Marketing Freaks

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What this episode covers:

• Why account structure is so important
• How to plan and map out your structure
• Our starting point
• How CBO impacts things
• How to group your audiences
• The importance of naming conventions

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What this episode covers:

• Neal’s background and history with marketing
• The growth of influencer marketing
• How to approach social & influence
• Micro influencers
• Easy ways brands can get started

Enjoy!

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Here’s what we cover:

• Performance we’re seeing on paid social
• Performance we’re seeing on PPC
• Current trends on the platforms
• Recommendations based on what’s working

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What this episode covers:

• Jacks background and combination of agency vs. in-house experience
• How brands and agencies need to work better
• Key focus points of an in-house role at a growing ecommerce brand
• The role of content in ecommerce

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What this episode covers:

• Pros and cons of working remotely
• Recruitment benefits
• How the costs / office savings work out in practice
• Challenges to working remote
• Advice for remote team management

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What this episode covers:

• Account planning - what to prioritise first, how to decide on the best structure
• Account structure – why account structure matters and how to decide what’s best for you
• Avoiding shiny objects – not getting distracted!
• Tracking performance – how to understand what’s working and how to review performance

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What this episode covers:

• How to start the planning process and understand what your business needs
• How to manage the risk of any platform migration
• How to research your options
• How to select the right partner for the job

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What this episode covers:

• Why Alison decided to niche down on the music sector
• Who Alison works with – what type of artists / what stage of their careers?
• Live music is obviously struggling in the Covid world – how has this impacted the sector?
• What’s working well for music artists when it comes to marketing
• Where should independent artists start when it comes to marketing?

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What this episode covers:

• Shifting your marketing to a rapidly changing sector
• Amanda’s journey on Twitter
• Being a working parent in lockdown
• Marketing “would you rather”

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What this episode covers:

• Our new name
• How to review budget distribution
• Tools to monitor spend and help with decisions
• The importance of prioritising your goals