We often think of Artificial Intelligence (AI) as some far-off technology of the future. But AI is here now, and you're probably already using it in your home and business.

Customer-first marketing has long been a point of emphasis in the B2C world, but it's becoming a bigger concern in B2B. Here, Alison Biggan, SAP's chief product and field marketing officer, explains the situation to Thorin McGee, Target Marketing's former editor-in-chief.

People may talk about cutting the television cord, but TVs are still one of the biggest sellers in consumer electronics. And despite years of expanding digital channels, TV is still one of the biggest, most important channels in advertising. So when are both of them going to join the 21st Century?

Marketers have a greater stake in digital transformation than just about anyone else in the company. This often puts marketers in a position of trying to drive digital transformation in companies they do not run. In this episode, Stephanie Miller, Econsultancy USA's managing director for digital transformation, talks about strategies to push your company toward digital transformation from within the marketing department.

5G mobile networks are rising above the horizon, and the mobile data revolution they promise should be the difference between the mobile web access we have today, and transformative, always-on, instantaneous transmission, sci-fi-like Internet everywhere we've been promised for the last decade.

We often hear that marketers are seeing more AI hype than actual artificial intelligence in their daily work. But the tools are out there, and leading-edge brands are already reaping the benefits. In this episode of the Marketing Garage, we talk with Renato Piai and the people helping Reckitt Benckiser (RB) — the Fortune 500 CPG company behind Lysol, Airwick and more — make AI a part of its marketing and product strategy.

Every great brand has something special about them, a unique way of interacting with their audience that produces a customer relationship that goes beyond the transaction. "They've created a cult, or a 'cult'ure," says Angus Nelson. "People want to belong to something," and this episode will help you understand how to give them a brand that's worth belonging to.

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads allow paper-based marketing materials to do amazing things.

In this episode of Marketing Garage, Jay talks to Thorin about the strategic keys to word-of-mouth marketing, how to tell if you've got an idea that can really make an impression, and the technology stack his company uses to enable "Talk Trigger" marketing for themselves and their clients.

Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes and Noble, DemandJump and more. In this episode, she talks about the ways marketing leadership has changed, how her teams make technology a part of the core marketing strategy, how she stays ahead of the tech curve, and what ambitious marketers should do today if you want to be CMO in the future.