Marketing Insights

In this edition of the Marketing Insights Podcast Series, Shanita Akintonde considers the question - do brands need to "make noise" in order to WOW consumers?  Or is it sufficient to let success speak for itself?  Listen in for her tips on the 7 Hows for Brands that WOW!

Follow Shanita on twitter @shakintonde 

Today’s podcast is entitled B2Bmail.com and deals with the topic of business to business email marketing.   CRM software company SuperOffice recently published a report on B2B  email marketing and in it, they cite that email marketing as the most effective channel to generate leads for a B2B company.  However, their research showed that a surprising 59% of B2B companies do not use email marketing at all, and the remaining 41% do not use it optimally.  Listen in as Greg and Mark share their insight on email marketing tips, strategies for engagement and resources a marketer might use for targeting. 

To read more about this topic, or many others, please visit Greg and Mark's blog site at www.marshall-johnstonmm.com.

According to a study conducting by branding agency, Sacuna, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven than millennials don’t respond to traditional marketing, so B2B companies that can effectively reach this generation would be able to tap into $200 billion in annual buying power.  Listen in to learn more about the TOP 5 techniques for capturing the attention of millennials.

Care to read more? Visit their blog site at https://marshall-johnstonmm.com/. 

This topic deals w/ the fact that more and more bands are trying to stand out by showing consumers that they care about their social issues.  How a marketer might quantify the weight of capturing loyalty from the growing market (Millennial and Gen Z) over lost sales now?  Listen in as authors and educators Greg Marshall and Mark Johnston discuss this very topic.  To learn more, visit their blog site at https://marshall-johnstonmm.com/. 

A new year means a time of new resolutions, many of which are fitness based!  According to market research agency Hall and Partners, we are living in the most health-engaged era there has ever been. Consumers are more engaged, better educated, and more empowered to make smarter decisions to make their health a priority.  Many brands are certainly hoping to capitalize on this boom- which has implications for marketing managers for those brands.  What are the implications and considerations of this?  Listen in to hear what authors and educators, Greg Marshall and Mark Johnston have to say on this very topic.  To learn more, visit their blog site at https://marshall-johnstonmm.com/. 

Join Award-winning Professor Shanita Akintonde for this very special edition of the Marketing Insights Podcast series entitled, Just Keep Swimming: How Struggling Brands Keep Themselves Afloat. @shakintonde #product_lifescycle 

This edition of the Marketing Insights Podcast features Executive Insights from Kurt Strand, President and CEO of the National Mississippi River Museum and Aquarium.  Kurt shares insights on increasing brand awareness, understanding their marketing mix, using social media to drive events and community involvement.  In addition, Kurt shares insights with marketing students about standing out in the interview process!  #passion #personalbranding #loyalty #authenticity @DrShaneHunt #huntmellodeitz
http://huntmello.com/
https://twitter.com/DrShaneHunt

Have you ever wondered what you will do when you graduate? Considered how marketing helps entrepreneurs or students looking to start their own business? OR are you an instructor who counsels students on career option or personal branding advice? If you answered yes to any of the above, the Executive Perspective podcasts are for you! Successful leaders in any organization need to be effective marketers.  In this month's episode, Shane Hunt (Arkansas State University) interviews Josh Brown, Co-Founder of Haag Brown Commercial Real Estate, a young entrepreneur who started his own successful business post-graduation.  Tune in for thoughtful tips and inspiration you can use now.  Topics: Sales, Commercial Real Estate, Motivation, Career Advice, Entrepreneurship, Leadership, Personal Brand.  https://www.haagbrown.com @haagbrown

Influencer Marketing could not be HOTTER these days with social media becoming a driving force for buyer behavior.  In this edition of the Marketing Insights Podcast Series, authors and educators Greg Marshall and Mark Johnston discuss key considerations and important metrics marketers should consider when determining if influencer marketing is a good fit for their brand.  For more information on this topic, please visit their blog site at https://marshall-johnstonmm.com/.  

Marketers Will Be Hacked:  It’s not a matter of if, it’s a matter of when. 

Data hacking is unfortunately something we often hear about in the news.  And as marketers, we often have customer information related to a number of things from demographics to preferences to credit card information.  What should a marketer do to guard against this?  How and when should information about a data breach be communicated?  Tune in to hear insights from authors and educators, Greg Marshall and Mark Johnston, both of Rollins College.  For more information on this topic, please visit our Marshall/Johnston blog site at https://marshall-johnstonmm.com/.