Chelsea Jones is the founder of Chelsea Anne Media, a social media marketing agency that helps lawyers build personal brands that feel genuine, not forced. In this episode, she shares how one Upwork client turned into a thriving niche, why Instagram remains the most powerful platform for lawyers, and how authenticity can turn online visibility into real relationships.

How Lawyers Can Build a Brand That Works

According to Chelsea, building a personal brand starts with simplicity. Many lawyers assume branding requires elaborate campaigns, but she insists it begins with clarity; knowing who you are, what you stand for, and how you want to be known. From there, structure and consistency do the heavy lifting.

“Your personal brand is you. It doesn’t have to be complicated. Keep it simple, be yourself, and build a plan that reflects that," shares Chelsea Jones on Episode 218 of You Are a Lawyer.

She advises lawyers to define four or five “content pillars” – the key themes or topics that represent their work and personality. Whether it’s educational posts, personal stories, or motivational insights, these pillars help create focus and flow. For Chelsea, social media success isn’t about perfection or virality. It’s about visibility that feels aligned, authentic, and sustainable.

This episode is produced by Skip the Boring Stuff, a podcast strategy company for business owners and creatives.