Marketing Legends

 Learn from John Assaraf how to overcome fear & your own limiting beliefs in order to become the most successful version of yourself. Although John is most known for his contributions to personal development and brain training, John has always had strong expertise in business and marketing. As always, Marketing Legends is ad-free and this week's episode includes… 

• How John connects neuroscience with marketing 
• Bridging the gap between yourself and hesitant audiences 
• G.O.Y.A – What is it and why is it important 
• The four things that may be holding you back 
• Why you should reprogram your self-image 

In less than 50 minutes, hear John make the connection between neuroscience and the way everyday people react to marketing. This interview was one of my favorites. Make sure you watch the entire way through! 

Learn from Jason Feifer, as he’s come up with some of the best ways to connect with audiences in the world of marketing. Jason is most known for being the editor-in-chief of Entrepreneur magazine. After years of working alongside countless entrepreneurs, Jason has become an expert in marketing and aims to help people become more confident and prepared in the industry. As always, Marketing Legends is ad-free and this week's episode includes…

• How our time is much like a balloon
• Learning to be okay with giving up on something
• What Entrepreneur looks for in a story
• Bridge of Familiarity – What is it & how does Jason use it to connect to audiences
• Why being relatable matters in marketing

For 40 straight minutes, hear Jason give must-hear advice for marketers at any stage in their career. This is one of the best episodes yet!

What makes Jason Feifer a legend? Jason is not only the editor-in-chief at Entrepreneur but is also a podcast host, author, and speaker whose been featured on numerous television and radio shows. Jason’s specific achievements include:

• Editor-in-chief at Entrepreneur Magazine
• Author of the book, Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career
• Current co-host of the Help Wanted podcast, previously the host of the Build for Tomorrow podcast
• Has held previous editorial roles at Men’s Health, Maxim, and Boston Magazine

Jason Feifer has made significant contributions to the marketing and entrepreneurial landscapes. With the assistance of his marketing influence in the podcast world, he continues to offer a blend of historical and modern perspectives on innovation and its acceptance, equipping businesses with practical insights.

 Learn from John Carlton the key components that make a great copywriter in the world today. John is most known for his impressive track record of success in copywriting and understanding human behavior. As always, Marketing Legends is ad-free, and this week's episode includes… 

• The story of how John Carlton first got into copywriting 
• Bucket lists – why everyone should have one 
• How to make a great headline 
• Adapting to the world of AI as a copywriter 
• What is the most important thing in becoming a standout copywriter 

In less than an hour, hear John’s personal story and the values he adopted along the way that have helped him become one of the most renowned copywriters in the world. Buckle up for this episode as John Carlton drops knowledge bombs for an entire hour. 

Learn from Nic Frachon how to find success by intertwining passion and opportunity. Nic is the co-founder and Chief Bot Architect at BotBuilders, working closely alongside Matt for 6 years. As always, Marketing Legends is ad-free and this week's episode includes… 

• The story of how the best chatbot company in the world came to be 
• What happens when passion meets opportunity 
• Success – far from a linear line 
• Checking your ego as an aspiring entrepreneur 
• Knowing when to push, and when to step back 

In just 35 minutes, hear about Nic’s story and all the obstacles he had to overcome until finally getting it in marketing. Nic has a unique perspective towards the marketing world and it is what has allowed him to find so much success in recent years.

Who is Nic Frachon?
After graduating from Loyola University Chicago with a solid foundation in Communication Studies, Nic stepped into the real world eager to make his mark. He first served as the Deputy Press Secretary for the Mayor of Austin before founding BotBuilders alongside Matt – the rest is history. Since then, Nic has been at the forefront of chatbot development, earning his reputation as a leader in the field. Co-founding BotBuilders and stepping into the role of Chief Bot Architect, he’s been instrumental in building some of the most innovative chatbots on the global stage, even building out ManyChat’s flagship chatbot.

