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Welcome to the first podcast episode under our new name!

Within this episode we cover:

• The newly launched Facebook Shops
• Advertising trends since lockdown
• How to make the most of video within your campaigns

Enjoy!

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What this episode covers:•What messaging is working now on PPC•What creative is working on paid social•How brands should plan and test messaging and creative•What tools are available on each platform for testing ad creative and messaging•How the approach differs from PPC and paid social•How to measure and prove success

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For this episode I’m joined by Britney Muller, Senior SEO Scientist at Moz. Many people will know Moz for their tool suite, guides and educational content. Moz’s beginners guide to SEO is often a first step for people entering the industry, but how is this balanced against offering a more advanced view and looking at the future of SEO?Digging into how SEO is approached at Moz and Britney’s take on how to mix actionable beginner advice and more advanced information was fascinating. Over a 30-minute chat we talk about how SEO is changing and what brands need to focus on when setting their strategies for the future.In this episode we cover:•Britney’s background and entrance into SEO•How to keep up to date with SEO when working inhouse•The future of SEO – where things are headed•How to compete against Google’s own products in the search results•Areas to focus on when starting SEO for a new brand

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The world of devops and marketing are often viewed as completely separate units, however there’s a huge need to improve conversations between the two teams. In this episode I talk with Stephen Thair, founder of the DevOpsGroup to talk through exactly this issue and how and why these silos need to be broken down.Stephen has a wealth of experience of working in the field of devops and since founding DevOpsGroup in 2013 they’ve provided support for the likes of SkyScanner, Asos, Admiral and more.Throughout the 30-minute chat Stephen throws in some fascinating examples of how devops and marketing need to communicate to drive better results. If you’re interested in the operations side of digital marketing then this is well worth a listen!Do also check out their online resources to find out more on the topic of devops.What this episode covers:•What is devops and why is it an important consideration for brands•How and why marketing teams need to consider devops•Why internal teams need to communicate better to improve performance•Plenty of amazing examples!

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As you can expect, we’re seeing wildly different performance depending on the platform and sector in question. If you’re looking to sense check what you’re seeing and get a few ideas on how to respond then check it out.Unlike our previous episodes, this is the first time we’ve recorded an internal one without an outside guest – if you enjoy the format let us know and don’t forget to subscribe for more!What this episode covers:•Current performance that we’re seeing•PPC and paid social trends•What’s working well as a response on each platform•Some of the positive / negatives we’re seeing•What we're looking forward to about going back into the office

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This time round I sit down with Mehul Garg, CMO on-demand from begargantuan.com. Mehul has a wealth of experience working with start-ups, typically working to fuel the growth between series B and series C funding rounds. Mehul’s experience includes brands such as Touchnote, Photobox, 8fit and many more.Within this episode we cover topics such as assessing growth potential, approaches to spend, and what is required from an implementation standpoint. What I really wanted to dig into was that last point. It’s one thing writing a plan, but getting things moving and making it happen is another ball game. If you’re interested in marketing at high-growth organisations this is definitely one for you!What this episode covers:•Mehul’s background in marketing•The role of a CMO in a fast growth business•Assessing growth potential•Implementation and making things happen•Team structures and who is needed

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In this episode I speak with video strategist Phil Nottingham and discuss how brands should approach video, how video should be measured and some of the bigger mistakes we should try and avoid.This turned out to be an excellent chat with a ton of useful advice. If you’re looking to put more time into video or are re-assessing your approach this is well worth a listen!What this episode covers:•Common mistakes made with marketing video•How to measure performance and business impact of video•Tactics for video distribution and the differences in platforms•How to define your video strategy•How to get started with video

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For those of you who aren’t aware of the tool, Supermetrics is a connector that links up services such as Google Sheets and Google Data Studio to platforms like Facebook Ads, Twitter Ads, Hubspot and more. This enables you to build customised reports and dashboards that update automatically. In this episode of the podcast I join Anna Shutko, Product Marketing Manager at Supermetrics to discuss the product and the plans for their future. Here’s what the episode covers:•Anna’s background in marketing•How Supermetrics has grown over the past few years•Marketing highlights from Supermetrics’ growth•What marketing tactics have proved themselves to work•Plans for marketing Supermetrics in the future

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This time round myself and Ellie went to see Harry Hugo, co-founder of Goat to find out what it's like growing the worlds' largest influencer marketing agency.For those unfamiliar with Goat, they've gone from a blank slate to over 120 people across three global offices in just five years. One year ago, Goat decided to invest a serious amount of effort into producing their daily vlog - a brilliant piece of marketing that provides a behind the scenes view on life at Goat.Really hope you enjoy this episode! As always, please do subscribe for more episodes.

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This time round I sit down with new business expert Ben Potter to discuss how agencies can improve business development. I first came across Ben by reading his work on Econsultancy and then on LinkedIn, and loved his honest take on how agencies market themselves.In the agency world where buzzwords are far too frequent and almost every business says the same things, Ben’s down to earth view on how businesses should position themselves was hugely refreshing.Not only should this be useful for people working in biz dev roles, but with so many great pieces of advice on positioning and defining purpose there’s something in this for everyone. Plenty of inspiration in here for new ideas for the new year!Here’s what we cover:How agencies should work on defining their positioningBiggest business development challenges agencies facePitching – is it worth it and how to approachHow clients can get the most from any agency selection process