Open Market

Marketing Grab Bag: Attribution, Cookies, and Toad!

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This week’s episode is a marketing grab bag! Eric and Joe discuss: 

  • Why most companies misunderstand B2B marketing attribution
  • How companies should respond to the latest on cookies from a GTM POV
  • What founders can be doing early on to market themselves
  • What companies should be getting out of a 20-person marketing team

    • ...more
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    Open MarketBy Joe Zappa & Eric Franchi
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