 Learn from Marisa Murgatroyd how to create the attitudes, beliefs, and conditions someone needs in order to say yes to a product. Marisa is most known for her major influence in the online learning industry, where she has perfected the ways to new-school marketing. As always, Marketing Legends is ad-free and this week's episode includes… 

• Reframing old-school marketing into something fresh and unique 
• The importance of a product mission statement 
• Implementing authenticity and care in marketing 
• Why Marisa turns entrepreneurs into superheroes 
• The concept of the  ‘Stuck’ and ‘Awesome’ cycles. 

In just half an hour, hear about Marisa’s personal story, and the principles she adopted along the way that have helped her dominate the online marketing space. Marisa is a brilliant and well-spoken mind – this episode is a must-watch! What makes Marisa Murgatroyd a legend? Marisa Murgatroyd is unquestionably a legend for her innovative strategies, unique approach to brand development, and focus on helping others achieve success in their own business. Marisa’s specific achievements include: 

• Founder & CEO of Live Your Message, an online business education company; also founded Xperiencify  
• Has generated over 23 million in revenue by selling online courses 
• Being a renowned public speaker, who has spoken in front of audiences ranging from small business groups to major conferences around the world 

Along with being such a knowledgeable marketer in her industry, she is also one of the most generous entrepreneurs when it comes to sharing knowledge. After finding her own success, she now actively works in helping other aspiring entrepreneurs to hit their stride as well. 

Learn from Brian Tracy what are the best psychological mindsets to adopt when entering the marketing world. Brian is best known for his work in the fields of personal development and business achievement.. As always, Marketing Legends is ad-free and this week's episode includes...

• The story of how Brian Tracy learned how to sell
• Marketing -- why is it universally important today.
• The importance of speaking from the heart
• Utilizing money-back guarantees to grow a business
• A 'Golden Triangle' that Brian Tracy lives by

In just 45 minutes, hear how Brian used his understanding of psychology to grow into the legendary marketer that he is known as today.

Brian Tracy is widely regarded as a legend for his countless contributions and lasting influence in the marketing world. With a deep background in sales, Brian leveraged his understanding of customer psychology to forge an impressive career as a marketing consultant, author, and speaker. Brian's specific achievements include:

• Consulted for more than 1,000 companies and addressed more than 5,000,000 people
• A top-selling author of over 80 books, including "The Psychology of Selling" and "Eat That Frog!"
• Produced more than 300 audio and video learning programs, including the worldwide best-selling "Psychology of Achievement", which has been translated into more than 28 languages.
• Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company.

Brian Tracy revolutionized the marketing landscape by integrating a nuanced understanding of psychology in ways previously unexplored. His insightful books and transformative learning programs withstand the test of time, continually empowering a new generation of entrepreneurs. He is undoubtedly a true Marketing Legend.

This week we’re taking a step back to recap some of the best talking points from Marketing Legends’ first ten episodes. In 20 minutes, hear Matt Leitz go over some of the knowledge bombs that have been dropped over the last ten episodes, which include:

• Creativity – using imagination to break through marketing barriers
• Why you need to find a solution to a specific problem
• Debunking the concept of a "perfect business"

Marketing Legends is returning to its normal format next season with even more guests, more knowledge bombs, and more charities. Tune in this July for Season 2!

Learn from John Lee Dumas, the founder of the award-winning podcast, Entrepreneurs on Fire, the right approach to knowing if your business idea is a good one. JLD has cemented his name in the podcast industry by hosting one of the best marketing podcasts in the world. As always, Marketing Legends is ad-free, and this week's episode includes...

• A story of JLD’s worst podcast interview
• Why your business idea needs to bring real solutions to everyday people
• The importance of finding experts, and making sure you listen to their advice
• How to know if your podcast idea is the right idea
• Being a person of value: why it matters

Find out JLD’s formula for a successful business in today’s episode! You won’t want to miss this week’s episode with JLD as he provides unique insight unlike any other Marketing Legend yet!

