Marketing Insights

Welcome to 2019 and this VERY special Holiday Edition of our Marketing Insights Podcast Series entitled The Anatomy for Holly, Jolly, Dollar-Generating Brands by Shanita Akintonde.  Marketers are often the face behind, beside and sometimes in front of brands hoping to catch the fevered frenzy of the holiday shopping season. 
Of course, planning for this important season happens well in advance!  What strategies are important for marketers to consider in order to increase the odds of a holly, jolly, dollar-generating brand? Listen in for some high level insights of the art and science behind holiday marketing campaign planning.  

Very recently, two major brands have announced brand makeovers that go as far as changing their names.  Such a decision can’t be made lightly as brand loyalty and customer confusion are obvious concerns.  What are some key factors a company should consider when evaluating the decision not change its name?  What type of metrics are important when considering such a decision?  What if it doesn’t work…. can they get a do over?  Lean in to learn more from authors and educators, Greg Marshall and Mark Johnston, both of Rollins College in Winter Park, Florida.  Click here to visit their regularly updated Marketing Management blog site.  To read more about this particular topic, click here:  What's in a Name Blog Post. 

Part 2 of 2 of AEIOU and sometimes Y elaborates on the language of branding as it relates to social media marketing.  Social media has widened the possibility to engage with customers like never before.  Be sure to listen in for 3 TIPS marketers can use to LOCK IN VIEWS!

  "Own the language, own the customer"

Language changes brand perception.  The language you use in branding matters, so it isn't just what you say, it is what customers hear and how it makes them feel.  Listen in to part 1 of 2 to learn more about how language defines and refines branding!