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Marketing Insights episodes
- Wedding Brands: Top Brands, Songs and More!
Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s” into Paid. In. Full.
Like, Share & Spread the Word!
@McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN17 min - Marketing Shoes, Shoos, and SKUs
Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series: Marketing Shoes Shoos, and SKUs.
@MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA16 min - Teaching, Learning, Supporting and Pivoting during a Pandemic
Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term.
- How can you still engage students who desire a connection more than ever?
- How can you keep the student at the center of the learning process during these unprecedented times?
- What are some examples of marketing topics you can and should bring into the course now, that were not as pertinent a year ago?
Listen in for some insight from the front lines.
Want to see more Marketing Management updates and/or see additional insight from Greg and Mark? Click here.15 min - Walk it, Like They Talk it Brands (Diversity, Equity & Inclusion in Branding)Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equity, and Inclusion (DEI) in branding looks and FEELS like for consumers. Citing examples from brand behemoths like Procter & Gamble, after this episode, you, too, will be better prepared to incorporate DEI into your own branding efforts. @SHAKINTONDE @AmericanMarketingAssociation @McGrawHill @P&G #Marketing #Branding #TalkAboutBias #DiversityandInclusion16 min
- Executive Perspective: The Importance of Selling: Building your Career in Marketing with Shane Hunt & Don Zebe
Beginning your career in Selling is often a great way to begin your professional career!
In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Don Zebe, of Colliers International. Don discusses overcoming obstacles, making connections, and intentionally building your career step-by-step. Discovering, marketing and selling BRAND YOU is where it all begins.9 min - Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2
In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction. If you have not done so already, be sure to listen to Part 1 of 2!
Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE14 min - Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2
Join Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago
Follow her on Twitter: @SHAKINTONDE or Linkedin: https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshanitaakintonde%2F&data=01%7C01%7Cnicole.young%40mheducation.com%7Ce1548618643544d7662f08d812d52467%7Cf919b1efc0c347358fca0928ec39d8d5%7C0&sdata=PClw7pg%2FY49AhHkC6SAzlt5X56YH3jtLQYbcxcItCrw%3D&reserved=0
Click here for tips on how McGraw Hill is handling COVID-19!
The Impact of COVID-19 & How to Adapt: http://info.mheducation.com/BEC-Event-Recordings.html13 min - Implications for Marketers--Emerging from the Global Crisis
Listen in for 4 Emerging Implications for Marketers from Global Crisis!
Learn more about:· Customer Interactions and Customer Experience
· Messaging Content
· Changes in Consumer Attitudes and Behaviors and
· Some Anticipated NEW NORMAL in Marketing
Guest Hosts: Greg Marshall and Mark Johnston, Rollins College
https://marshall-johnstonmm.com/18 min - How "Short Brands" Equal Big Bucks
Join Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG bucks! #McGrawHill #Nike #Branding #Brands #MarketingInsights @SHAKINTONDE
You can also find Shanita on Twitter: @shakintonde or LinkedIn: https://www.linkedin.com/in/shanitaakintonde/15 min - The Role of Marketing in Crisis Management
- What is the role of marketing in crisis management?!?
- What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?!
- How can marketing best assist the process of getting things back on track after the crisis is over?
- For a firm that didn’t have a crisis management plan at present, what should firms begin doing right away to make sure they are not caught short next time?
Lean in to hear what researchers, master educators and authors Greg Marshall and Marshall Johnson, of Marketing Management 3e, have to say about this timely topic!
To see timely updates to the McGraw-Hill response to the coronavirus, click here.
Learn more about McGraw-Hill Marketing products here: bit.ly/MHEmarketing13 min
About Marketing Insights
From the publisher's feed
Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the…
marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!