Marketing Insights

Putting the customer into the product experience is an important mantra in today’s marketing strategy. Augmented Reality enables a company to enhance the customer experience by placing them in the middle of the experience whether it’s trying on clothes or redesigning their living room. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.

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As Chief Marketing Officer at GBH, Tina Cassidy is the steward of a legacy brand at a time of massive change in how audiences consume media. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Tina about her role in growing audiences and support for public media, as well as repositioning a brand that produces iconic PBS programs such as American Experience, Frontline and Antiques Roadshow. Tina and Shane provide insights that can help marketers navigate a rapidly changing media environment. @DrShaneHunt @TinaCassidy2 #McGrawHill @Marketing Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980/ Tina Cassidy, https://www.linkedin.com/in/tinacassidy/

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More than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an interview she conducted with fellow diversity in marketing consultant Jacqueline Camacho Ruiz, president and founder, JJR Marketing, an award-winning marketing and public relations agency. Their conversation took place as part of a LinkedIn Live series hosted by The American Marketing Association, Chicago Chapter (AMAC) in October 2022 and is reshared here. AMAC hosts LinkedIn Live on the third Wednesday of each month at noon CST. To receive AMAC LinkedIn Live notifications register here: https://www.linkedin.com/company/amachicago/ #DEI #diversityandinclusion #McGrawHill #AmericanMarketingAssociation #AMAC #JJRMarketing #ShanitaSpeaksLLC

Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

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Rinse and Repeat. That's a ready-made mantra behind many successful Holiday marketing messages. Learn several other tips from marketing expert Shanita Akintonde as she shares Ten Brand Commandments for creating memorable Boootifully buoyant, Peppermint Patty-placed, Candy-Cane laced campaigns. 

Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

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Marketing today is vastly different than just a few years ago and understanding how organizations across industries leverage and support their marketing efforts is critical to success. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Alan Miller, President of the COLLiDE Agency. He shares his thoughts on what he wished people knew about marketing, the essential elements for sports marketing success, and the advice he would give current College students interested in a career in marketing. Alan and Shane provide insights that can help marketers today as well as those who will be shaping the marketing industry of tomorrow.

@DrShaneHunt #McGrawHill @Marketing Allan Miller, LinkedIn: https://www.linkedin.com/in/filtermiller/ Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980?trk=people-guest_people_search-card

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The topic of LGBTQ+ marketing is not limited to the month of June. Winning marketers take pride in strategically reaching diverse demographics 12 months out of the year. Listen in as Marketing Sheroe Shanita Akintonde shares the second episode of bite-sized branding tips on how to build a champion brand. LinkedIn: Professor Shanita Akintonde IG: @_SHANITASPEAKS #advertising #branding #marketing #marketinginsights #highered #DEI #DEIB #DEILeaders #diversity #equity #inclusion #diversitymatters #diverseculture #inclusivemarketing #shanitaspeaksLLC #mcgrawhill #marketingadvice #marketingmatters @_ShanitaSpeaks @American Marketing Association @American Advertising Federation @Columbia College Chicago @NAWBO National @NAWBO Chicago

Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

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According to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down the Duckets” in order to become LGBTQ+ brand CHAMPIONS.

Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

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Want to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tune in to Marketing Sheroe and DEI Expert Shanita Akintonde as she provides “care shares” you can apply today! @_shanitaSpeaks #ShanitaSpeaksLLC @McGrawHill #Marketing

Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

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Marketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opportunities to Leverage Facts), particularly in the Social Media realm, are ahead of the curve. @McGrawHill @_ShanitaSpeaks

Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

Podcast Transcript

Join Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain rooted in core values and beliefs, regardless of the cost, which depending on the circumstances may be daunting. However, the overall value is immeasurable, as Sheroe Shanita and the brands she profiles in this podcast have discovered.

#McDonalds #Starbucks #PepsiCo #CocaCola #Value #GroundedReality #WomensHistoryMonth

Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

Podcast Transcript