Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. Golf polo shirts have traditionally been characterized by solid colors and stripes, reflecting the sport's conservative and traditional image. In stark contrast, Bad Birdie has emerged as a premium apparel brand in golf with its vibrant prints and creatively designed golf polo shirts. Today, Jason discusses marketing golf to a younger demographic. Show Notes

Connect With: 

• Jason Richardson: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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