Marketing For Learning®

Product, promotion, price and place. The pillars of any good marketing strategy. But what on earth do they have have to do with marketing for learning? Hannah explores.

What should a learning campaign really look like? Hannah and Ashley discuss the fundamentals of marketing campaigns and how some intrinsic elements of these seem to be overlooked in the world of learning. 

What's in it for me? When it comes to your learners, this is the most crucial question you should be answering. Ashley talks to you about what it really means to meet the needs of your learners and target their emotional drivers for maximum effectiveness.

Adopting a marketing mindset in L&D will provide you will a wide range of benefits. Hannah Waddams and Ashley Sinclair delve into the merits of marketing for learning and why every L&Der should be shifting their thinking to incorporate marketing strategies.

Does L&D have an engagement or an awareness problem? Ashley Sinclair spends ten minutes exploring whether the root cause of most of our 'engagement' problems in L&D are actually due to a lack of employee awareness. 

What is marketing for learning and what can you expect from this podcast? Our main host, Ashley Sinclair, talks you through some of the plans for the episodes to come and what we hope you'll gain from this podcast!