Marketing Insights

Join author, educator and podcaster, Dr. Shane Hunt (Arkansas State University) and
Dr. John Hansen (University of Alabama-Birmingham) for a discussion on the impact of COVID-19 on retailers, supply chain, logistics, management and sales.

These are unprecedented times....what is the marketing impact? Implications?  Tune in to learn more. 

Listen in as Shane Hunt, author, educator, marketer, interviews MaKinzie Foos, the Director of Operations for the Memphis Hustle (minor league professional basketball team). McKenzie shares her personal career progression from Sales Professional to Director Business Operations, including lessons learned, successes shared, and advice for students considering a career in sales.  Everyone is a salesperson! 

McKenzie Foos, LinkedIn: https://www.linkedin.com/in/makinzie-foos-53477912
Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980?trk=people-guest_people_search-card

Transcript

Really?!?  Yes!  Really! 
When you look around, you see so many businesses and nonprofit organizations finding ways to make a better world through their marketing efforts. Many consumers also want to support businesses that behave this way.
Listen in to author and educator, Joe Cannon, discuss the intersection where marketing practices meet target customer needs and make the world a better place. 
#M4BW  https://teachthe4ps.com/

The 21st century world is diverse!  Consumers see and experience the world--and the brands they use and consume in it--from different vantage points.  Consumers want to be sure that the brands they enjoy not only sees them--but respects them!

• What are important considerations for marketers as they seek to influence consumers?
• What mistakes must marketers avoid?
• What can marketers do to help customers connect to their brand?  Build loyalty?  

Lean in to learn more from Shanita Akintonde, professor, author and career coach!  Be sure like and subscribe to the Marketing Insights Podcast Series on Sticher, GooglePlay, iTunes and Spotify as well as follow Shanita on Twitter at #shakintonde. 

What is cancel culture anyway?  (Other terms for this include outrage culture, call-out culture, consumer boycott, and more) 

• What are the implications for marketers with respect to cancel culture?
• What is a marketer to do in order to avoid this type of consumer emotive outrage?

Tune in as researchers, authors, and educators Greg Marshall and Mark Johnston discuss this timely and relevant topic.
Interested in learning more about timely topics the way they are practiced in today's successful organizations?  Check out their regularly updated blog at https://marshall-johnstonmm.com/.

• What is the "gig economy" anyway!? 
• What is the role of marketing in the gig economy?
• How is the connection between the gig economy trend and marketing management relevant?
• What are some areas of future research that are needed to help organizations best cope with the rise of the gig economy?
• What are some of the personas for gig workers? 

Tune in to hear Greg Marshall and Mark Johnston of Marketing Management 3e discuss their thoughts on this hot issue, including the impact of the gig economy on the consumer experience. 

Successful brands never rest!  They must remain close to their customers in order to ensure they are staying true to what their brand loyalists expect!

• But what’s a successful marketer to do?!
• What are some tactics they can employ in order to continually build their brand?!

Tune into this edition of the Marketing Insights Podcast Series to hear more about 5 strategies companies can use to ditch the DODO (Differing Opinions Delivered Out loud) and boost their presence in the marketplace!

Twitter: @shakintonde
LinkedIn:  https://www.linkedin.com/in/shanitaakintonde/

In this edition of the Marketing Insights Podcast series, Shane Hunt (Professor of Marketing, Arkansas State University) and John Mello (Director of Supply Chain Management, Arkansas State University) discuss the different types of supply chains  (examples include Amazon, Nike and Wal-Mart and more), efficiencies of supply chains and the impact of tariffs of supply chains across the globe. 
http://huntmello.com/
https://twitter.com/DrShaneHunt

Executive Perspective: Interview with Gina Gomez, Director of El Centro Hispano (Hispanic Community Services) .  Gina discusses her role as Executive Director at El Centro, the role of marketing in a non-profit organization, career advice for students seeking employment with a non-profit, and the key competencies needed for success in this type of role. 
http://huntmello.com/
https://twitter.com/DrShaneHunt

So you want to build a brand?!  Lean in for 11 minutes to this edition of the Marketing Insights Podcast Series where Shanita Akintonde takes us through the 7 basic rules  to follow in order to build a successful brand.  
You can follow Shanita Akintonde on Twitter @shakintonde