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Get a look under the hoods of America's top marketing machines and hear from people who build them. Through engaging interviews, Target Marketing's Editor-in-Chief, Thorin McGee, uncovers ho... more
FAQs about Marketing Garage:How many episodes does Marketing Garage have?The podcast currently has 40 episodes available.
September 20, 2018MarTech Guru Scott Brinker on How Marketing Strategy Has Evolved With Marketing TechnologyThe man behind the Marketing Technology Landscape Supergraphic and October's MarTech East convention in Boston stops by the Marketing Garage to talk about the evolution of marketing technology, and how marketing departments have adapted to take full advantage of these disruptive tools....more31minPlay
September 05, 2018How AI Is Changing the Marketing Cloud With Adobe's Drew BurnsAdobe's Drew Burns visits the Marketing Garage to talk about how artificial intelligence (AI) is coming to the marketing cloud, and what that will be like for marketers using them....more26minPlay
August 22, 2018TTFO: IOT, Smart Appliances and the Internet of ThingsThere's a smart home revolution coming. New appliances are firmly entrenched in the Internet of Things, and promise a thousand ways to make consumer's lives more convenient, safe and rewarding. In this episode, we talk about how smart homes, smart appliances and smart packaging could change the game for consumer packaged goods brands, and the ways some marketers are already taking advantage of it....more14minPlay
August 09, 2018How Silicon Labs Engineers a Great B2B Customer JourneyUsing a tech stack that marries Adobe Experience Manager with Salesforce CRM, Kamran Shah, director of corporate marketing with Silicon Labs, is able to recognize the landmarks in their customers’ buying journey, nurture them at the appropriate steps and hand them off to the sales team only when the customer and salesperson are both ready to engage. Listen to this episode of Marketing Garage to understand the philosophy and strategies that went into creating this top marketing machine....more24minPlay
July 25, 2018How Image Recognition Tech Is Revolutionizing Product PackagingAugmented reality and image recognition have the potential to dramatically change how consumers interact with products and brands ... if they catch on. One area of marketing that seems poised to embrace these opportunities is packaging design. This week, Marketing Garage examines how the packaging industry is leveraging image recognition and AR to create immersive and informational customer experiences, and what that means for brands....more17minPlay
July 11, 2018Merkle's David Skinner on Choosing the Right Marketing TechnologyHow does the make-up of your organization impact the marketing technologies you choose? How should it impact those decisions? David Skinner, SVP and head of strategic partnerships with Merkle, shares his insights on the state of the marketing cloud ecosystems today, why you should make data science a part of the marketing team, and the factors that lead to marketing technology success....more25minPlay
June 25, 2018Holland America VP of Digital Marketing Jarvis Bowers on the MarTech Behind Great Customer ExperiencesJarvis Bowers, VP of digital marketing for Holland America Lines cruises, stops by the Marketing Garage to talk about what building a great digital customer experience means for his brand, and the marketing technology they use to create those experiences....more32minPlay
June 07, 2018Comcast's Todd Arata on Creating the Xfinity Customer ExperienceTodd Arata, SVP of brand marketing and communications for Comcast Cable and leader of the Xfinity brand, stops by the Marketing Garage to talk about how Xfinity's focus on customer experience helped it become one of America's largest and fastest growing cable brands....more28minPlay
May 10, 2018Ally Bank Subverts the Super Bowl With Augmented RealityHow do you take advantage of the Big Game hype without a Big Game ad spot? Andrea Brimmer, Ally's chief marketing and public relations officer, stops by the Marketing Garage to talk about their Big Game app, where she sees AR and VR in Ally's future, why Ally combines its head marketing and PR roles, how they measure its impact and more!...more22minPlay
April 12, 2018The Modern CMO: Appirio's Latane ConantLatane Conant, CMO of Appirio, visits the Marketing Garage to talk about how they've built Appirio's marketing capability to deliver the customer, brand and employee experiences needed for modern marketing. This episode is must-listen for any marketers challenged to get their teams to embrace new technologies, accountability and modern marketing....more25minPlay
FAQs about Marketing Garage:How many episodes does Marketing Garage have?The podcast currently has 40 episodes available.