market on behalf of your business when you don't know WHO it is that you want to serve!

In today's episode of the Marketing for Badass Beauty Pros Podcast, I teach you exactly what an ICA is and why you need one for your salon, spa or studio. 

It's time you start attracting those amazing clients you love serving and repel the ones you don't even want to step foot into your business...listen to today's episode to find out how! After that, check out the resources below...

Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros/

Download My New EBOOK "6 Steps to Grow Your Beauty Business Clientele Using Social Media": https://www.salonownersuccess.com/getyourebook

Join My Elite Coaching Program to Add 20-30+ New Clients to Your Business Every Month: https://www.salonownersuccess.com/sosacademy

Follow Me on Instagram for Weekly Tips: https://www.instagram.com/salonownersuccess/

Grab your copy of my NEW Ebook: 6 Steps to Grow Your Beauty Business Clientele Using Social Media here>>https://www.salonownersuccess.com/getyourebook

In today's podcast episode of the Marketing for Badass Beauty Pros show I give you a sneak peek of my brand new book all about how to utilize the power of social media for your salon, studio or spa!

I go over the all-important question, "should you care about the number of followers you have?" 

This is one of the most common questions I get from hairdressers, lash artists, spa owners, estheticians, etc. Why? Because it's so tempting to want to focus on that vanity number at the top of their Instagram profile. It's fun to see that number grow, right?

Well, today I dive deep into if you should care about that number and how to grow that number the right way!

Grab your copy of my new EBOOK here>>Grab your copy of my NEW Ebook here>>https://www.salonownersuccess.com/getyourebook

Join the Facebook Group: https://www.facebook.com/groups/SMforbeautypros/

Watch a FREE training on Social Media>>https://www.salonownersuccess.com/registerforwebinar

Follow me on Instagram for daily Social Media tips>>https://www.instagram.com/salonownersuccess/

It's tough. It's tough to stay motivated sometimes when you're the one in charge. As a badass beauty professional (esthetician, lash tech, spa owner, salon owner, etc.) you most likely don't have someone telling you what to do on a daily basis, right? 

There's so much going on in your life and in your business that it can become overwhelming. Consistently post on social media. Find the right hashtags to use. Reach new potential clients in your community. Do the laundry. Take care of the kids. The list goes on and on!

That's why in today's episode of the Marketing for Badass Beauty Pros Podcast, I am going to teach you my top 3 personal tips on how to stay motivated as a business owner that will directly align with how YOU as a beauty professional can stay motivated to continue moving the needle in your business. Next...

Download Your FREE 7 Days of Instagram Posts Guide>>https://www.salonownersuccess.com/instagram

Join the Facebook Community for Badass Beauty Pros for Weekly Social Media Tips>>https://www.facebook.com/groups/SMforbeautypros/

Watch a FREE Social Media Training to UP Your Marketing>>https://www.salonownersuccess.com/registerforwebinar

Get My New EBOOK!>>https://www.salonownersuccess.com/getyourebook

Whether you currently have zero Instagram highlights or 70...this podcast of the Marketing for Badass Beauty Pros is definitely for you! 

A lot of beauty professionals (estheticians, lash artists, nail artists, hairdressers, etc.) just don't know how truly powerful Instagram highlights can be when used the RIGHT way. 

In this episode I break down how you as a salon, spa or studio owner are able to use your Instagram highlights to help sway brand spankin' new followers in becoming your newest paying clients! 

Join the Facebook Group for Badass Beauty Pros>>https://www.facebook.com/groups/SMforbeautypros/

Watch a FREE 40-minute training on how to finally master Social Media Marketing>>https://www.salonownersuccess.com/registerforwebinar

Click here to download your FREE "7 Days of Instagram Posts Guide"!>>https://www.salonownersuccess.com/instagram

Follow me on Instagram for even more social media tips and tricks>>https://www.instagram.com/salonownersuccess/

How's your email marketing coming along? *Gulpp**...

I know it's probably not at the top of your to-do list these days and I totally understand! As a salon owner or spa owner, you've got a task list a mile high and the last thing you are probably thinking about is how you're going to draft your next email campaign!

BUT...I am here to tell you in today's episode of the Marketing for Badass Beauty Pros Podcast that you should probably start letting your email marketing creep toward the top of that to-do list.

Listen to the entire episode to find out why! Then click the links below to get even more tips on how to grow your salon, spa or studio's clientele using social media...

Join the Facebook Group for Badass Beauty Pros>>https://www.facebook.com/groups/SMforbeautypros/

Watch the FREE Training on How to Add 20-30+ New Clients Per Month to Your Salon, Studio or Spa>>https://www.salonownersuccess.com/registerforwebinar

Download Your FREE "7 Days of Instagram Posts Guide">>https://www.salonownersuccess.com/instagram

Follow Me on Instagram for Daily Tips>>https://www.instagram.com/salonownersuccess/

Listen to this episode if you've ever posted something on your salon, spa or beauty service business's Facebook page or Instagram account only to get ZERO comments. 

In a previous episode, I went over why the amount of people who actually see your post has decreased but in this episode, I talk about how exactly to get those people who DO see your post to like, comment and start conversations with you as the business owner.

Why is this important? Because people do business with other people they know, like and trust! And if you're able to start conversations with your followers (even in the comments section!), it allows that "know, like & trust" factor to kick in. 

So much so that it will increase your chances of turning followers into your actual paying clients...which is ALWAYS the goal! 

Watch a FREE training on how to add 20-30+ new clients per month to your salon, studio or spa>> https://www.salonownersuccess.com/registerforwebinar

Join the Facebook Group "Social Media for Badass Beauty Pros">> https://www.facebook.com/groups/SMforbeautypros/

Download your FREE "7 Days of Instagram Posts Guide">> https://www.salonownersuccess.com/instagram

Ever contemplate adding more services to your salon, studio or spa so you can reach more people in your community? 

It would make sense, right? More services = more potential reach!

Well, not necessarily...

In today's episode of the Marketing for Badass Beauty Pros podcast, I go over the pros and cons of adding new services to your beauty business.

If you have EVER thought about doing it but still not sure how it would look for your business or what the downfalls may be...then this episode is especially for you! 

Be sure to hit that Subscribe button and leave an honest review if you got value out of this episode!

Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/2675629405833647/

Watch a FREE Social Media Training on How to 20-30+ New Clients Per Month: https://www.salonownersuccess.com/registerforwebinar

Download Your Free 7 Days of Instagram Posts Guide: https://www.salonownersuccess.com/instagram

Follow Me on Instagram for More Tips: https://www.instagram.com/salonownersuccess/

Did the title itself just make you cringe a little bit? That's OK!

Because in today's episode, I'm giving you all the juicy details about why video is so crazy important when it comes to spreading the word about your beauty business (salon, studio or spa) and HOW you can start implementing video today!

Listen to the full episode so you can see how getting more comfortable and embracing video marketing for your salon, studio or spa can transform the way you connect and communicate with your current and future clients!

To grab your FREE 7 Days of Instagram Posts Guide, just head here: https://www.salonownersuccess.com/instagram

Join the Social Media for Badass Beauty Pros Facebook Group: https://www.facebook.com/groups/2675629405833647/

Watch the FREE MasterClass on How to Add 20-30+ New Clients Per Month in Your Beauty Business: https://www.salonownersuccess.com/registerforwebinar

Be sure to hit that subscribe button before you leave so you never miss a future episode!

And if you enjoyed today's podcast, it would mean a lot if you left an honest review!