What makes John Lee Dumas a legend? John saw something missing in the podcasting world and immediately took action. About eleven years later, he now owns one of the best marketing podcasts in the industry. Some of John’s specific achievements include:

• The founder and host of the award-winning podcast, “Entrepreneurs on Fire,” which interviews successful entrepreneurs every single day
• The best-selling author of the book “The Common Path to Uncommon Success”
• A successful entrepreneur who has launched several successful businesses, including the podcasting platform, “Podcasters Paradise”
• Recognized as one of the top business podcasters in the world, being named one of the “Top 10 Business Podcasts” by Forbes

John found a niche, identified a real solution to a real problem, and has not looked back since. With over 4,000 interviews, JLD has provided a platform for millions of entrepreneurs to learn. His impact, both in the podcast industry and entrepreneurs around the world, is why he is undoubtedly a Marketing Legend.

Learn from the CEO of Startups.com, Wil Schroter, the most effective steps in building a startup company. Wil is a renowned marketing expert, with decades of experience in the entrepreneurship and marketing industry. As always, Marketing Legends is ad-free and this week's episode includes…

• The origin story of Wil Schroter and his connection to startups
• Why you should focus on getting that first dollar
• An explanation of how startups are like raw clay
• How online advertising allowed Wil to breakthrough “the float”
• The most important tips & tricks in Wil’s eyes

See how the king of startups perceives business. Wil is a legend in his industry, and has inspired thousands of aspiring entrepreneurs to start a business the right way. You won’t want to miss this week's episode as Wil drops must-hear knowledge bombs for 23 minutes straight!

What makes Wil Schroter a legend? Wil Schroter is a marketing legend for his knowledge and impact in the marketing scene. For over two decades, Wil has grown numerous successful companies like Startups.com, while also continuing to innovate his approaches to marketing. He is a needle mover. Some of Wil’s specific achievements include:

• Being a highly successful entrepreneur and dominating the startups industry
• Founding and growing numerous companies including Startups.com, Fundable, and Blue Diesel
• Author of several entrepreneurship books like “Go Big or Go Home” and “The Entrepreneur’s Playbook”
• Being featured by The New York Times, Forbes, and CNBC
• Being a marketing mentor to thousands of entrepreneurs through Startups.com, by offering resources and community support to those around him.

Wil has cemented his status as a Marketing Legend by continuing to be a leading figure in the entrepreneurship industry for over twenty years. He continues to inspire and educate generations upon generations of business leaders.

Learn from Billy Gene the importance of mastering your ‘why’ in order to stand out and grow your brand. Billy is a renowned online marketer influencer, educator, and practitioner who has helped numerous entrepreneurs grow their businesses and achieve success. As always, Marketing Legends is ad-free and this week's episode includes…

• The story of Billy’s first breakthrough
• Addressing the misconception that marketing is easy and can make you free quickly
• The importance of being different & standing out in a world filled with aspiring entrepreneurs
• Defining the concept of “shiny object syndrome”
• Why any message marketing needs to have a ‘why’

In 50 minutes, see how one of the smartest guys in the online marketing space sees and does business. Billy is a pioneer in his industry for his creative and entertaining take on video marketing. Being a top educator in the online marketing space, Billy is not shy when it comes to dropping knowledge bombs – and that’s exactly what he does on this week's episode!

What makes Billy Gene a legend? Billy Gene is a marketing legend for his creative and effective approach to online marketing. He is known for his expertise in video marketing, Facebook advertising, and sales funnels. Billy’s creative marketing style has allowed him to amass a large following filled with entrepreneurs, Some of Billy’s specific achievements include:

• Built a multi-million dollar marketing agency, Billy Gene is Marketing Inc.
• Created and launched countless successful online marketing campaigns that have generated millions of dollars in revenue
• Featured in major media outlets such as Forbes, Entrepreneur, and Inc. Magazine
• Highly sought-after speaker and consultant due to his unique and entertaining style of video marketing
• Previous host of the popular podcast, The Billy Gene is Marketing Offends the Internet

Billy took the world by storm by attacking the video marketing industry in an innovative way that almost nobody was accustomed to. About a decade later, Billy Gene is still one of the top online marketing influencers and educators in the world. Through his one-of-a-kind courses and social media presence, he has completely changed the education system by teaching tips that can’t be found anywhere else – that is what makes Billy Gene a definitive Marketing Legend!