This week’s episode is a marketing grab bag! Eric and Joe discuss: <ul>
<li>Why most companies misunderstand B2B marketing attribution</li>
<li>How companies should respond to the latest on cookies from a GTM POV</li>
<li>What founders can be doing early on to market themselves</li>
<li>What companies should be getting out of a 20-person marketing team</li>
</ul>

This week’s episode is a marketing grab bag! Eric and Joe discuss: Why most companies misunderstand B2B marketing attribution How companies should respond to the latest on cookies from a GTM POV What founders can be doing early on to market themselves What companies should be getting out of a 20-person marketing team

This week’s episode is a marketing grab bag! Eric and Joe discuss:&nbsp;<ul>
<li>Why most companies misunderstand B2B marketing attribution</li>
<li>How companies should respond to the latest on cookies from a GTM POV</li>
<li>What founders can be doing early on to market themselves</li>
<li>What companies should be getting out of a 20-person marketing team</li>
</ul>

Marketing Grab Bag: Attribution, Cookies, and Toad!

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

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Marketing Grab Bag: Attribution, Cookies, and Toad!

Marketing Grab Bag: Attribution, Cookies, and Toad!

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