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Welcome back to another episode!Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog and as with many people, his work became the first port of call when trying to figure something GTM related out. If you haven’t heard of Simo before, he’s the world’s foremost expert in Google Tag Manager and analytics. Beyond his consulting work and the blog, Simo also runs development agency 8-bit-sheep based in Helsinki, Finland.Having followed and read his work for years it was a real pleasure to sit down and chat about all things analytics and tag manager. What transpired was an excellent conversation about not only the need for accurate data, but more so about how teams and organisations need to look at improving communication between silos to better their approach to analytics. If you’re working as a contractor, agency side or on an in-house team – there are so many great nuggets within this conversation and hopefully you’ll enjoy it just as much as I did putting it together.What this episode covers:- Simo’s background and how his blog has grown- Typical analytics issues organisations face- Team structures to maximise the use of analytics within an organisation- How improved communication between teams can help to solve the majority of analytics issues

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The task of client servicing is clearly vital to any successful agency business, however it’s a role that can be approached in many different ways with no clear right or wrong. At the same time it’s a pretty under discussed topic and one that I really wanted to explore.To discuss this topic I sat down with a great friend and former colleague Geoff Griffiths, MD at Builtvisible. The idea was to talk through client servicing in general, discuss ways in which agencies can approach the role, but also how clients can work with their agencies to get more from the relationship.With a productive and fruitful relationship between both parties being the key to success, hopefully this proves to be a useful discussion whether you’re working agency or client side.Having worked closely with Geoff for quite a few years, I genuinely couldn’t think of anyone better to have this conversation with!What this episode covers:General approach to client servicingRoles & responsibilities within client servicingWhat clients can do to strengthen their agency relationshipsWhere to start when you’re looking to review your client servicing functionHow client servicing has changed as Builtvisible has grown as a business

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In this episode I sit down with Rachel Clay, Head of Social Media & Influencer Marketing and London agency Matter of Form.The topic of influencer marketing is a fascinating one right now – it’s a channel that almost every brand is keen to explore, however very few people truly understand the discipline or have the experience to successfully make an impact. Add in a large dose of scepticism from the press over the past 12 months and there’s definitely plenty to talk about!For those wanting to get a better understanding of what influencer marketing is all about in 2019, this is definitely worth a listen!Within this episode we cover:What is influencer marketingWhy is Instagram such a great fit for influencer campaignsHow to research, assess and select talentWhat brands need to be aware of

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Stephen Pavlovich is founder of conversion rate optimisation specialists conversion.com. In this episode we sit down to talk through CRO and how website owners, ecommerce managers and marketers alike can start to improve their conversion rates.Within this episode we cover:- General status of CRO and how things are changing- Common challenges with CRO- How to get started with CRO – what to think about first- Frameworks for running your own experiments- How to research what to test and how to test it

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If you’ve attended Brighton SEO in the past you’ll know just how much effort they put into making the event an amazing experience. Getting a behind the scenes view on how they do this was fascinating and well worth a listen.Within the episode we cover:- How Brighton SEO started- The early stages of growth- The marketing behind each event- Speaker selection process- Some of the struggles along the way

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In this episode we talk to JD Prater from Quora about how to reach new audiences via their platform. Within the episode we discuss:- Quora Ads targeting- Placements and ad formats- Ad creative- Quora ads support

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In this episode we speak to paid media legend Susan Wenograd for a conversation about all things Facebook Ads.As part of our chat we cover off:Common errors with Facebook AdsFacebook analyticsCampaign budget optimisationHow Facebook Ads is changingEnjoy!

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In our second episode we talk to LinkedIn Ads genius AJ Wilcox. If you're advertising on LinkedIn this is a must listen!Within the episode we cover topics such as:Audience targetingBiddingCreativeAccount structures and approach

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In our first episode we talk to musician (and good friend) Steve Jones about how he used Facebook Ads to grow his band Brother Strut. They've achieved amazing things including selling out venues such as Koko, Ronnie Scotts and the Jazz Cafe. Since then, Steve's founded a platform for musicians called Beatchain. Check out this episode for a fantastic use case of Facebook Ads!